Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 80

Meeting Automotive Media Newspapers 80

Bianchi Biz Blog

JULY 25, 2022

I have been covering the truck fleet industry for the past 16 years. Right now, the truck fleet industry is dealing with major vehicle shortages, staffing problems, and incredibly high fuel prices. I’m lucky, much of what I get to write about involves amazing trucks and the people to manage and operate them.

Meeting 94

Meeting Media Journalism Education 94

Bianchi Biz Blog

NOVEMBER 19, 2020

Consider this response from Kalea Hall of The Detroit News: “I see the auto industry through the people. I want to write stories that thoroughly explain what’s going on and how it impacts them.”. I like to write about new campaigns before they break so that the info is still fresh.”. What is the takeaway?”

Automotive 88

Automotive Journalism Interviews Engineering 88

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In my role today, the most fun stories I get to write come from test-driving trucks. In addition, any story that we can promote the hardworking men and women in the trucking industry and the critical work they do is incredibly gratifying.

Meeting 61

Meeting Automotive Transportation Newspapers 61

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. My pathway was very typical.

Meeting 93

Meeting Transportation Media Journalism 93

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Fortunately, there’s a solution.

How To 90

How To Journalism Radio Newspapers 90

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. We want to deliver value to our readers, who are “industry insiders” themselves. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

Engineering 80

Engineering Automotive Agriculture Media 80

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. If you want breaking industry news instantaneously, he’s the one to follow. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Presspage

NOVEMBER 20, 2018

With a 24-hour news cycle, citizen reporters breaking news on a regular basis, and “fake news” headlines capturing more attention than the truth, brands are fighting not just within their industry or region for the attention of their audiences but across categories. Brand Journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. After spending nearly a decade in the radio broadcast industry, Stu was ready to settle down, get married, buy a house, have kids, and “all that stuff you do as adults.”.

Meeting 131

Meeting Radio Sports Telecommunications 131

Cision

SEPTEMBER 30, 2016

Dan Dao is the deputy digital editor at Saveur , where he is able to combine his passion for the food and beverage industry with his talent for producing engaging and mouth-watering content. Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital.

Pitching 120

Pitching Travel Trends Print 120

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. And as an industry, it’s ripe for innovation, so there is a lot to be explored in the future. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Find an industry and corresponding set of reporters you can work with on an ongoing basis. Cloud) and print (The Minneapolis St. And honest!

Media Relations 100

Media Relations Pitching Media Report 100

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 79

Financial Banking Content Marketing Writing 79

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Is your client developing a new product within a budding industry? It will go a long way! Be prepared.

Print 60

Print Product Launch Fashion Report 60

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter.

Media Relations 50

Media Relations Measurement Report Media 50

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Beyond PR

JUNE 8, 2016

The challenges both industries face and the changes required are often similar if not the same. Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Performance has to come first, with the chance of winning industry awards far behind. People are still people.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Beyond PR

MARCH 6, 2018

Let’s face it, nobody knows your brand, industry and personas better than you. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6

Strategy 67

Strategy How To B2C Content Marketing 67

Communications Conversations

MAY 30, 2018

So, sometimes people start talking about finding a job in another industry. Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. Now, I would say typically, those conversations are just that–conversations. Betsy Andersen.

Apparel 106

Apparel Public Affairs Training Corporate 106

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. I mean, welcome to the 2000''s, right?

Journalism 41

Journalism Real Estate Print Newspapers 41

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. Wilson award for business journalism. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. How long have you been in journalism and how did you get started?

Meeting 88

Meeting Media Chemicals Radio 88

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story.

Media Relations 52

Media Relations Media Pitching Writing 52

Bad Pitch Blog

APRIL 2, 2008

Here it is – along with official BPB responses: * I spent about a decade as a reporterbefore going into business doing writing, editing and media relations. You can also say, "There''s areal trend around people starting companies in this industry. All of this leads me to believe that it’s all about spin, according to Mr. Serve.

Report 40

Report Pitching Interviews Journalism 40

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 67

Meeting Automotive Engineering Media 67

Cision

FEBRUARY 4, 2016

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR.

Healthcare 120

Healthcare Print Agency Journalism 120

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Organization Development Journal. Printing marks the beginning of the end of the manuscript culture. The PR industry must adapt to digital-first. Organization Development Journal. 7 Hargis, M. &

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The organization switched from Cision according to the write-up. Meltwater beats earnings.

Software 129

Software Case Study Advertising Advertising 129

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.”

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. If that age group is still reading your Arabian Business or your Forbes Magazine, then we’ll still continue to write a press release. And what we can see now is those numbers are vastly different.

Consumer 78

Consumer Measurement Local Data 78

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52