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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

Traditional media skills such as radio broadcasting and television production are still vital. The DoD continues to manage its own television and radio service, American Forces Network, to communicate with service members and their families — even as it also rolls out on-demand streaming of video and radio.

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Maxim Behar: Social media is the realm of free speech, which makes our world better

Maxim Behar

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. Theoretically, you can buy a newspaper or a television channel and influence it.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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Be on TV

PR for Anyone

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. So never let a published story or television segment get you down that it wasn’t you. The videos are short, easily digestible and give you lots of tips to be on TV and/or in print or radio/podcasts.

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The Implications of the Growth of Social News

Cision

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” Earned media is a PR tool for reaching additional audiences and building brand awareness.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. 7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020. Understand market tech trends.

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