Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Want to make the most of hosting industry events? Brainstorm and Plan.

Conference 120

Conference How To Infographics Leadership 120

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. They can also be used like flash polls after a news event. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

The Hoyt Organization

FEBRUARY 12, 2024

When creating your strategy, ensure your objectives for using LinkedIn showcase what truly matters to your organization – be it brand awareness, lead generation, or thought leadership. Imagine posts springing to life with images, videos, slide presentations, and infographics.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

ImPRessions - Crenshaw Communications

MAY 6, 2016

A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. I love including images, diagrams, infographics, or any other visual elements to a piece that will make it more valuable to the reader. for example, MMS is huge for marketers) I want news that matters.

Infographics 120

Infographics Technology Pitching Education 120

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys. Organize one.

Leadership 81

Leadership Survey Education Exercises 81

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. ACs often have a role in media list prep, client media monitoring and, event support.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals? This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

These work well if you have a captive audience like a panel discussion or speaking engagement where an audience can benefit by reading up on a speaker or company at the start of an event. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story.

Interviews 136

Interviews Pitching Infographics Print 136

Beyond PR

FEBRUARY 21, 2017

If there is a news event external to your company that is controlling the news cycle, take that into account – your brand story won’t travel as far. Infographics, for example, are great vehicles for sharing relevant statistics integrated with thought leadership and a storyline that’s crafted with your brand story in mind.

Brand 71

Brand Branding Media Infographics 71

Solo PR Pro

DECEMBER 5, 2017

Use stories for thought leadership soundbites. Stories are a great way to promote a time-limited offer or event. Use this feature to promote a launch, a limited offering, webinar or event. This infographic from Headway Capital provides a walkthrough of the why and how of using Instagram stories. Call to Action.

Instagram 40

Instagram B2C Infographics Leadership 40

PR Fuel

SEPTEMBER 23, 2021

Upcoming special event. Consider any recent events that have occurred in your area. Focus on someone who has a leadership position if you can. Focusing on someone who holds a leadership position will give your press release more credibility. Upcoming tour of your facilities. New executive you’re hiring.

Brand 95

Brand Branding How To SEO 95

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 74

Survey Trends Communications Storytelling 74

Waxing UnLyrical

JANUARY 16, 2015

Here’s the quick Storify I did right after the event, the full transcript of #measurePR on Jan. Event info here ; save the date, Feb. Marketwired released a fun infographic on the 2015 PR Wish List. Around the Web Events Shonali Burke colorcomm prsa webinar thought leadership panel wwpr'

Web 40

Web Leadership eBook Infographics 40

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? Step 1: Gain Buy-In of Senior Leadership. Source: Content Marketing Institute ).

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. On average, B2B organizations employ 13 tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

APRIL 19, 2016

Events: Social media opens up a number of different options when it comes to events. Your event promotions have the potential to reach an almost limitless audience. In addition, people who cannot physically attend an event are able to follow along via Twitter and other channels using event hashtags.

Social Media 40

Social Media Marketing Media Nonprofit 40

Sword and the Script

DECEMBER 18, 2018

With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also >>>Also see: Is Media Relations Getting Harder?

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Sword and the Script

DECEMBER 13, 2016

That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value that can be gleaned from webinars. It’s far too easy for online trolls to hijack these hashtags and give you an unexpected problem during the event. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

AUGUST 23, 2016

It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. Infographics for instance, work very well for illustrating statistics and other technical content. Lastly, as Dr.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

It is especially interesting to note that the event took place in Frankfurt, Germany, because the insights presented were universal to all those who access the internet. Infographics for instance, work very well for illustrating statistics and other technical content. Lastly, as Dr.

Video 60

Video Financial Infographics Web 60

PRSay

JUNE 11, 2021

Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 157

Publicity Social Media Report Fashion 157

Solo PR Pro

JUNE 9, 2015

Current Affairs and Events. If people are paying attention to a news event, it has PR implications Take a look at what’s happening and offer some PR insight. Let the world see your thought leadership. Can a recent event in your personal life be extrapolated into a meaningful PR moment? Infographics.

Blogging 40

Blogging Guidelines eBook Viral 40

Beyond PR

MAY 3, 2016

Tease out an embedded infographic by cropping it down to a single visualized statistic. For live events you can include a photo of the venue, city or even regional icons. Photos from the previous year’s event provide a preview into what is likely to occur this year. Give your audience an extra push with a direct call-to-action.

How To 40

How To Infographics Video Instagram 40

Waxing UnLyrical

APRIL 19, 2018

You can organize conversations, invite certain people to certain channels (like a channel for volunteers, one for the board, one for everyone working on a certain event) and even search conversations. Piktochart : PIktochart is an online infographics tool. Slack : Slack is a texting platform for teams. year for the premium version.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. But modern media organisations operate on low overheads and slim margins, typically supported by other revenue streams such as awards and events. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. GR8 thought leadership insights from Jeff Sheehan Be Engaged!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 25, 2017

That’s good news if you’ve survived the annual year-end “hey, marketing, give us a chunk of your budget back and let go of some people” event. Although just 12% of marketers are planning to hire this year, most are at least not planning to make additional cuts. Here’s the kicker: for those looking to hire, the talent market is tightening.

Marketing 72

Marketing Employee Survey Social Media 72

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. media landscape, leadership skills etc.

Pitching 28

Pitching Analysis Local Case Study 28