Bianchi Biz Blog

JUNE 21, 2022

Wilson award for business journalism. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. How long have you been in journalism and how did you get started? I have been working in the trucking industry since 1978, when I started as a driver.

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Meeting Media Chemicals Radio 87

Bianchi Biz Blog

JANUARY 23, 2023

Andrew Schunk, reporter with Rubber News , an industry trade publication that is owned by Detroit-based Crain Communications. One story that garnered major industry attention was on the shortage of silicon metal refinement that takes place in North America. How long have you been in journalism and how did you get started?

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Meeting Report Chemicals Media 78

Bianchi Biz Blog

JUNE 21, 2021

as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. How long have you been in journalism and how did you get started?

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Meeting Report Automotive Real Estate 95

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR.

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Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

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Meeting Transportation Media Sports 94

Stephen Waddington

DECEMBER 15, 2021

The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation. It’s also an issue of writing style. Search engines are the most trusted form of media (56%).

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Publicity Government Guidelines Facebook 128

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. In addition, any story that we can promote the hardworking men and women in the trucking industry and the critical work they do is incredibly gratifying. In any industry, particularly in trucking, people matter most.

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Meeting Automotive Transportation Newspapers 60

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. I remember sitting with a college student at a local Starbucks. Industry Associations. Book Reviews / Journal Research.

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Skype Industry Storytelling Interviews 150

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

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Agency Energy Crisis Management Industry 89

Critical Mention

AUGUST 6, 2020

One of the key points of a media database is its ability to deliver access to a great number of media contacts across various media types and industries. Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. All-in-One Media Service.

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Media Radio Local Tools 104

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

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Meeting Radio Sports Telecommunications 131

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

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Automotive Engineering System Media 82

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” I’ll be blunt: they are never good.

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Blogging Google SEO Writing 62

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. What story or stories are you most proud of?

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Meeting Report Automotive Media 74

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

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Brand Branding Viral Apparel 78

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

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Crisis Crisis Communications Journalism YouTube 120

Flack's Revenge

JUNE 8, 2016

There’s already been a pall over the tech industry. Then a swashbuckling Internet billionaire comes along and crushes a well-known blog with his wallet, threatening free speech and the hallowed halls of journalism. The judge ruled that Hogan’s video was not protected journalism. Well, not exactly. Puh-leeeease.

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Media Journalism Local Blogging 120

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

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SEO Creativity Mobile Journalism 120

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

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Report Fashion Pitching Journalism 68

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

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Pitching Journalism Video Advertising 174

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association? The tools and technology will come after.

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Telecommunications Public Affairs Newspapers Transportation 120

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

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Construction How To Media Google 62

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. We want to deliver value to our readers, who are “industry insiders” themselves. How long have you been in journalism and how did you get started?

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Engineering Automotive Agriculture Media 78

PR Fuel

SEPTEMBER 28, 2020

There’s an art to writing the best press release. Maybe you have a special event coming up or recently hired a new specialist in your industry. It needs to be something interesting and different that journalists and bloggers will want to write about. Write a Concise, Catchy Headline. Luckily, we’re here to help.

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SEO Writing Newspapers Engineering 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

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Marketing Content Marketing Data Social Media 190

PR Fuel

NOVEMBER 4, 2020

But you’ll have to spend time writing individual pitches based on those publications. That takes time, and you may spend more time on it than you did writing the press release. You can write the press release and submit it through a media distribution company. They may know people who focus on all types of journalism.

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Media SEO Newspapers Pitching 105

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. Write a perfect (personalized) pitch.

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Pitching Media Journalism Data 58

Cision

JUNE 15, 2017

Lorie sat down with me to talk about her new position with HPRA, and the importance of relationships and influencers in the industry. . It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What has stayed the same?

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Automotive Resources Strategy Consumer 245

Flatiron Communications

APRIL 19, 2022

The Wall Street Journal ($100). This is especially true for the hundreds of struggling local news brands whose vital role in a thriving democracy cannot be overestimated. Instead, their daily intake of local, national, and world events is mainly derived from what freely and algorithmically flows across their screens.

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Journalism Enterprise Local Writing 36

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. Use a Media Database to Find Reporters and Journalists Media databases are the most obvious starting point for finding journalists in your industry. Now, confirming that Natalina writes about our topic frequently is essential.

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Digital PR Report How To Pitching 62

Communications Conversations

JANUARY 12, 2015

Folks have been wringing their hands about the loss of writing skills for YEARS. 1: Journalism jobs continue to disappear. So yeah, the fact that journalism jobs are drying up will impact the writing world. Think about people like Danny Olson , Greg Swan and Karl Pearson-Cater locally here in Minneapolis.

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Journalism Writing Trends Local 60

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. It’s a stereotype that plagues anyone working in the so-called glamour industries- fashion, lifestyle, entertainment.

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Fashion Travel Interviews Instagram 227

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. I haven’t looked back since.

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Meeting Automotive Media Transportation 82

Flatiron Communications

DECEMBER 22, 2020

For many, it would seem unusual, if not highly suspect, for a long-time public relations executive to opine on the state of journalism and to offer remedies for its preservation. Maybe I’m alone in the industry in wishing that all journalists adhere to a strict set of standards and practices so we at least know we’ll get an even shake.

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Journalism Local Facebook Report 41

Cision

JUNE 25, 2015

Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. 500|5000 list).

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LinkedIn Pitching Interviews Journalism 120

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. Gaining credibility in your industry isn’t something to be taken lightly.

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How To Ethics SEO Guidelines 98

Cision

FEBRUARY 25, 2016

What drew you to the PR industry? I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Learn to write well. Karma is real. Rapid Fire Round.

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Newspapers Financial Crisis System 120