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In Public Relations, The Customer Is Your Media

Waxing UnLyrical

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Second: social media is a jeweler’s best friend.

Publicity 107
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How to get the return on investment (ROI) from media monitoring

Onclusive

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Why technology ROI matters.

How To 397
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Why Message Optimization is Key to Brand Success

Onclusive

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. While the right messages can shape what you want your audiences to consider and to do, ultimately, communication comes down to what the receiver perceives.

Brand 370
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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

For customers, this intense competition and the alphabet soup of acronyms and confusing claims can be overwhelming. Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. So how can they stand out on a crowded playing field?

Publicity 203
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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. Senior Public Relations Specialist. Senior Director, Customer Success and Insights. Webinar Speakers. Talia James-Armand. Kelsey Audagnotti.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195
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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370