Axia PR

APRIL 23, 2024

The journalism industry is in a constant state of evolution, and the current media climate is harder to navigate than ever. Even after you’ve crafted the perfect story that is novel, timely, and relevant to a publication’s target audience, you might still be left scratching your head waiting for a reply.

Pitching 71

Pitching Publicity Journalism Data 71

Agility PR Solutions

JANUARY 9, 2023

New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The predictions for wellness media come from the media experts (and registered dietitians) at the woman-owned public relations firm for better-for-you brands.

Journalism 86

Journalism Trends Brand Branding 86

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Business Wire

MARCH 14, 2024

In our webinar hosted with Black PR Wire, AI in the Black Community , a panel of experts discussed the role of artificial intelligence within several industries. Among the topics that sparked considerable interest were the implications of AI on misinformation and disinformation in journalism and how to combat racial bias.

Blogging 250

Blogging Journalism Community Industry 250

HMA Public Relations

MAY 6, 2022

In the latest edition, Alison Bailin is defining both old and new journalism and public relations terms. Discover some industry jargon in today's post! May is here and it's time for another #FunFactFriday.

Industry 75

Industry Journalism Publicity 75

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Bloomberg Billionaire investor Warren Buffett is pessimistic on the newspaper industry at a time when public relations specialists are increasingly outnumbering journalists. public relations specialists for every news reporter Source: U.S. public relations specialists for every news reporter Source: U.S.

Newspapers 100

Newspapers Publicity Journalism Report 100

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience.

Measurement 334

Measurement How To Retail Analysis 334

5W PR

MAY 22, 2023

The health industry is alive, vital, and constantly changing. The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public.

Industry 88

Industry Reputation Education Training 88

The Resolution Blog

JANUARY 31, 2019

PR Resolution podcast: The news industry in 2019 & how it affects PR We talk about the changes he saw at the Daily News and the Huffington Post, the new competition publishers have with social media platforms, what now makes a successful story and how PR teams can best work with journalists. Listen now.

Industry 120

Industry Publicity Groups Interviews 120

Agility PR Solutions

OCTOBER 19, 2020

The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any. The post Media takes a beating: New research raises red flags for journalism in the COVID era appeared first on Agility PR Solutions.

Journalism 149

Journalism Crisis Media Industry 149

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Agility PR Solutions

JUNE 20, 2022

Journalism in America has been in a state of turmoil for decades, stemming from the economic upheaval of the digital age to the rise of political polarization and the COVID-19 pandemic. New research from Pew Research Center shares journalists’ perspectives about the news industry they work in and their relationship with the public they serve.

Study 78

Study Industry Journalism Publicity 78

Stern + Associates

JANUARY 29, 2024

But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.

Strategy 95

Strategy Publicity Media Video 95

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. Journalists are gathering information in new ways.

Journalism 211

Journalism Report Interviews Meeting 211

Ishmael's Corner

MAY 1, 2019

The Art Of Storytelling In Business Communications And Public Relations. This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate.

Journalism 102

Journalism Newspapers Storytelling Twitter 102

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. National Journal was the perfect fit for that criteria. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

The Hoyt Organization

OCTOBER 30, 2023

Features in each local market – as well as placements in national real estate media along with hospitality journals appeared once the acquisition took place. The post Expanding into the Hotel Industry appeared first on hoytorg. The result?

Hotels 52

Hotels Industry Real Estate Case Study 52

Agility PR Solutions

JULY 2, 2019

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The post What you didn’t know about the state of journalism appeared first on Agility PR Solutions. Print circulation has dwindled and audiences have fragmented across a near-infinite number of digital content […].

Journalism 116

Journalism Print Report Industry 116

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. Scheider recounts that “ nearly a quarter of jobs in the industry have vanished in less than 10 years” in the US. PR pros (and the general public) have increased access to journalists through social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Business Wire

MAY 18, 2017

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications. Hinds is optimistic that the newspaper industry can take advantage. “We Perhaps none have been affected more than print newspapers.

Newspapers 178

Newspapers Industry Print Journalism 178

Ronn Torossian

JUNE 15, 2022

Additionally, the journalism industry has also shifted, which means companies need to work hard and fast so they can get themselves and their solutions in front of the public, which […]. The post Utilizing Newsjacking for PR appeared first on.

Journalism 195

Journalism Trends Industry Company 195

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Ishmael's Corner

APRIL 29, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Industry 101

Industry Publicity Storytelling LinkedIn 101

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. We all do, but it’s wrong to link the entire change in the media industry to the PR profession. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 146

Publicity Newspapers Journalism Energy 146

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share.

Media 310

Media Retail B2B Journalism 310

Landis PR

NOVEMBER 7, 2022

A McGraw-Hill study on 600 companies across 16 different industries revealed that those who focused aggressively on marketing during a recession grew by up to 256%. This gives you a chance to tell your story and gain greater recognition for your brand during a time when your competitors chose to stay out of the public eye.

Publicity 98

Publicity Journalism Company Study 98

ImPRessions - Crenshaw Communications

JULY 28, 2023

I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through. There is a Search Engine Journal but no Sales Tech Journal. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. It’s encouraging to see a rise in public relations practitioners helping clients understand the climate crisis.

Leadership 111

Leadership Publicity Energy Crisis 111

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. Washington D.C.

Trends 150

Trends Publicity Data-Driven PR Government 150

Deirdre Breakenridge

JANUARY 13, 2020

” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

PRSay

SEPTEMBER 27, 2023

In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. This study highlights the value of the Accreditation in Public Relations (APR) credential and similar certifications in promoting ethical practices within the profession.

Ethics 187

Ethics Study Public Affairs Training 187

Ishmael's Corner

JANUARY 20, 2020

The Art Of Storytelling In Business Communications And Public Relations. I previously wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications.

Publicity 145

Publicity Storytelling Mobile Industry 145

OnePitch

FEBRUARY 8, 2024

2024 has not been kind to the media industry. Two months into the new year and we’ve seen the loss of entire publications ( The Messenger ) and multiple layoff and newsroom restructuring announcements from outlets like Sports Illustrated , TechCrunch , Wall Street Journal , TIME , Business Insider , and the Los Angeles Times.

How To 91

How To Sports Journalism Industry 91

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis. . It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. Dark Reading.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. One of its standout features is the ‘Mistakes Spotlight’, which pinpoints common industry errors and guides readers on steering clear of them.

Company 203

Company Trends Case Study Crisis Management 203