ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

But the story was overlong and it probably belonged in the post-Awards interviews rather then the acceptance speech itself. The best speaking opportunities come together with a mix of great storytelling, passionate delivery, graphic illustration, and when it fits, a meaningful prop that grabs an audience’s attention.

Publicity 120

Publicity Film Healthcare Storytelling 120

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. To protect the patient’s privacy, the clinic recorded interviews with him and made those available, along with interviews with physicians. Such sites can be hits with fans, as well. ” 7.

Automotive 117

Automotive Mobile Interviews Video 117

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. Set the Stage for Interviews. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

PRSay

JANUARY 28, 2020

Marlon Brando took that concept even further in 1973 when, instead of accepting his award for “The Godfather,” he invited Apache actress and activist Sacheen Littlefeather to accept the award on his behalf, making a statement about the film industry’s treatment of Native American communities.

Case Study 174

Case Study Healthcare Film Brand 174

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Storytelling is an effective approach to many communication challenges.

Film 80

Film Social Media Storytelling Writing 80

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on. I said people….

Newspapers 120

Newspapers Reddit Journalism Technology 120

The Hoffman Agency

DECEMBER 5, 2022

Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them. When I was younger, I wanted to be so many different things and really struggled on what I wanted to pursue in university — my choices varied from graphic design and fashion management to acting and film school!

B2B 36

B2B Tourism Creativity Technology 36

Beyond PR

JULY 15, 2016

By housing a variety of assets in the multimedia news release, OUE makes it easy for media, tourists and other audiences to check out construction of the observation deck and slide, the pyrotechnics show, and interviews with guests who rode the Skyslide.

Film 40

Film Enterprise Construction Video 40

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television.

Sports 113

Sports Travel Television Agency 113

Bianchi Biz Blog

MARCH 11, 2024

The more people I get to interview, the merrier. I’ve been in journalism for 12 years, with a large part of that being in broadcast and digital storytelling. I love when PR people give a story pitch, or suggestion for the interviews, but please do not tell us which questions to ask, or to follow only a set list of questions.

Automotive 92

Automotive Meeting Report Journalism 92

Beyond PR

SEPTEMBER 6, 2016

Hamill first voiced The Joker in 1992 for Batman: The Animated Series, and has gone on to play the character more than any other actor, voicing him in other spin-off series, films and video games. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. It’s pure storytelling. An expression of corporate values. Make keynote speeches work harder.

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS. She was hired by Edelman in San Francisco and will start her PR career there this summer. .

Sports 0

Sports Leadership Internal International 0

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. How did you get your start in PR?

Film 120

Film Creativity Brand Branding 120

Marketwired

FEBRUARY 16, 2016

Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

MAY 9, 2017

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53

Energy Measurement Internal International 53

Contently - Strategy

NOVEMBER 30, 2018

Volvo manages a YouTube channel specifically for its trucks, and one of the best series it released on its channel was 2016’s “The Search,” a full season following professional driver and fuel efficiency advocate Christian Scheiflinger as he interviewed like-minded people. Commit to a variety of video formats.

YouTube 111

YouTube Video Marketing Guidelines 111

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. In a word, content.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

OCTOBER 20, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

Conference 40

Conference Meeting Case Study Film 40

Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. It might be as simple as saying, ‘We’ve found that the lighting in that room is really good,’” Sponaugle says.

Instagram 74

Instagram Pitching Media Tourism 74

prTini

JUNE 5, 2015

(In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. If you’re going to spend time and resources filming, you want to make the most of it, right?)

Video 28

Video Tools Fashion Film 28

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. ” You technically interview people at your company and write Q&As. See also: “utilize” and “leverage” when you could just say “use.”). Journalistic.

Content Marketing 85

Content Marketing Marketing Media SEO 85