OnePitch
NOVEMBER 2, 2022
On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking to pitch stories around diversity and inclusion?
Landis PR
APRIL 12, 2021
The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.
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Bianchi Biz Blog
JANUARY 10, 2022
I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Contact me anytime: knagl@crain.com.
ImPRessions - Crenshaw Communications
AUGUST 15, 2018
If 70% of the attendees are from SMBs and startups, then it may not make sense for your enterprise-level executive to participate. Stay in touch, ask questions, and even take them out for coffee if local. Pay-to-play or earned speaking engagement? Bring a panel or a partner. Set your sights high — but not too high.
Bianchi Biz Blog
OCTOBER 24, 2022
For our enterprise and feature stories, we always aim to incorporate the human element as well. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you? Stick to the keep-it-simple principle.
OnePitch
NOVEMBER 17, 2022
What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.
Sword and the Script
OCTOBER 29, 2019
Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.
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