Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Another effective strategy is localizing your content. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. After the first year of COVID we reorganized communications and marketing at ZF.

Local 94

Local Internal International Crisis 94

Stern + Associates

AUGUST 11, 2023

To find success in such highly competitive markets as those we see today, businesses must establish, carry out, and surveil different forms of public relations strategies. Customers, investors, suppliers, employees, and even the community can be stakeholders. There are many ways to build community relations.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Plus, in today’s employment market, B2B companies are always fighting for tech talent.

B2B 334

B2B Company Case Study Conference 334

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth. Having a local presence and team are critical elements.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Prematurely entering a new market can also hinder growth. Having a local presence and team are critical elements.

Internal 48

Internal International Company Local 48

Stephen Waddington

OCTOBER 13, 2020

The panel chaired by Alex Aiken, executive director, GCS consisted of senior representatives from professional marketing and communication membership organisations. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

Wildfire

JUNE 15, 2018

On Wednesday night I attended the first panel discussion for the PRCA International Communicators Group, which looked at managing multi-market communications programmes from the UK. Successful international campaigns rely on local knowledge and simply translating your company’s messaging or strapline isn’t enough.

Internal 45

Internal International Groups Local 45

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. Your local grocery store issues updates about what’s in stock every few hours.

Communications 218

Communications Employee Video Crisis 218

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

5W PR

AUGUST 12, 2019

How about a federal lawsuit against a multilevel marketing company? If it’s possible, engage as many of your employees as possible in asking the question. Employee empowerment can be very powerful and the responses quite interesting. Let’s use a local electric utility as an example. Best of all, it gives them ownership.

Corporate 68

Corporate Reputation Marketing Employee 68

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. It is not advisable to have an employee of a communications firm present in the interview situation. This applies to the media also. Sparring and training must be done carefully and in advance.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. Marketing: brand platform and alignment with sales The lines between marketing and communication continue to blur.

Corporate 113

Corporate Communications Government Crisis 113

The Hoffman Agency

FEBRUARY 14, 2024

There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Brands are showing up in unprecedented ways to support their employees, customers and communities. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

PRSay

JULY 16, 2020

Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders. They were meeting deadlines and my internal clients were pleased with their work, but they didn’t do the work the way I would have done it.

Leadership 163

Leadership Meeting Employee Internal 163

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

AUGUST 31, 2020

We’ve worked with executive teams to engage employees. It also means helping organisations continue to market and develop COVID-19 proof products and services. It also means helping organisations continue to market and develop COVID-19 proof products and services. The future will almost certainly be a balance of the two.

Communications 125

Communications Crisis Leadership Sports 125

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. And it shouldn’t reside only in the PR or marketing department.

Corporate 168

Corporate How To Employee Nonprofit 168

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Konnect Agency

OCTOBER 30, 2019

No matter the industry, marketing has become increasingly complex! Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. But not all marketing mixes look the same. And, I’m sorry to spill the beans, but there is no secret sauce.

Marketing 64

Marketing Consumer Local Social Media 64

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Have they changed due to market forces or competitive challenges?

Brand 160

Brand Branding Film Internal 160

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 90

Employee Internal International Training 90

Sword and the Script

SEPTEMBER 4, 2018

You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. The competition gets a vote in your marketing too. See these related posts: Your Marketing Predecessor was Probably a Hot Mess [UML]. and execute them?

Industry 73

Industry Marketing Trade Shows Leadership 73

Mindful Marketing

JUNE 27, 2020

Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized. Also, solicit the aid of local government in tackling this societal issue.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. 3 Ways PR and HR can Team up to Attract Talent. That changed in 2018.

Resources 78

Resources Creativity Publicity Local 78

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Advanced machines can help hotels track market demand across various touchpoints, allowing hotel revenue managers to react to market changes quicker.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

APRIL 23, 2019

The deal size has a direct impact on the PR strategy and will shape the go-to-market approach. revenue growth year-over-year, client growth or new clients, new international offices, etc.). Relevant industry media, of course, should be pitched and local media are another option. In funding PR, size matters. All should be touted.

How To 149

How To B2B Pitching Storytelling 149

Communications Conversations

DECEMBER 4, 2020

And influencers were starting to work more closely and frequently with brands in the market. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. But, corporate blogging was down.

Corporate 139

Corporate Blogging Banking Measurement 139

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. And I also lead our annual Brands in Motion Research.

Ethics 73

Ethics Brand Branding Internal 73

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? Localization is key. Have you ever watched the film Miss Congeniality ? Prospect: No, we don’t have anything like that.

Handbook 36

Handbook Trade Shows Employee Local 36