Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you? I see more value from pitches that get straight to the point, show me a problem, and then show me a solution.

Meeting 106

Meeting Media Travel Journalism 106

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

MARCH 3, 2020

As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.

Software 78

Software Banking Resources Government 78

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60

Ishmael's Corner

OCTOBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. Create a pitch that aligns.more. The post Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Talk about a mismatch in supply and demand.

Storytelling 114

Storytelling Pitching Communications Company 114

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Deirdre Breakenridge

APRIL 15, 2019

When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals. Second, get data.

Media 268

Media Data Google Report 268

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image.

Video 62

Video Strategy SEO Engineering 62

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Mark LaPedus (executive editor at Semiconductor Engineering ).

Storytelling 60

Storytelling Interviews Software Industry 60

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Ishmael's Corner

MARCH 1, 2015

I continue to believe that PR underutilizes the anecdote as a storytelling technique , and this is why the Cross Pen example stood out. Reverse-engineering the story, all cues point to Cross pitching the anecdote as an exclusive. What’s going on here? This is a case where the needs of journalism and PR converge as one.

Storytelling 60

Storytelling Transportation Journalism Exercises 60

PRSay

OCTOBER 31, 2019

She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. The producer was immediately excited and said, “I wouldn’t even read the rest of the pitch, I would just scroll down to the bottom to get the cell number.”.

Pitching 139

Pitching Video Engineering Web 139

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). You can’t argue with the data. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. So, what does this have to do with you? You need one-stop-shop content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. .

Social Media 75

Social Media Marketing Media Instagram 75

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out. Enter multitasking!

LinkedIn 100

LinkedIn Brand Branding SEO 100

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. We first met when Maja was features editor at PRWeek in the late nineties.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Mark LaPedus (executive editor at Semiconductor Engineering ).

Interviews 60

Interviews Storytelling Software Engineering 60

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. The advertising pitch today has transition to a talk about storytelling. Profitability and PR Pricing Evolution.

Survey 60

Survey System Trends Small Business 60

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. We first met when Maja was features editor at PRWeek in the late nineties.

Interviews 60

Interviews Agency Industry Measurement 60

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. You need to really establish the set of facts rooted in research engineering and science, which infrastructure is, you need to use that to your advantage.

Data 78

Data Media Analytics Energy 78

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Audiences know the difference.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Many platforms are already leveraging machine learning in a meaningful way, and our own work with hyper-personalization and advanced recommendation engines (think Amazon suggesting similar products when you shop) has exploded.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Also see PR and Storytelling; Off Script No. 2) Microtargeting augmented by social surround sound. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Lastly, the effect of Google on any search engine ranking (with its continual algo tweaks) will keep marketers guessing as to the effectiveness of content and SEO strategy. You can find all posts that reference Muck Rack here.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Contently - Strategy

JULY 31, 2019

Ideation just means pitching or brainstorming. Search engine optimization (SEO) is the practice of formatting online content according to parameters set by Google’s algorithm, in order to make that content appear higher on a search engine results page (SERP). ” Ideation.

Content Marketing 111

Content Marketing Marketing Media SEO 111