Stern + Associates

DECEMBER 21, 2023

But whether the actual number of controversies has increased or not, one thing is certain: more than ever before, companies and their executive spokespeople are expected to take stances. This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position.

Communications 105

Communications How To Employee Corporate 105

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Mishandled timing or execution can damage a brand’s image. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. When executed adeptly, newsjacking can significantly enhance brand visibility and credibility. However, caution is crucial.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences. Salesforce Dreamforce (Autumn, San Francisco).

Conference 304

Conference B2B Content Marketing Case Study 304

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

For PR pros , landing an on-air interview for a C-suite executive is a big deal. It’s a great way to position a company in front of a large audience, and it’s typically a chance to convey a point of view on a business topic or issue. But what if an executive isn’t fully prepared? Remind them to reference their expertise .

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking opportunities are not just for the highest of the higher-ups and it’s a great opportunity to give people a voice.

Leadership 295

Leadership Industry Conference Trade Shows 295

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Data often drives news, so B2B PR requires expertise in interpreting it as well as creating it. We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. . They’re excellent writers.

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

APRIL 1, 2021

For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. The corporate presence is there, but through company executives and founders, not logos. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Onclusive

NOVEMBER 8, 2023

Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important. Your business is likely to go through several iterations of positioning and message adjustment as they grow.

Training 195

Training Media Training Reputation Crisis Communications 195

The Hoyt Organization

APRIL 23, 2024

In this guide, we’ll walk you through the key steps to executing an effective non-profit PR strategy. 7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. It stands for Paid, Earned, Shared, and Owned media.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. Use the next three tactics to help maintain a positive brand image and protect your brand: 1.Media Conversely, positive interactions with customers can further enhance your brand’s image.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

When creating a list of prospective podcasts for business executives, be on the lookout for two things – an audience that matches your demographic and a podcast theme that makes sense for the business. . Explain your client’s expertise, experience, and personality and share specific examples of the information they can provide.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . For example, when we saw reports that President Trump would sign an executive order to boost research and development for artificial intelligence (AI) in the U.S., — Media can have short memories.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Unfortunately, with overlapping areas of expertise and internal politics — not to mention those pesky scheduling conflicts — identifying the best spokesperson for each story or opportunity can be a challenge. With that in mind, here are some ways for PR pros and their clients build out an extended “bench” of company spokespeople.

Media 323

Media Interviews Financial Construction 323

Stern + Associates

AUGUST 23, 2022

Today, customers, clients and stakeholders are looking beyond brand positioning. With an ongoing need to cultivate trust and forge a stronger, lasting bond with customers, executives can leverage their expertise and values to reflect a different dimension of the company. What does your executive want to address?

Company 88

Company Communications Corporate Measurement 88

Stern + Associates

MAY 1, 2023

When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy. This is the essence of why executive communications are so important to any brand strategy today.

Strategy 93

Strategy Company Communications Insurance 93

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Media relationships, of course, are at the heart of PR plan execution. Something we practice here at Crenshaw is having a document for our clients with approved commentary on several topics where they have expertise. Quality and relevance will always get a positive response. . Always be building…media relationships .

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

MAY 24, 2022

B2B PR conveys expertise. For B2B brands, expertise counts. Thought leadership events, too, can support an expert positioning. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 170

B2B Brand Branding Education 170

Stern + Associates

FEBRUARY 16, 2023

Here are a few benefits of how email newsletters can elevate your executive visibility: Communicating Executives’ Insights and Achievements Email newsletters offer a platform for executives to directly share valuable information with their audience.

B2C 103

B2C Leadership B2B Education 103

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive. Where will the executive’s audience be?

Social Media 85

Social Media Strategy How To Media 85

PRSay

APRIL 12, 2024

Many also believe that corporations have the resources and expertise to solve major problems, the research finds. With no room for nuanced messages, taking extreme positions has become an effective strategy for many brands, the report finds. .” Since 2000, several factors have driven a dramatic increase in corporate activism.

Report 86

Report Corporate Employee Policies 86

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

While data privacy doesn’t always overlap with cybersecurity, often reporters who take a strong stance or position in a privacy story may ask to speak with a cyber expert about the potential consequences of a breach. Moreover, pay attention to the tone of data privacy stories. Use cybersecurity conferences and panels.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Yet there are the occasional briefings that for one reason or another may require extra preparation. Know when to jump in.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” ” Now, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily make the author a thought leader.

Leadership 398

Leadership B2B Community Viral 398

Onclusive

AUGUST 9, 2021

Messaging & Positioning. Your business is likely to go through several iterations of positioning and message adjustment as they grow. PR professionals are now responsible for training a growing number of executives. Executive Thought Leadership. Internal Communications. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

APRIL 13, 2021

A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. Here are some tips for PR professionals to plan and successfully execute a virtual panel for their executives. Schedule it during the work day.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

APRIL 2, 2019

And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. A C-level executive is the face of the company and often its brand. Here are some key tactics for PR pros to build executive visibility and thought leadership. See this post for tips on writing stellar executive bylines.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking opportunities are not just for the highest of the higher-ups and it’s a great opportunity to give people a voice.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JULY 22, 2020

Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. If inexperienced at public performance, an executive spokesperson should prepare and practice, and remember some fundamentals. No pressure!

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

In 2020, we look forward to building on that position, using our expertise to help other adtech players maximize their visibility. RON STEIN, ACCOUNT EXECUTIVE . Crenshaw’s company culture puts its employees in a position to form bonds with each other on a personal level. BINDI SAIKIA, SENIOR ACCOUNT EXECUTIVE.

Conference 156

Conference Employee Retail Trends 156

Burrelles Fresh Ideas

APRIL 16, 2024

In this (digital) ecosystem, influencers wield considerable power, leveraging their expertise, credibility, and networks to shape the opinions and purchasing decisions of their peers. By choosing influencers who align with your brand identity, you can amplify your message and solidify your brand position.

B2B 93

B2B Marketing Measurement Social Media 93

Stern + Associates

JANUARY 4, 2023

Companies often rely on a combination of public relations (PR) efforts to build their brand, share their expertise and reach their target audience. Consistently posting these placements validates your company’s expertise and continued thought leadership. Enhanced audience engagement. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Even with advance preparation, executives can fumble or leave opportunities on the table. Still, I’ve seen several executives arrive more than a few minutes late to a media sit-down. It simply takes that extra time commitment.

Interviews 251

Interviews Media Television Media Training 251

Onclusive

MARCH 19, 2019

Position Scope. We are seeking a highly motivated sales executive with a passion for data and SaaS who can translate the Onclusive value proposition into positive solutions to prospective buyers. Execute new business prospecting on a daily basis to ensure a consistently healthy pipeline. Responsibilities. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Position Scope. We are seeking a highly motivated sales executive with a passion for data and SaaS who can translate the Onclusive value proposition into positive solutions to prospective buyers. Execute new business prospecting on a daily basis to ensure a consistently healthy pipeline. Responsibilities. About Onclusive.

Software 150

Software Measurement Analytics Data 150