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Here’s Where Communicators are Hoping to Invest More Resources

PR News

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued.

Resources 297
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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Brand 323
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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. Communication is a function of leadership. One on hand, this sounds like a good idea.

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Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most?

Strategy 418
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In This Competitive Job Market, Your Company Needs an Integrated Employee Value Proposition

Stern + Associates

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 111
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Developing stakeholder trust Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Generating brand awareness. Developing stakeholder trust.

Marketing 195