Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. I first encountered PR when I was in elementary school.

Fashion 36

Fashion Storytelling Web Internal 36

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. 27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. When you receive a reporter’s inquiry, respond as soon as possible.

Journalism 134

Journalism Media Relations Report Media 134

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. We are winning more and more international clients, and our presence in other countries grows rapidly.

Corporate 159

Corporate Groups Local Enterprise 159

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. It’s crucial to communicate with your executives and the appropriate people internally first, so no one is blindsided.

Television 120

Television Crisis Crisis Management Fashion 120

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia. What followed was a tsunami of anger on behalf of many press professionals.

Newspapers 59

Newspapers Print Media Social Media 59

Presspage

AUGUST 24, 2023

Discovering New Loyalty Porsche Nederland launched 'Discovered,' an online lifestyle magazine showcasing qualitative content such as documentaries, podcasts, and interviews to reach new audiences. Getting the show on the road Implementing any new strategy or transformation inevitably comes with internal discussions and challenges.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stuart Bruce

SEPTEMBER 23, 2015

So not only is it too long, it’s also too American – you do see some international voices and brands, but not many. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences. There are also parts of it you might want to show as short clips to the sceptics.

Film 60

Film Content Marketing Case Study Marketing 60

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Heather West. westlevyPR. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

Mark My Words

SEPTEMBER 22, 2022

While supportive of its star presenters, some within ITV have questioned internally why they needed to enter Westminster Hall at all. Willoughby and Schofield would not have been able to interview anyone and the only footage allowed was a camera feed used by all broadcasters.

Crisis 60

Crisis Comparison Reputation Film 60

Bianchi Biz Blog

NOVEMBER 12, 2021

But crucially, in a deal GM struck with the Canadian autoworker union Unifor after a months-long period of international protests, Oshawa Assembly was to remain open in a limited fashion as a stamping operation. And, of course, so many people’s lives were upended by the decision. probably reading or listening to music.

Automotive 52

Automotive Meeting Report Media 52

The Hoffman Agency

DECEMBER 5, 2022

Then I changed my mind and studied Accounting and Finance at UEA, dedicated three years to improving my alcohol tolerance, before finding an Internal Audit role at a small firm in my hometown. Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them. Tiffany Chan, Account Executive.

B2B 36

B2B Tourism Creativity Technology 36

Sword and the Script

FEBRUARY 17, 2018

For example: “At one fashion company, the CMO partnered with the CIO to develop an omnichannel strategy that focused on the need to be able to move customers from online to the physical store and back again – within critical buying windows personalized to the individual shopper. The good news?

Data 63

Data Technology Fashion Interviews 63

Katie Paine's Measurement Blog

JANUARY 27, 2023

The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator. So be a conduit to those experts, whether it’s your own internal subject matter experts, or someone you met on an airplane. Write once, use everywhere. Once you have the content, make sure it goes everywhere.

Communications 40

Communications Measurement Employee Course 40

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. Makes no sense.’.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

A fashion fiasco: Oh Polly’s competition for NHS workers. To show appreciation for NHS frontline workers during the coronavirus pandemic, fashion brand Oh Polly launched a competition on social media for workers to be in with a chance of winning a care package, a new outfit and an invitation to a virtual party. Makes no sense.’.

Crisis 62

Crisis Government Social Media Reputation 62

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. An offer for more information either via an interview with a brand representative or through further discussion with me.

Pitching 61

Pitching Consumer How To Meeting 61

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign.

Storytelling 60

Storytelling Local Community Case Study 60

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” She learned to tell reporters that she would be happy to do an interview in collaboration with developing the story.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust.

Real Estate 71

Real Estate Local Government Internal 71

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. Our clients range from major international companies and well-known brands through to smaller specialist businesses.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

JUNE 12, 2018

International music sensation Lady Gaga refers to her superfans as her “Little Monsters.” Lady Gaga often ends an interview by saying, “Paws up!” Giving your superfans a name or a unique identity is especially powerful. ” She has a code language for talking to them.

Brand 49

Brand Branding Groups Fashion 49

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. Some people are cynical of mobile games as a fashion. I’m honored to have interviewed him and am delighted to introduce Russ to you!! It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations.

Leadership 40

Leadership Survey Enterprise Conference 40

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR Job Coach

NOVEMBER 26, 2020

It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. It was challenging to maintain a work-life balance as we addressed growing communications needs in a timely fashion.

Publicity 158

Publicity Social Media Report Fashion 158

Prohibition

FEBRUARY 14, 2023

They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more. Influencers can be people from the world of sports, fashion, entertainment or other industries, and companies can choose micro-influencers who have a loyal following to create engaging content.

Strategy 62

Strategy Brand Branding Technology 62

PR Conversations

OCTOBER 29, 2015

Returning to teaching, I discovered it wasn’t the act itself I disliked but the old-fashioned 1970s’ view that someone like me should only aspire to teach little children, that it was a career to fit in with married life and something to go back to once the kids were raised! The rest, as they say, is history.

Publicity 40

Publicity Local Training Education 40

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution. No dialogue.

Print 64

Print Social Media Web Television 64

Prohibition

APRIL 28, 2019

Emerald Publishing is a global publisher that aims to make a real impact in the academic sectors that they operate, and we were tasked with launching a campaign in honour of International Women’s Day that celebrated women in academia who are often battling against a lack of equality and old-fashioned systems.

Internal 54

Internal International Infographics Video 54

Deirdre Breakenridge

APRIL 6, 2015

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. I thought that might be an old fashioned view, but it’s not. regions to help create a resource that could help international marketers in considering their approach to North American PR. and European audiences in this post.

Local 150

Local Internal International Pitching 150

Prohibition

APRIL 28, 2019

Emerald Publishing is a global publisher that aims to make a real impact in the academic sectors that they operate, and we were tasked with launching a campaign in honour of International Women’s Day that celebrated women in academia who are often battling against a lack of equality and old-fashioned systems.

Internal 48

Internal International Infographics Video 48

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course.

Fashion 255

Fashion Reputation Social Media Brand 255

Deirdre Breakenridge

APRIL 29, 2019

To be clear, this may not unfold in such a calculated or nefarious fashion. I’d hasten to point out it also went bankrupt twice before finally closing forever. Those two facts may not be causal, but they are almost assuredly related. 4 Ways to Make the Most of Media Relations Without Selling Your Soul.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105