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Pitches That Placed: How to Pitch Sources to Black Enterprise

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking to pitch stories around diversity and inclusion?

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Meet the Media – Dan Rosenheim

Landis PR

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98
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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. For our enterprise and feature stories, we always aim to incorporate the human element as well. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community.

Meeting 60
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Holiday PR: Too Late to Catch the Polar Express?

Barokas

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in.

Survey 60
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The Urgency for Marketing to Change. Now

PR 20/20

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers).

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Behind the Headlines With Jody Fisher

Cision

If you find the compelling human story in what you’re pitching, you’ll be successful. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. What are the main components of a successful PR strategy?

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The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version

Katie Paine's Measurement Blog

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. If you need local press, however, your choices are more limited. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses.