Enterprise Local Media Relations Pitching 
Landis PR
APRIL 12, 2021
The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.
Bianchi Biz Blog
JANUARY 10, 2022
I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Contact me anytime: knagl@crain.com.
Sword and the Script
OCTOBER 29, 2019
Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.
Bianchi Biz Blog
OCTOBER 24, 2022
For our enterprise and feature stories, we always aim to incorporate the human element as well. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you? Stick to the keep-it-simple principle.
Bianchi Biz Blog
MAY 22, 2023
So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Pitch news instead of promotional material. It’s a new ground for me. I like exclusives.
Sword and the Script
DECEMBER 20, 2022
b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Local news and indy journalism more trusted. “I PR finds owned media programs complement media relations efforts.
Communications Conversations
AUGUST 31, 2018
Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?
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