PR in High Definition

JANUARY 16, 2019

For some this realisation is old news, but recently I’ve become increasingly aware of just how much social media content I consume isn’t actually from my friends and family. Like many others, I’m also guilty of occasionally comparing myself or my life to those I see on social media. The ethics of influencer PR.

Instagram 67

Instagram Ethics YouTube Social Media 67

5W PR

AUGUST 28, 2023

Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters. Beauty influencers, often makeup artists, skincare enthusiasts, or beauty enthusiasts themselves, have built substantial followings on platforms like Instagram, YouTube, and TikTok.

Industry 78

Industry Marketing Storytelling Consumer 78

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. The rise (and fall) of the YouTube star. Celebrity YouTuber, Logan Paul, sparked outrage this year after posting a disrespectful video.

YouTube 48

YouTube Ethics Crisis Industry 48

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. What’s that saying?

Ethics 81

Ethics Data Crisis Apparel 81

Cision

NOVEMBER 12, 2015

According to research by Demand Metric and Ascend2, 81 percent of businesses prefer to host their videos on their websites, however, the most popular and effective videos are also uploaded to YouTube. Zendesk and Pegasystems have impressive YouTube channels worth exploring. Measure ROI. You can find him on Twitter @vivekrpatel.

Video 120

Video Strategy Marketing YouTube 120

NewsWhip

MARCH 11, 2022

A community idea to book Airbnb stays as another method of aiding Ukrainian residents during the invasion has spread across social media and resulted in more than 61,000 nights booked, amounting to a value of nearly $2 million. Mar 7th: Booking Airbnb’s to support Ukraine. How does one measure trust?

Government 78

Government Ethics YouTube Measurement 78

Cision

NOVEMBER 6, 2015

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Stern + Associates

MARCH 15, 2023

In “ Ifs, Ands and Bots ,” recently published in The Security Times, Zittrain advises organizations, especially those hosting social media platforms, to be hyper-aware of the potential impacts of large language models and to establish full-disclosure practices of which texts (and personalities) are AI-generated versus actual people.

Technology 96

Technology Ethics Tools Creativity 96

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube.

Brand 40

Brand Branding Local Instagram 40

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. Connecting time-lines to topics the CIPR already covers, is important.

Strategy 83

Strategy Ethics Facebook Twitter 83

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak.

Employee 70

Employee Crisis Corporate Social Media 70

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. There’s an interesting but dated video that circulates YouTube called “Edward Bernays on Propaganda and Public Relations.” 1) The risks of disinformation in business.

Film 87

Film Ethics Employee Data 87

Sword and the Script

JUNE 6, 2020

That means riding the wave of memes and random topics that sustain social-media chatter, posting in the same formats as everyone else, often acting more like a friend than a company – even in times of tragedy.” How about now? Should brands show up and engage people about this issue? “…it Hsu paraphrases Ms. Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Cision

SEPTEMBER 10, 2015

In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media.

Trends 120

Trends Mobile Web System 120

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I teach it twice a year. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107

Communications Conversations

JANUARY 25, 2022

I’ll admit it: I’m struggling as a social media marketer right now. No, I’m talking about the emotional and ethical component of being a social media marketer in 2022. By day, I help companies optimize their social media marketing. And it requires me to be on social media A LOT.

Social Media 108

Social Media Marketing Media Ethics 108

MaccaPR

JULY 2, 2014

Source: Social Fresh ) Tweet This. after Google, Facebook, YouTube, Yahoo and Amazon? based agency Bell Pottinger was caught editing Wikipedia articles on behalf of its clients, prompting Wikipedia founder Jimmy Wales to publicly say the agency suffered from " ethical blindness.". Wikipedia is just plain popular. Tweet This.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. The process starts by detecting news stories and social media posts as soon as they appear. Predictive media intelligence will also bring challenges.

Media 88

Media Data Reddit Crisis 88

Buzzstream

MAY 30, 2018

Your brand goes against their ethics. It allows to filter the influencers based on other social media platforms like Instagram and YouTube. If you aren’t reaching out to the right people, there’s an infinitesimally small chance of them responding to your email. You don’t align with their brand.

Pitching 105

Pitching Ethics YouTube Travel 105

PR Conversations

JANUARY 29, 2016

These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Norton's Notes

FEBRUARY 15, 2018

My little boy Jacob (who is football crazy) idolises him, which is good as John has a great work ethic, and needs to do a hell of a lot of training. I am hoping my boy picks that work ethic up himself and learns to train as hard as John does. John asked me if we ( Prohibition ) would help him raise awareness of his next idea.

Training 28

Training Ethics YouTube Video 28

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

MAY 14, 2019

I’ve long found that putting a little paid social spend behind earned media after it’s run its organic shelf life is a smart way for PR to punch above its weight class. There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher.

Case Study 119

Case Study Software Data Web 119

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Flatiron Communications

MAY 20, 2015

A9) YouTube. Q10) Please rank these digital/mobile media properties in order of unique visitors per month: (1-5). Q19) Is it now ethically acceptable to pay an influential blogger or someone with a large social media following to produce branded content on behalf of a client? Marissa Mayer __. Mark Thompson _.

Journalism 28

Journalism Radio Report Advertising 28

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. And the worst part? Where does that obligation begin and end?

Google 225

Google Facebook Wikipedia Engineering 225

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. Constant ads.

YouTube 112

YouTube Instagram Ethics Film 112

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. The survey shows, most respondents say the media is objective “often” (41%) and “sometimes” (37%); few chose absolute answers (i.e. Social media platforms. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. always or “never”).

Survey 124

Survey Measurement Public Affairs Storytelling 124

5W PR

JUNE 6, 2022

Companies can improve their overall PR campaigns by utilizing social media strategies, content strategies, marketing strategies, and plenty of other elements that can help them make their personal last messages reach their target audiences at the right time.

Trends 88

Trends Data SEO Consumer 88