Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Impressions. Website Traffic. and engagement.

Measurement 68

Measurement Analysis Analytics Reputation 68

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Just ask Google. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns.

Analytics 170

Analytics Tools Social Media Trends 170

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48

PR Fuel

JULY 28, 2021

Gaining recognition for milestones is an important part of growth for your reputation and customer base. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. If your current sales and reputation stayed as is, where would you be? R – Relevant.

How To 105

How To Engineering Google Web 105

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. And have you asked the right questions? So, who’s on the list?

Reputation 48

Reputation Handbook Exercises Groups 48

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years.

SEO 227

SEO Agency Reputation Policies 227

Prohibition

AUGUST 25, 2023

Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. .” PR outcomes are measurable. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Measure your results. What is thought leadership? Thought leadership is about establishing yourself and your organization as an industry leader.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR 20/20

AUGUST 18, 2015

She enjoys sharing tips on media monitoring and analysis, as well as PR measurement. You can find her on Twitter and Google+. Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business. Not sure what consumers are saying?

Reputation 40

Reputation Brand Branding Analysis 40

Wadds Inc.

NOVEMBER 11, 2023

It was rapidly followed by Anthropic Claude 2 and Google Bard. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. This is powerful in planning, measurement and decision-making. It had a recognisable pattern and syntax.

Report 119

Report Publicity Training Policies 119

Newsfile

JUNE 28, 2023

Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. Public Relations & Reputation Management: Keep track of what is being said about your company. What does a Google alert do?

Media 52

Media Analytics Radio Google 52

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. As did Gerard F. Corbett : A2.

Measurement 40

Measurement Analytics Google Tools 40

Axia PR

MAY 7, 2018

The client was a tech company that had developed a negative reputation online for its fast-paced growth because it had hurt some feelings along the way.

Google 48

Google Reputation Pitching Company 48

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Is the Russia scandal an ultimate comeuppance for Facebook? Facebook has weathered many storms in its 13-year history.

Facebook 157

Facebook Reputation Mobile Privacy 157

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. You can the results nearby. Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. And I think also just from the clients, right? ” Paul: That’s interesting.

Advertising 131

Advertising Advertising Data Reputation 131

Flack's Revenge

OCTOBER 24, 2018

Google learned this painful lesson recently, when reports made it clear that they sat on news about a massive breach. The company got pounded in the press (on top of other negative news) and wound up shutting down Google+. As the saying goes, the coverup can be worse than the crime. I urge a more open conversation. Call the Press!

Crisis Management 123

Crisis Management Crisis Employee Google 123

Flack's Revenge

FEBRUARY 16, 2017

Plus, Google and Facebook make money on fake news, and some say they’re just giving users what they want. Some place the problem at the doorstep of social networks and online news aggregators, such as Facebook and Google respectively. If they don’t, their brands and reputations (and hence businesses) will take a beating.

Reddit 168

Reddit Government Google System 168

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Shift Communications

MARCH 12, 2018

I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? If you had to measure only one thing (you don’t), measuring branded non-negative search would be it. Measure What Matters.

Measurement 107

Measurement SEO Policies Reputation 107

Deirdre Breakenridge

NOVEMBER 11, 2019

Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Don’t forget that engagement can also be measured. Google Voice is easy to set up and convert into usable audio. Now is the perfect time to begin.

Community 206

Community Nonprofit Conference Social Media 206

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. My prediction is that social platforms will continue to morph, expand, contract and disappear following in the iconic footsteps of My Space and Google+.

Marketing 244

Marketing Facebook Social Media Community 244

The Resolution Blog

SEPTEMBER 8, 2015

PR professionals' talents for creating relationships, telling engaging and compelling stories is the equivalent of the power of the Ostrich kick for transforming your Google power. It enables you to align with Business Goals, measure, identify, and establish ROI in your work. billion people go to Google every day.

SEO 120

SEO Google Engineering Data 120