Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Visual Content Impacts Your Performance. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Bad Pitch Blog

APRIL 19, 2012

News Industry: All of the above has come to pass as good people are being put out on the street as journalism''s business model was never truly adapted for online consumption. Resources are such that content from brands and consumers as well as new publishing technologies are being tapped by the fourth estate to deliver their product.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

The Proactive Report

FEBRUARY 27, 2021

Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. This is because the search engine never compromises on the one that has the problem of plagiarism.

Engineering 130

Engineering Reputation Data Advertising 130

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. With traditional media relations efforts, you’re lucky to get a link back to your company website’s home page.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Land. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Critical Mention

DECEMBER 17, 2019

YouTube is the second most popular search engine in the world (Search Engine Journal). YouTube Users watch 180+ million hours of content on TV screens each day (Tubefilter). YouTube has almost 2 billion monthly active logged-in users (YouTube for Press).

YouTube 91

YouTube Radio Analytics Television 91

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. URLS are most effective when they are clear, brief and related to the on-page content.

SEO 80

SEO Strategy Engineering Mobile 80

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed?

Writing 120

Writing Engineering Journalism Analytics 120

Buzzstream

JANUARY 22, 2024

For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank. So, here are a few ways to identify quality, long-lasting guest posting opportunities. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO.

Analysis 90

Analysis SEO Guidelines Google 90

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. In this keynote, see how you can make sense of the numbers to escape content chaos and master the content lifecycle. How ContentlyOne Is Solving Content Chaos.

Enterprise 91

Enterprise Content Marketing B2C Data 91

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. PR should be taking a close look at the content that’s trending.

Survey 103

Survey Report Media B2B 103

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR?

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

APRIL 10, 2018

Similarly, I read the Wall Street Journal, and there are plenty of people that do not. They grew in marketing prominence with the advent of the web and the online news release. For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic.

Engineering 72

Engineering Content Marketing Analysis B2B 72

Sword and the Script

DECEMBER 30, 2017

2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. Content marketing is similar.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Flack's Revenge

MARCH 12, 2015

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation. Houston, we Have a Bigger Problem.

B2B 120

B2B Trade Shows Enterprise Banking 120

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Cision

APRIL 29, 2016

So, double up on your content marketing efforts. A recent study by USC Viterbi School of Engineering observed the email behavior of over 2 million users who exchanged 16 billion emails over the course of several months. Essentially, it states that people develop a preference for things the more they are exposed to it.

Publicity 120

Publicity Mobile Ethics Social Media 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. From Netflix, natch.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

MAY 23, 2017

c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. In a nutshell, it’s Ahrefs estimate of how well a site will rank in search engines like Google. 4) Content ideation and generation.

SEO 65

SEO Tools Engineering Web 65

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Are there any modifications you can make to better fit what readers are searching for on Google and other search engines?

Blogging 69

Blogging Strategy How To Writing 69

Flatiron Communications

JANUARY 30, 2023

Another meme filling my news streams involved OpenAI and its uncanny, AI-driven content creation tool ChatGPT. However, I’d caution against using unedited, AI-created content as the final product for content marketing and journalist engagement. The post Is ChatGPT PR-Tested?

Financial 36

Financial Government Community Energy 36

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. We will see more of Snapchats, ChatGPT, et al.

Writing 198

Writing Communications Marketing B2B 198

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Then, look for similar roles.

Blogging 62

Blogging Google SEO Writing 62

Waxing UnLyrical

APRIL 15, 2015

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Assumption 1: Create content. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism.

Community 40

Community Travel Pinterest Mobile 40

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Are there any modifications you can make to better fit what readers are searching for on Google and other search engines?

Blogging 40

Blogging Strategy How To Writing 40

Cision

JULY 13, 2015

Search engines, social networks and CRM tools allow you to know a lot about a person professionally and personally before you ever enter into a conversation. We have to move beyond simple sales and marketing and realize that relationships are the new currency and return on relationship will enhance all your personal and business efforts.”

Writing 120

Writing Social Media Community Course 120

Sword and the Script

FEBRUARY 9, 2016

Top search results for a similar query, in the form of a question, “ can a frog really freeze and come back to life ,” include credible-looking sites such as Science Line , Live Science and the Journal News – a Cox Media-owned publication serving Butler County, Ohio. The Frozen Frog Lesson of Content Marketing.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60

Remote PR Jobs

SEPTEMBER 25, 2023

Copyblogger FM Copyblogger FM is a weekly broadcast hosted by Sonia Simone that analyzes the week’s biggest changes and industry trends in the world of content marketing, copywriting, email marketing and more. The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism.

Pitching 100

Pitching Interviews Trends Journalism 100