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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . What information can you provide to keep the story going and position you as the real estate expert on the topic?

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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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Growing Your Email List

PR for Anyone

I’ve worked with thousands of real estate agents and I still see on most websites a box that says “Sign up for my newsletter” or “Join my list” or “Subscribe.” Not many people want a newsletter about a real estate agent. Your list is yours and those people are all warm leads. That is why you want to grow your email list.

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How to Make a Great LinkedIn Profile

PR for Anyone

Don’t list your title as, for example, “Top Producing Realtor.” This is prime real estate on LinkedIn. Remember, real estate is a referral business. Don’t use a picture with your kids (unless your branding is “The Family Realtor”). And don’t use a happy hour shot. LinkedIn is a professional business platform.

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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

For example, years ago, my children’s elementary school held a “cakewalk” fundraiser during its annual fall festival — until someone pointed out its racist origin to the organizers. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

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The Difference Between Viral and Buzz Marketing

Critical Mention

Before digital marketing techniques came about, word of mouth was the key to brand awareness. Through this phenomenon, viral and buzz marketing were born. The question becomes, how do marketers use each strategy, and is there a difference between the two? A more in-depth look at viral marketing. Ice Bucket Challenge.

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