Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. Storytelling is the key.

Advertising 190

Advertising Advertising Radio Television 190

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”.

Employee 150

Employee Print Writing Survey 150

PRSay

AUGUST 8, 2018

Also, when pitching print magazines, consider the necessary lead time. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. She facilitates the “Communication Nation” group on Facebook. Join the group here.

Pitching 135

Pitching Interviews Video Report 135

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.

Instagram 159

Instagram Reddit Transportation Creativity 159

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Resolution Blog

OCTOBER 15, 2019

Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Tudder: Tinder for Cows Location: UK The brand: Hectare The agency: Octopus Group Of course this campaign needs attention as it was what inspired this whole piece in the first place. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. I did a lot of asking around and using groups like Solo PR Pro, which I joined probably the first year after starting my business,” she said.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

JUNE 21, 2017

Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. It’s like a newspaper,” said Frank, a former print reporter. “It And, of course, they’re good storytellers. How do you make something readers will want to put on their timelines?

Viral 112

Viral How To Storytelling Facebook 112

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. The results? Give our services a try.

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

If your audience is an older or mixed demographic, getting the news into print may be the most effective means of communications. As consumers, we turn to influencers and third-party groups for guidance as we make decisions about everything from buying wine to investing in business software.

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Being featured on CNN, Dr. Effective PR is effective storytelling. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40

Marketwired

APRIL 12, 2016

Most of the leading podcasts these days rely on the same group of advertisers. Whereas if someone were reading about something like that in a print publication, you have to remember the podcast, write it down – there’s a lot more steps.”. Take advantage of “the intimacy of the earbuds” – start your #Podcast now.

Advertising 100

Advertising Advertising Television Radio 100

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They know storytelling can happen with just about any visual: a 6.5-second They saw the world connect in ways that generations before them couldn’t imagine as news now travels in less than a second. You guessed it, the smartphone.

Mobile 90

Mobile Education Technology Examples 90

Stephen Waddington

DECEMBER 15, 2021

The Government Communication Service has published a best practice guide to writing about ethnicity, including words and phrases to use and avoid, and how to describe ethnic minorities and different ethnic groups. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

ReimaginePR

AUGUST 15, 2016

Consider forming a focus group to find out what works and what doesn’t work. Printed literature. Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. To do this, you need to do two things: Reach out to customers (past and present). Your social media pages and profiles: LinkedIn.

Employee 120

Employee Social Media Education Brand 120

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Check out these excellent posts: “ How to Use Facebook Groups to Grow Your Website Traffic ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

PR Conversations

JUNE 25, 2015

The shiny ‘new’ acronyms of SEO, PESO, alongside ‘new terms’ such as content and storytelling, still reflect essentially what we communicate and how we do so, ideally within an environment that is mindful of the benefits of hearing what others have to say as well.

Publicity 40

Publicity Technology Television Fashion 40

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Do this by being authentic storytellers and finding the right consumers with whom to connect.

Marketing 48

Marketing Social Media Video Mobile 48

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. Welcome to Inside PR. 24) Jason Keath. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We love email,” GE’s Chief Storyteller told us. “It Urbansitter, a tech company that connects parents and babysitters, increased conversions by 260 percent just by segmenting emails to its two different user groups.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. For example, when there was a ventilator shortage, the GE healthcare team sprang into action, using 3D printing technology to increase production in Wisconsin. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111