Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about. A good exercise to help set some realistic PR goals is to start at the end of the coming year and ask where leadership would like to be at that point. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. He explained that Ford had to cut costs so it could transition to electric vehicles. Give employees hope.

Employee 86

Employee Real Estate Video Internal 86

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. Make sure all of your ducks are in a row and express that all potential interview subjects are immediately available and you have photos and video ready to send. It’s no longer enough to simply do a TV interview or post a blog on your website.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. I may also consider an Off Script Q&A interview , but probably no more than a couple per year. The 2019 JOTW Communications Survey polled 223 communications and public relations (PR) professionals.

Survey 71

Survey Technology Corporate Financial 71

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Bianchi Biz Blog

JANUARY 10, 2022

Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. I started in high school and never stopped. My first non-school newspaper gig was at the China Daily in 2013. Finish this sentence: If I am not reporting, I am …. Golfing, when there isn’t snow on the ground.

Meeting 74

Meeting Report Automotive Media 74

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Bad Pitch Blog

MAY 23, 2007

The worst part is when I get one of these story ideas, and I think it was just part of a mass email, then I get two or three “follow-up” emails/phone calls asking whether I “liked” the idea or worse, “when should I set up the interview?” With one click of the send button, mass blast pitches can p**s off a good number of media.

Pitching 40

Pitching Construction Exercises Retail 40

Bianchi Biz Blog

AUGUST 7, 2023

Team USA notched the best written test score in their division and Team Japan – a six-time winner of the Grand Prix – needed a win in the practical exercise to squeak out first place overall. I close all my interviews with “is there a question you feel I didn’t ask or anything else we need to talk about?”

Journalism 79

Journalism Meeting Newspapers Automotive 79

PRSay

JUNE 11, 2021

Instead of saying “wearing a mask reduces transmission risk by x%” in a social media message, we might say “avoid sharing the same air as other people, especially indoors” because that’s easier for people to internalize. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157

Bianchi Biz Blog

MAY 22, 2023

Going to concerts and exercising when I can. I’ve started on Robert Caro’s series on Lyndon Johnson. I enjoy watching college football and basketball. I’m an NBA and MLB fan as well. I like cooking for my family and friends.

Automotive 75

Automotive Meeting Report Real Estate 75

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. Listen to the full interview with bonus content here.

Ethics 78

Ethics Corporate Leadership Groups 78

MaccaPR

SEPTEMBER 3, 2014

To give you insight into what makes for a successful, record-breaking PR event, we interviewed Jamie Antoniou, senior public relations manager for GUINNESS WORLD RECORDS North America. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. 2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Raf recently also got interviewed about this in the Wag The Dog Podcast. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. And you want media attention for it.

How To 60

How To Software System Employee 60