ImPRessions - Crenshaw Communications

MARCH 13, 2024

The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. Relationships don’t mean guaranteed coverage, but they often assure access. That means a fair hearing.

Agency 182

Agency Handbook Construction Pitching 182

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 190

Communications Sports Journalism Fashion 190

Shift Communications

OCTOBER 6, 2017

Here are a few of the ways our team keeps a steady media relations drumbeat all year long. Also, instead of pitching and expecting something (coverage) in return, position your email as you helping them by offering a client’s expertise. PR pros, do you have any other tips for “making it rain” during a news drought? Sara LaFauci.

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Positive news items, product reviews, or shared expertise can position the brand as reliable.

Reputation 156

Reputation Brand Branding Media 156

Sword and the Script

MARCH 10, 2019

According to the survey, the top five reasons for hiring an agency are: 1) execution (64%); 2) niche or vertical expertise (58%); 3) strategic projects (38%); 4) transactional or short-term help (38%); and. Media Relations is Hard and Getting Harder. 5) planning and strategy (37%).

Survey 97

Survey Media Relations Corporate Communications 97

Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. However, certain businesses can – and do – survive without media relations.

Media Relations 50

Media Relations Communications How To Media 50

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . — Media can have short memories. But what if you have no news?

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Crenshaw Communications, with its expertise in serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio.

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Building better media relations means making reporters’ lives easier. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Interact on social media.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. Because we need to stay on top of media moves and changes, we depend on these tools for the latest and best updates.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences.

Conference 90

Conference Strategy Media Relations Financial 90

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. In others, it pays to seek out specialist expertise that complements the existing full-time team. But how can we make the most from our investment in freelance consultants?

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

As helpful as a thorough briefing document might be, it’s also essential for any media spokesperson to have real and relevant expertise on the subject at hand. Trying to shoehorn a vague or irrelevant comment into a story that needs informed expertise is almost always a waste of time.

Interviews 360

Interviews Government Report Pitching 360

Ishmael's Corner

SEPTEMBER 27, 2015

The PR profession under-appreciates interviewing expertise. The post PR Interviewing Tips to Dig Out the Good Stuff for Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. It starts in college.

Interviews 60

Interviews Media Relations Storytelling Media 60

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science.

Groups 195

Groups Technology Reputation Software 195

Remote PR Jobs

SEPTEMBER 25, 2023

Sources with relevant expertise reply. Journalists get a more well-rounded story and brands get earned media coverage. We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. and 5:35 p.m., Eastern time).

How To 100

How To Media Pitching Reputation 100

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story.

Report 361

Report How To Pitching Banking 361

Bianchi Biz Blog

MARCH 7, 2024

The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. million users Instagram : 4.19 million users TikTok : 3.2

Print 104

Print Marketing Real Estate Automotive 104

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Culpwrit

JANUARY 19, 2021

By Zoë Ihaza Linda Blakley is a results-driven communications professional with over 20 years of experience in the public relations industry. She has expertise in strategic communications, media relations, crisis communications, and other disciplines in the industry. Blakley grew up […].

Crisis Communications 121

Crisis Communications Crisis Media Relations Industry 121

Onclusive

FEBRUARY 10, 2022

Onclusive gives us the ability to see what journalists are covering and track editorial patterns both regionally and globally.” ~ Sara Eberle, Senior Director of Global Public Relations, Sophos. Optimize your targeting, outreach and media relations strategies. With real-time tracking, you can tweak your approach as you go.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

ImPRessions - Crenshaw Communications

JULY 1, 2020

XX would love to provide a comment, given their expertise in XX… Hi XX, Saw your latest piece on XX and thought my client XX would be a good fit for your column because… Don’t forget the follow-up. Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out.

Pitching 380

Pitching Writing How To Report 380

ImPRessions - Crenshaw Communications

MAY 7, 2021

But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. This is a business maxim as old as Machiavelli, but it’s often relevant in a tough media relations situation.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

Third-party data breaches, for example, require different insights and expertise than hacks that only affect a specific individual. It’s a misconception that cyber professionals already know everything about the industry, so understanding the expertise and focus on each side is key. Use cybersecurity conferences and panels.

Privacy 294

Privacy Media Telecommunications Conference 294

Bianchi Biz Blog

APRIL 11, 2024

From a PR and media relations viewpoint, there were more than 25,000 pieces of content or stories that generated upwards of 160 billion media impressions for CES and its exhibitors. And on social media, there were 534,000 CES mentions with a reach of 28.5 Should a vehicle technology supplier participate in CES?

Automotive 99

Automotive Mobile Government Technology 99

PRSay

MAY 23, 2023

In the past four years, nearly 200 PRSA Colorado volunteers have shared their expertise with almost 100 nonprofit organizations through the PR Paid Forward program. Volunteers for PR Paid Forward also helped an environmental nonprofit create a social media campaign that raised awareness about an important issue.

Nonprofit 147

Nonprofit Local Training Media Training 147

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

By doing the groundwork to ensure that media understand what the client spokesperson can / cannot cover well ahead of time, PR professionals can make sure that briefings suit a client’s expertise and stay focused on the agreed-upon topics. Know when to jump in.

Interviews 310

Interviews Media Banking Media Training 310

The Hoyt Organization

JANUARY 25, 2024

Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. Partner With Relevant Influencers Influencers can help you reach a broader audience with their established credibility and expertise in the cannabis industry.

Strategy 99

Strategy Brand Branding SEO 99

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Remind them to reference their expertise . It’s helpful to convey that expertise through examples and references to the interviewee’s training or experience. Remember, topicality is key for broadcast interviewers, so they should lead with the latest and greatest.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Then you’ll probably do well in B2B public relations. Data often drives news, so B2B PR requires expertise in interpreting it as well as creating it. It’s true that tapping the expertise and point of view of a business principal or entrepreneur can be transformative for a business brand. They grasp “thought leadership”.

B2B 278

B2B Leadership Survey Data 278

Prohibition

MARCH 14, 2023

We’re looking forward to bringing our expertise in retail PR to the table to help furn, along its impressive growth trajectory and have some exciting projects in the pipeline over the next twelve months.” Initially, we were impressed with Prohibition PR’s understanding of the brand and the previous work they’ve done in the sector.

Retail 71

Retail Agency Trends Reputation 71

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. That in turn can lead to other outlets telling your story and over time you've created a crescendo of attention that showcases your expertise and credibility. Handpicked Related Content. Myth #3: PR is not the same as media relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences.

Conference 62

Conference B2B Company Strategy 62