Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Take, for example, Star Wars films. Every film revolves around this basic idea, the characters and theme vary. Character No story can do without characters.

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ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

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Ishmael's Corner

APRIL 7, 2015

One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. A) No question.

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PRSay

MAY 4, 2022

CODA” became the first film with a predominantly deaf cast to win the honor while cast member Troy Kotsur was the first deaf male actor to win an Oscar. (Co-star Maria Monte de Rey, chair of the California Association of the Deaf Media Committee , moderated the panel that also featured Delbert Whetter , a film producer and consultant.

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Mora Communications

AUGUST 3, 2016

I met with an independent filmmaker the other day about his PR needs for his upcoming film. Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films for over two decades and believe me this is news. Why is that news? Be persistent.

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Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

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The Stalwart Blog

JUNE 26, 2015

Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline. Over time, occurrences of product placement have become the rule rather than the exception in not only film, but television as well. .

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The Proactive Report

DECEMBER 26, 2022

The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Video is the most watched type of content online.

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PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing. Finding a good story is only the beginning.

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Sword and the Script

JULY 7, 2015

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. The result of a bona fide scientist taking the film crew along for a day? Mr. Davis told NPR a member of the film crew asked him let a shark bite him because the event “would be so exciting.”. “And I said, ‘No, of course not.

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PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

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ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

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Ishmael's Corner

JUNE 8, 2015

The Art Of Storytelling In Business Communications And Public Relations. I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival. Techniques For Effective Business Communications.

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ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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The Hoffman Agency

NOVEMBER 20, 2020

I love storytelling — shocker! Not only that, but the music video was masterfully directed like a short film and edited with a super interesting visual point of view (*swoon* I’m also a film nerd). and not a shameless HA plug; that’s actually what brought me here purposefully) and this song is all about the story.

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ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. — In recent years, sponsored content has become an increasingly profitable revenue stream for digital publishers, bloggers and influencers, as it has started taking many forms across TV, films, streaming platforms, and social media.

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ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. One thing that impresses in Michael Lewis’s story and is translated in the film is the depth of research the short-sellers undertake before making their bets. Educate yourself, and educate yourself some more.

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NewsWhip

FEBRUARY 12, 2020

There was a lot of attention on “Hair Love” for its win for best animated short film. Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time.

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Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I His charisma shines through in the book’s companion TED Talk.

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Shift Communications

DECEMBER 16, 2022

We took a great human interest storytelling moment via earned media highlighting this amazing restaurant manager Andrea, or “Mama McDonald’s,” and all she does to personally help crew members. Megan: We’ve always had an always-on approach to people storytelling for McDonald’s. What was the impact for the business?

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Konnect Agency

FEBRUARY 24, 2020

Many of the top brands’ YouTube channels focus on storytelling, teachable moments from executives, trendy video challenges and, when appropriate, sneak peeks at new launches. Brands can create in-house studios where they film product shoots and video content. There are many different ways to create content.

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Mindful Marketing

MARCH 12, 2021

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

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ImPRessions - Crenshaw Communications

JANUARY 9, 2017

The best speaking opportunities come together with a mix of great storytelling, passionate delivery, graphic illustration, and when it fits, a meaningful prop that grabs an audience’s attention. Stave off public embarrassment ( Jenna Bush Hager, Michael Keaton ) with sensitivity and rigorous prep.

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PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” You really like me!

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PR in High Definition

NOVEMBER 29, 2021

The cultural zeitgeist in English-speaking countries has long been dominated by English-speaking film and television, with a lack of willingness to engage with foreign-language media. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.

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Rock the Status Quo

MARCH 4, 2015

Google+ Changes Reinforce Importance of Owned Media Once Upon A Guitar… Storytelling Tips From Jimi Hendrix’ Ghost (aka Mark Hermann) This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. The only way those kids can see Frozen Fever is to buy a ticket to Cinderella. Snack on This'

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Flatiron Communications

NOVEMBER 23, 2014

One day my friend invited me to attend a private screening of her “brother’s new film.” The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.” The Flack #PaleyIC JOurnalism Media STorytelling The Paley Center for Media William S. ” I asked.

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MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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wiredPRworks

SEPTEMBER 3, 2018

Cassandra Brooksbank is a commercial director currently in pre-production on her first action film, Thieves Die Alone. Hollywood action films seem like an unlikely platform to promote gender equality, but to really change the way women are viewed in our culture, Hollywood Blockbusters must showcase more heroic women. Lady Macbeth.

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Cision

DECEMBER 6, 2015

Snapchat does this really well with its sponsored Geofilters, filters only available to users are in a certain city, branded artwork enhances the visual storytelling experience for users who are using Snapchat while travelling. Star Wars will be released to theaters on December 18.

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Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

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PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. workshop this month about the power of storytelling for brands.

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ReimaginePR

JULY 4, 2015

And there’s more: David Peck has not only made a name for himself in the field of social justice (when it comes to issues of social justice, he is one of the most passionate people I have ever met on the subject) he’s also a film maker and TV producer. David is also my friend and colleague. He was named a Global Hero by Verge Magazine.

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Mark My Words

NOVEMBER 20, 2015

The simple genius of the film is that the deliberately low production values –the whole thing was shot in less than two days on no more than two cameras- gives the piece the naturalistic feel of much family friendly lifestyle TV. PR can provide the content and PR can channel it too.

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Waxing UnLyrical

JUNE 18, 2014

Storytelling can be found in everything. That’s probably why the author of The Seven Basic Plots: Why We Tell Stories , Christopher Booker, argues that every story in film, literature, and mythology throughout time is based on one of seven great storylines. G uest Post by Vipin Shri. Memories are made of stories.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts. At more than 6500 words, the article is a very long read for any medium, let alone online.

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Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Storytelling is an effective approach to many communication challenges.

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