Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In addition, any story that we can promote the hardworking men and women in the trucking industry and the critical work they do is incredibly gratifying. In any industry, particularly in trucking, people matter most.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. The future is built on a foundation already in use in the present, and for the past century, by the PR industry — building influencer lists.

Small Business 245

Small Business Media SMB Pitching 245

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Bianchi Biz Blog

APRIL 17, 2023

We want to deliver value to our readers, who are “industry insiders” themselves. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? and tell their development story is always fun.

Engineering 77

Engineering Automotive Agriculture Media 77

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. What trends are you seeing in the news business that the PR industry ought to know about? Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. “PR

Print 60

Print Media Travel Wireless 60

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. This can include product reviews, interviews, or features in food publications, both online and in print. This could include traditional media outlets, social media platforms, food blogs, or industry events.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Charity Events -You can sponsor local charity events such as concerts or sporting events. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Best days to pitch. Telling stories with stats. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? An entire industry tucks under one roof for a couple of days -- from media and customers to influencers and competitors.

Trade Shows 40

Trade Shows Pitching Local Web 40

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Best days to pitch. Telling stories with stats. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores.

Sports 113

Sports Retail Local Report 113

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. The bottom line is to share, share, share!

Instagram 71

Instagram LinkedIn Social Media Agency 71

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Beyond PR

JUNE 8, 2016

The challenges both industries face and the changes required are often similar if not the same. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. His approach reflects an industry trend toward ‘performance-based’ pricing. just local media pitching, solely trade media, etc.).

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Predictions are a perennial. Look back at learnings.

Pitching 136

Pitching Print Survey Local 136

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. That kind of PR pitching reveals a shot-gun approach. Those PR people who worked in radio, TV, print – they get it. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Local law enforcement has confirmed numerous reports of sightings of this mysterious naked man have been logged in throughout the Summer months. After all, this headline got your attention.

Pitching 40

Pitching Retail Print Report 40

Bad Pitch Blog

FEBRUARY 20, 2009

Today’s TV, radio, and print news is already 24/7. Therefore, if you see something in the morning that you can make an opportunistic yet crucial comment about, pitch yourself as the expert to every TV station around. Anderson Cooper media news cycle print media web coverage wire services' The never-ending news cycle!

Print 40

Print Radio Web Report 40

PR 20/20

OCTOBER 12, 2017

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. At the time, Hollywood was seeing a number of science fiction flops, and the industry did not see Star Wars as a bankable concept.

Marketing 53

Marketing Enterprise Print Film 53

Beyond PR

APRIL 27, 2016

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Monitor event conversations beyond the official hashtag to find industry influencers you might not have otherwise encountered. Social media is a two-way street.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52

PR Conversations

JULY 20, 2015

I’ve held a number of volunteer roles over the years, many of them board or committee participation in industry associations ( LERN , CPRS and IABC/Toronto ). A volunteer pitch that persuaded. Not to mention the elitism and sense-of-entitlement cliques that often predominate in our industries. Others are less obvious.

Community 40

Community Print Twitter Creativity 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I have been working in the trucking industry since 1978, when I started as a driver. What advice do you have for PR people that want to pitch you? I cover the heavy-duty trucking industry. Please keep the pitches understandable to the untrained eye.

Meeting 86

Meeting Media Chemicals Radio 86

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities.

Media 136

Media Mobile Telecommunications Pitching 136

PR Fuel

JANUARY 17, 2022

Your press release needs to adhere to industry-standard structure and formatting. If you have influencers in your industry that may be interested in what you have to share, contact them directly and enquire whether to send your press release to them. Use a Professional to Write and Distribute Press Releases.

Radio 105

Radio Local Writing Newspapers 105

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Its UK office announced that it’s starting to cover more local news. Some stories may be particularly suited for a new delivery format. Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Local Print 120

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. Consider the importance and impact of the news you’re sharing.

Pitching 40

Pitching Media Radio Print 40

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. The communication and PR industry is constantly evolving.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

JANUARY 11, 2022

The industry track record in this vertical isn’t good for customers in my observation. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

Reputation 85

Reputation Technology Tools Data 85