Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. Suppose we looked at a very common data source: search engine data. Example: Matching Search Intent to PR.

Analytics 132

Analytics Data-Driven PR Data Software 132

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. I’ve also had PR folks look at our editorial calendars and ask to be a part of every topic every month.

Meeting 69

Meeting Media B2B Transportation 69

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 129

How To Content Marketing Engineering Advertising 129

PR Fuel

NOVEMBER 2, 2021

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. By International Standards.

Writing 52

Writing System Automotive SEO 52

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). International license ). red) – A search engine for free-to-use images. Every Stock Photo – An image search engine. Free Images (.cc)

Engineering 120

Engineering Creativity Google Community 120

PR 20/20

JUNE 27, 2017

You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Look for internal linking opportunities between all of these topics. The more search engines can understand how your content fits together, the better your rankings. Don’t be afraid to recycle some of your old content.

SEO 60

SEO Engineering Blogging Infographics 60

Beyond PR

APRIL 13, 2018

While it’s free, it should be known that Google is an internet search engine. PR and comms professionals need to be able to visualize their success to higher level executives, as well as internal stakeholders. For example, can you track infographic downloads and views via Google Alerts alone? Google Alerts is a typical example.

Media 73

Media Google Measurement Print 73

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

ISEBOX

APRIL 27, 2016

Read the results for yourself in this handy infographic – but suffice to say, having a newsroom for your company has never been more important in a crowded content world. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics! Leading internal communications.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. However, search engines have become much more sophisticated and now focus on the quality of links rather than just the quantity. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 133

Examples Software Pitching Tools 133

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

Beyond PR

MAY 30, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Search engines and various other platforms are now using artificial intelligence (AI) to understand customer preferences and interests.

How To 40

How To Engineering Content Marketing Advertising 40

PR 20/20

JULY 31, 2018

Q: How did you communicate the new digital direction internally? We needed buy in from engineering, product management and customer service. Highly scientific, technical products need to be presented in a digestible way—like through an infographic or a short video. It will take time to get the engine running.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Ranking organically at the top of search engine result pages (SERPs) is no easy task.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Ranking organically at the top of search engine result pages (SERPs) is no easy task.

Marketing 40

Marketing Mobile Engineering Technology 40

PR Fuel

OCTOBER 16, 2018

Various services offer access to continually updated media databases, and if you’re looking for a cheaper alternative, interns will surely love updating a press list by hand. Hire Interns. And a good intern can eventually turn into a good employee. If I’m still on a press list, how accurate is the rest of that list?

Web 40

Web Pitching Local Report 40

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted.

How To 40

How To Infographics Video Instagram 40

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. However, search engines have become much more sophisticated and now focus on the quality of links rather than just the quantity. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. However, search engines have become much more sophisticated and now focus on the quality of links rather than just the quantity. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. In those cases, you’ll need to rely on help.

How To 60

How To Software System Employee 60

Contently - Strategy

JANUARY 29, 2019

While many content marketers fall victim to keyword stuffing, we prefer to only use target keywords when they’re relevant—search engine “spiders” like to rank sites with content that sees consistent engagement. This verifies keyword relevancy. It’s not enough to create great content—it has to be seen.

Brand 111

Brand Branding How To SEO 111

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Visual assets like infographics are more expensive.) Using too many tools. Per SiriusDecisions, more than 60 percent of content goes unused.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. I push back. It’s not [just] the CMO.

Strategy 112

Strategy How To Content Marketing Analysis 112

The Proactive Report

JUNE 15, 2016

Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. Communicate campaign plans and results to internal and external audiences and secure executive, regional and cross-functional support.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. ” Golis believes Vox’s editorial viewpoint reflects its internal culture. ” The post-Vox explainer.

Media 111

Media Journalism Content Marketing Education 111