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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Find the people or groups your organization is helping and give them voices. Regional Foundation.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Are CVBs and other tourism groups pitching you now to come and visit? And yes, some of them are tourism groups and official outlets. What are some factors in deciding on a location to explore?

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Inspiring Travel Industry Influencer Campaigns

The Hoyt Organization

4 Inspiring Influencer Marketing Campaigns Canadian Brand Sun Peaks Tell Their Stories Through Adventure Photography On Social Media Effective storytelling with compelling narratives establishes the connection between your brand and your audience.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Most expect these groups to still allow their participating PR firms to function somewhat independently, as long as profits continue to rise, if only minimally.

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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions. We helped the company debunk the lies with the help of third party groups who specialize in quashing misinformation. But the slope can be a slippery one.

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