Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. The survey tracks an index of sorts for optimism in marketing. Add to that marketing leaders had little certainty as to how long this would take to play out. So, how did marketing do?

Survey 150

Survey Marketing B2B Comparison 150

Cision

SEPTEMBER 19, 2016

Also notable about social media’s one-to-one interactions is the low barrier to entry, compared to email or SMS: users have to initially disclose less personal information about themselves in order to get customer support from a business. This difference is not insignificant. Voice Messaging (audio file) capability.

Skype 120

Skype Facebook Customer Service Google 120

PRSay

FEBRUARY 24, 2017

Call out surprising metrics even if they don’t support your cause, campaign or initiative.”Southwest’s Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. Call out surprising metrics even if they don’t support your cause, campaign or initiative.”Southwest’s

Social Media 98

Social Media Airlines Media Meeting 98

Solo PR Pro

FEBRUARY 8, 2022

It’s OK to do a little initial research, but don’t let the client see you working, lest it delay their initial payment. For ongoing or monthly retainer clients, many PR pros prefer to bill a month in advance. At the very least, ask for a deposit before you begin work. “I Good contracts make good clients.

How To 80

How To Policies Writing System 80

PR in High Definition

SEPTEMBER 22, 2020

Few companies have done really well during this period. With the impact of lockdown, there is a sense of urgency to get businesses back on track financially for the sake of the economy and to pay for the bills. The word ‘OK’ has been around for about 180 years. To be ‘too busy to really think’ is dangerous and pivoting is not easy.

Creativity 116

Creativity Employee Newspapers Crisis 116

Cision

NOVEMBER 14, 2015

An ROI of $6.50 Set up metrics for initial outreach as well as your overall influencer program goal. Make it easy to remember when and how you engaged with your target influencer by logging your efforts. Make it easy to remember when and how you engaged with your target influencer by logging your efforts.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Communications Conversations

APRIL 20, 2018

Let’s hear from Kendall about life in her current role at Collegis Education, how she keeps up with all the changes in social media each week, and what trends she sees emerging in the months ahead. Since social ROI is a topic on everyone’s minds, how do you think about ROI at Collegis? And movie buff.

Social Media 114

Social Media Media Education Analytics 114

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. Feeling creative? Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

PRSay

SEPTEMBER 14, 2016

Understanding what influencer marketing is and how it can be used strategically. Given how young of a tactic influencer marketing is, there are always going to be enhancements that must be made to our platform in order to maintain and improve our standing in the space. Look at influencers who are doing very well and learn from them.

Sports 60

Sports Creativity Industry YouTube 60

Beyond PR

OCTOBER 11, 2016

While your product may appeal to a large audience, and your general messaging may initially work, it shouldn’t be a long-term solution. As we explore in Aligning Strategic Communications with Business Goals , you need to have a well-defined, specific idea of who your audience is and deliver clear messaging that appeals to them directly.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

MaccaPR

APRIL 2, 2015

tweets with images were found to have generated 18 percent more clicks than those without images and were favorited 89 percent more as well," according to Social Media Impact. Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. March 27, 2015. according to Smith.

Social Media 48

Social Media Pinterest Marketing Media 48

PR 20/20

MAY 12, 2016

Online education and certification initiatives are building a more advanced ecosystem of marketing service providers. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content Factors. The goal of PR is to promote attention in a short amount of time. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

PRSay

JULY 6, 2016

“Communication professionals want to be able to cleanly tie their initiatives to a tangible return, but there are so many intangibles that come into play,” says Caitlin Jamali, senior research analyst, Cision Global Insights. So how best to understand the impact of your efforts and measure success? What Is Multi-Touch Attribution?

How To 99

How To System Measurement Data 99

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Indeed, my own predictions are at the very bottom. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

JUNE 19, 2018

A complicated matter to keep track of and communicate turned simple with a couple bubbles and diverging connector lines. Since that day, I try to use flowcharts in everything I do—electrical wiring system configuration, sewer navigation and tracking marketing campaign performance. Pre-Step: Know Your Tracking and Reporting Tools.

How To 81

How To Marketing Analytics Data 81

Prohibition

NOVEMBER 5, 2021

But how can business owners gain access to details like these? However, you should know that there are tons of studies that show how beneficial social media is to business growth. One of the biggest things that businesses need to be doing right now is paying attention to their customer base. Social Media. What is paid social media?

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

FEBRUARY 21, 2017

The hype over trends like account based marketing is in many ways just a return to good marketing fundamentals: research, data, sales alignment and ROI. How you run, analyze, and utilize data is critical to marketing, sales, and revenue. Long before the advent of marketing automation, I was an advocate for campaigns proving ROI.

Marketing 64

Marketing System Data Tools 64

Buzzstream

DECEMBER 13, 2023

Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

OCTOBER 25, 2017

Communicators are under constant pressure from their executive teams to prove the impact of their efforts but are having a difficult time overseeing all of their channel initiatives and managing the effectiveness of their campaigns. How Will The Latest Release of The Cision Comms Cloud™ Help You? And it’s only getting better.

Communications 73

Communications Analytics Analysis Data 73

PR 20/20

SEPTEMBER 11, 2018

This year’s event offered a wide variety of topics organized into tracks like content strategy , search and data , process and workflow , demand generation , visual storytelling , content distribution , teams and culture , and much (much!) But how does this achieve anything (outside of unhealthy competition)? Raise the stakes.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. How long did it take them to purchase? How long did it take them to purchase? How much are they spending?

Strategy 120

Strategy How To Data Infographics 120

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. The result?

How To 60

How To Software System Employee 60

Cision

MAY 7, 2015

New ways to accurately measure and track PR’s value. Without further ado, here are Sandra’s answers to how public relations has changed and how she has innovated in this space: How has PR (or social) changed over the last five years? How do they help you innovate? Media’s evolving landscape.

Social Media 120

Social Media Video Agency Healthcare 120

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. My own predictions are included at the bottom. 1) Owned media gains on distrust of mass media.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

Marketing 167

Marketing Employee Content Marketing Training 167