Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. A report published last year by a joint group of mayors and police chiefs through the U.S.

Communications 60

Communications Crisis Reputation Local 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The perpetuation of a “viral” story on digital channels can be hours. Crisis communication is an important aspect of most PR roles.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Actionable tip: You can now add the ads as placements to the ad groups on sites that are a part of your Display Network. Ad text relevance.

Google 64

Google Digital PR Mobile SEO 64

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

David PR Group

AUGUST 17, 2017

Moldovan and her husband went nuts on social media, called local TV stations and openly disparaged Polito with what appeared to be the goal of destroying her business. The post Businesses Should Fight Back Against Online Attacks appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Mindful Marketing

MARCH 21, 2020

Although less extreme than those of the Colvin brothers, these tactics also seem “Mindless”: Groupon : specials on Swedish massage, axe throwing, ice skating, and even “group bowling” Local Flavor : offers on experiences such as billiards, salt room, and climbing walls Bed Bath & Beyond : promotional copy reading, “Put (..)

Viral 75

Viral Marketing Retail Transportation 75

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Flatiron Communications

APRIL 15, 2015

Basically, an obscure mention in a book proposal about a miraculous invention called simply “IT” led to an unimaginable media frenzy at a time when Facebook, Twitter and Instagram could not be counted on to fuel such a viral buzz. A small group of us, sworn to complete secrecy, flew up to his research facility in New Hampshire.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. Implement viral marketing tactics. How Do You Compete in a Digital World?

How To 198

How To Real Estate Web Case Study 198

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Sure you might be ready to respond if an advocacy group called for a boycott of your brand. 3 – Let Go of Control on Social (Within Reason).

Twitter 105

Twitter Marketing Social Media Viral 105

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Global, Local and Hyper-Local. “ Every audience is local at some level.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Global, Local and Hyper-Local. “ Every audience is local at some level.

Social Media 40

Social Media Media Storytelling Local 40

Cision

AUGUST 26, 2015

CMO at The Steveology Group. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. CEO of Likeable Local. — Jason Falls (@JasonFalls) August 19, 2015. Steve Farnsworth – @Steveology. Demand generation content marketing for B2B high tech industry. Senior Writer at Fortune.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Well, that last part was easy – I had a $350 video camera lying about just waiting to be used by a group of clueless eager-to-learn grad students.

Video 87

Video Facebook Twitter Viral 87

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Or, conversely, show how local efforts are playing out on the larger national stage, such as the National PTA’s materials about bridging the STEM Gap.

Energy 40

Energy Healthcare Policies Agriculture 40

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. Implement viral marketing tactics. How Do You Compete in a Digital World?

Real Estate 57

Real Estate How To Web Case Study 57

NewsWhip

DECEMBER 9, 2020

With the election dragging on through the first week of November, the month was a political one in terms of the top content that went viral on Facebook. The Daily Mail was followed by a group of three publishers that all saw more than 45 million engagements, with a subsequent drop-off to the rest of the top publishers.

Facebook 78

Facebook Viral Healthcare Journalism 78

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. In crisis communication theory, apologia is the term used to indicate how an individual or group addresses or responds to an event or situation that could potentially damage their reputation.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm restrictions. Hogg has worked as a stringer for a local paper, and it showed. Timing helps, too. “We call B.S.”

Interviews 200

Interviews Groups Storytelling Social Media 200

NewsWhip

AUGUST 11, 2021

Outright fake stories and fake sites (like the Denver Guardian hoax ) have declined, falling victim to rigorous fact checking and platform takedowns, and the “Moldovan teenagers” can’t make easy money with fake news designed to appeal to fringe groups anymore. Some of these groups may have completely false beliefs about your organization.

Brand 78

Brand Branding Groups Data 78

David PR Group

OCTOBER 6, 2017

Also last year, a Miami man went on an epic rant about the election in a local coffee shop. His disparaging words were captured on video and posted online, turning him into a viral sensation. Again, he has every right to say it, but his employer didn’t, and shouldn’t, allow it. Did he say stuff that was offensive? –John.

Social Media 73

Social Media Airlines Media Reputation 73

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. As technology advances, we require up to the minute information quickly and efficiently. Mass communication aims to meet these needs. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

OCTOBER 30, 2020

We wanted to dig a little deeper into what kind of content was going viral about each candidate, and who was writing the most viral stories about them, so we categorized the top 1,000 stories since May for each. . In particular, his clearing of a square filled with protestors to visit a local church was widely criticized. .

Viral 174

Viral Journalism Analysis Comparison 174