Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. For example: Yellowpages has contact information and sometimes individual employees. Better Business Bureau has contact information for many local businesses. If you aren’t a robot, it will display the email address!

How To 83

How To LinkedIn Tools Google 83

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

MAY 3, 2017

One of the major gaps I’ve seen lately relates to human resources, of all things. Whether it’s employee relations issues that surface on social media or talent acquisition social strategies, there is a clear disconnect between the teams that typically work on social media (in marketing or communications) and HR.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. Each should use social media to support whatever its objectives are for supporting the organisation.

Social Media 68

Social Media Media Customer Service Corporate 68

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. Typically agencies or in-house teams will buy in design or production expertise until they have sufficient demand for a full time resource. #3 The development of content in images and video rather than words requires an investment in skills.

Publicity 79

Publicity Community Pinterest Reputation 79

PR Fuel

OCTOBER 16, 2018

Are you a member of your local Chamber of Commerce? Recently, however, I’ve found myself on LinkedIn.com — one of many professional networking services — reconnecting with old business contacts, as well as old high school classmates who have moved onto jobs in my industry. Collaborate With Your Customers. Let the media know.

Web 40

Web Pitching Local Report 40

Stephen Waddington

NOVEMBER 19, 2017

Wikipedia continues to grow as a global knowledge resource. Unfortunately the same isn’t true for local media. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164