The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Stephen Waddington

FEBRUARY 21, 2022

While half their employees stayed at their posts in the labs and manufacturing, the other half joined the millions working from home. A celebrity engagement programme by agency Ready 10 led to more than 13,000 spaces being listed on JustPark for free. Free parking was offered at 450 hospitals, with 2,600 staff booking a space.

Publicity 131

Publicity Case Study Local Public Affairs 131

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 88

Employee Internal International Training 88

Remote PR Jobs

SEPTEMBER 25, 2023

With the market growing, some companies choose to use freelancers instead of agencies because of cheaper costs. For example, if a small nonprofit organization needs help implementing a new initiative in the local community, it would make sense to hire a freelancer due to a small budget.

Nonprofit 100

Nonprofit Writing Local Training 100

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. So for an employee, the nice thing to do is say, oh, the press release is good enough. A lot of us are people pleasers.

Ethics 105

Ethics Data Training Agency 105

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

Deirdre Breakenridge

AUGUST 26, 2014

If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients. If so, the agency route might be the best for you. Many local chapters have working groups for new and young professionals. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

PR in High Definition

MARCH 24, 2020

You’re better to establish the company in two key countries, than spread resources too thin and have a fleeting presence in four switch on, switch off countries. In many cases, the expectation is that content simply needs translating into local languages and can be pushed out. Another common faux pas is bundling results.

Local 48

Local Case Study Agency Resources 48

PRSay

MAY 26, 2020

For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients. Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back.

Communications 191

Communications Crisis System Healthcare 191

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. We are fortunate to have a CEO that believes in marketing and communications.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Ethical Voices

JANUARY 23, 2023

It was also our recommendation that the PRSA Board of Directors retain the right to bar from membership or expel from the Society any individual who has been or is in sanctioned by a government agency or convicted in a court of law of action that fails to comply with the code. Also, influencer content can be a particular concern.

Ethics 76

Ethics Publicity Education Reputation 76

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Arik, thanks for the chance to reflect on my career and give some tips!

Publicity 174

Publicity Leadership Corporate Agency 174

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Is there one? Campaign Launches.

Crisis 92

Crisis Marketing Healthcare Resources 92

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. A business that finds tangible ways to improve its community may have more resources than just one individual to make an impact. The post How to Connect With Consumers Offline appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Consumer 60

Consumer How To Advertising Advertising 60

Barokas

MAY 8, 2017

While we have already made steps in this direction, with providing media relations to pro bono accounts and volunteering in our local communities, we wanted to make this value a permanent part of Barokas PR’s identity. While there are many business reasons to create a CSR program – increased employee engagement, good optics, etc.,

Corporate 60

Corporate Employee Community Banking 60

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

PR in High Definition

JUNE 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. When you make the jump abroad, you have to be able to give stakeholders — prospects, customers, partners and employees — the support and the assets they need to succeed and get things off the ground. Global expansion. Be authentic.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. When you make the jump abroad, you have to be able to give stakeholders — prospects, customers, partners and employees — the support and the assets they need to succeed and get things off the ground. Global expansion. Be authentic.

Internal 48

Internal International Company Local 48

PRSay

JULY 27, 2016

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. Here are a few ideas: Promote your local PRSA Chapter’s New Professionals Week event to employees.

How To 60

How To Local Training Resources 60

Shift Communications

OCTOBER 28, 2014

Local Business Prospects and Networking Opportunities. Overall, this is a quick and easy way to discover local connections that may be worth conversing with – whether they’re good recruiting leads or a new business prospect. This next example is a great intelligence resource, and it’s so simple it’s often overlooked.

LinkedIn 84

LinkedIn eBook Mobile Local 84

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

SEPTEMBER 22, 2016

Human Resources-Public Relations (HR-PR) is something I rarely walk away from a meeting with a prospect or new SHIFT partner without bringing up. Unfortunately for many businesses, employees with negative experiences tend to be much more motivated to leave reviews than ones with positive ones. Sarah Borup. Account Director.

Real Estate 60

Real Estate Employee Technology Resources 60

Communications Conversations

SEPTEMBER 1, 2016

Allison Kent-Smith, founder of Smith & Beta, a talent development firm, had an interesting quote in a post this week: “Agencies continue to invest in acquiring talent versus developing talent. I don’t work for an agency. But, I have a hunch most organizations and agencies aren’t doing an optimal job in this area.

Company 60

Company Case Study Internal International 60

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. About Tony Cuthbertson Tony is the co-founder of digital engagement agency, IMP Media. In most cases they don’t. The stories go undiscovered.

Storytelling 60

Storytelling Local Community Case Study 60

Communications Conversations

JANUARY 12, 2021

He was a relatively new employee at the time, and I didn’t have a chance to connect with him. You might recognize the name–Kelsey used to be a media personality with FOX-9 locally. Moving into the agency world after years on the corporate side at Target and Abbott certainly qualifies. Time to change that!

Banking 78

Banking Sports Meeting Insurance 78

Shift Communications

MARCH 27, 2015

Dianne Hessen, CEO of StartUp Institute, discussed how moving from 50 to 350 employees is a significant challenge locally and how it impacted the growth of her former company Communispace. Source: 2015 MassTLC State of Technology Report, pg 9. Source: 2015 MassTLC State of Technology Report, pg 9.

Technology 60

Technology Local Transportation Leadership 60

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Solo PR Pro

JANUARY 14, 2020

My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do.

Insurance 110

Insurance Insurance Banking Groups 110

PRSay

AUGUST 10, 2016

I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. However, it can also be a niche that’s hard to break out of. How can the industry be more inclusive of Hispanics? . Mario Sánchez. Years in PR: 10. Biggest misconception?

Leadership 60

Leadership Groups Employee Industry 60

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Make it easy for shareholders to engage and choose to do business that connects on a deeper level.

Marketing 52

Marketing Storytelling Technology Community 52

Ethical Voices

MARCH 14, 2022

I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. agency Hal Riney & Partners.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Communications Conversations

APRIL 13, 2017

The team is full of experts that act as an internal agency to our staff clients. I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. Tell us a little about your role as associate director-digital strategy and innovation with the American Academy of Neurology.

Case Study 113

Case Study Study Analytics Meeting 113

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. Because it’s the biggest one in NZ, and while there’s stuff that could be better, overall it does things pretty well given its available resources. When people “get it” about PR. What do you regard as the lowest depth of misery in PR?

Real Estate 71

Real Estate Local Government Internal 71

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

APRIL 5, 2016

You can navigate what seems like an endless myriad of rules, regulations and legislative amendments with the right knowledge, resources and professional counsel. Remember to account for federal self-employment, Medicare, state (where applicable) and local taxes. When it comes to taxes, knowledge is power. Common questions.

How To 40

How To Small Business Banking Resources 40