Bianchi Biz Blog

MARCH 11, 2024

There’s such a thrill running around an event trying to find strangers to talk to, engineers to question, racers to engage with – nothing beats it. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. How long have you been in journalism and how did you get started?

Automotive 92

Automotive Meeting Report Journalism 92

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 73

Meeting Automotive Engineering Journalism 73

Landis PR

MARCH 4, 2024

Go for a bylined article in a trade publication or research journal. Having more search results increases your SEO (search engine optimization). Then go ahead and get into a funny social media exchange with your competitors ( see an example here ). Is your brand serious and scholarly? Where you are communicates who you are.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Ishmael's Corner

MAY 1, 2017

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth.

Engineering 60

Engineering Corporate Storytelling Communications 60

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JUNE 24, 2021

You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics.

B2B 278

B2B Leadership Survey Data 278

Bianchi Biz Blog

OCTOBER 4, 2021

A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award.

Automotive 76

Automotive Meeting Engineering Media 76

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. Aman, a design engineer, is a proud Indian immigrant who fills my life with masala (spice) and fun.

Meeting 105

Meeting Media Travel Journalism 105

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Traditional journalism’s inherent benefits should always be considered when engaging in a content marketing tactic.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Contently - Strategy

JANUARY 25, 2023

Basic search engine optimization (SEO) principles still apply to voice searches. Use SEO tools like Semrush to identify target keywords with a featured snippet and create content specifically to rank for that snippet, answering burning questions and satisfying search engines alike. Write content that answers questions.

SEO 128

SEO How To Mobile Engineering 128

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Automotive 82

Automotive Engineering System Media 82

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

JUNE 7, 2021

How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. . If the news is big, give me time to interview an executive or engineer. . I’ve been a journalist for 15 years. I got my start at TMZ of all places. Any pet peeves with PR people?

Automotive 97

Automotive Meeting Media Journalism 97

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. I did some freelancing and eventually started at AN!

Automotive 85

Automotive Report Meeting Radio 85

Landis PR

SEPTEMBER 5, 2022

Social media also increases brand awareness, leading to more website traffic and a higher search engine ranking, enabling your customers to find you more easily. Social media is evolving quickly, and your business needs to also , North Bay Business Journal. It’s a great recruiting tool.

Social Media 98

Social Media Media LinkedIn Engineering 98

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

PRSay

FEBRUARY 21, 2023

After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. He trusted me to tell his story. And now, that part of his story is gone.” I like telling a good story,” he said.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. How long have you been in journalism and how did you get started?

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone.

Meeting 65

Meeting Automotive Engineering Media 65

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Employee Advocacy. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

Critical Mention

DECEMBER 17, 2019

YouTube is the second most popular search engine in the world (Search Engine Journal). The platform’s growing popularity makes it a logical target for brands looking to increase earned media coverage and build an owned media library: Over 90% of 18-44-year-old American internet users watch videos on YouTube (Statista).

YouTube 91

YouTube Radio Analytics Television 91

Sword and the Script

SEPTEMBER 14, 2022

The Pew Research article refers to this as a decline in “bothsidesism” in journalism, which sounds to me like a euphemism coined in PR circles. The algorithms are engineered to feed us more of the stuff we click on, which given our nature, is the stuff we already believe. Responsibility to stay informed about technology.

Survey 98

Survey Communications Media Engineering 98

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. Google Trends & Google Analytics: Services provided by Google where website owners access analytics and data that help identify popular search results and trends on the world’s top search engine.

SEO 80

SEO Strategy Engineering Mobile 80

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Where does that obligation begin and end?

Google 225

Google Facebook Wikipedia Engineering 225

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. Can't attend live?

SEO 79

SEO Engineering Corporate Web 79

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs.

Meeting 87

Meeting Media Chemicals Radio 87

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. How long have you been in journalism and how did you get started? I’m also really into music and got my start in journalism as a music journalist, something I did as a sideline for 25 years.

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JANUARY 9, 2023

Where the (blank) is the end user, next engineering team up the line, or the industry in general. Engineering is the art of overcoming challenges. How long have you been in journalism and how did you get started? Machine learning software Monolith cuts development time for BMW’s test engineers. It has been a minute.

Automotive 74

Automotive Groups Meeting Technology 74

Shift Communications

JULY 10, 2017

This is also where coverage in trade publications may be more impactful than business press (generic publications like the Wall Street Journal or New York Times); if an executive faces a particular problem, they’re more likely to be thinking of possible solutions in a trade publication than in general business press.

Publicity 132

Publicity How To Retail Engineering 132

PR Fuel

JULY 28, 2021

Try focusing on website traffic, social media mentions, and search engine results. Some press release services will offer data that you can watch, but you can also have your team check search engines and social media manually. Check Search Engines. To find out if this has happened, you’ll need to use search engines.

How To 105

How To Engineering Google Web 105

Remote PR Jobs

SEPTEMBER 25, 2023

The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism. The Kicker tackles relevant issues (recent topics include industry layoffs and who will pay for journalism) and isn’t afraid to demand more of the industry. New episodes are available every Wednesday.

Pitching 100

Pitching Interviews Trends Journalism 100

Stern + Associates

FEBRUARY 1, 2024

Co-founder and board director of Zyrobotics, she is the Dean of the College of Engineering at The Ohio State University and bestselling author of “Sex, Race and Robots” (2020). Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. Courtney D. Cogburn, Ph.D. Renee Richardson Gosline, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

Bianchi Biz Blog

DECEMBER 6, 2021

Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Philip Nussel, Web Editor at Automotive News. John, Transportation Reporter at Business Insider.

Meeting 83

Meeting Automotive Media Transportation 83