The Hoyt Organization

JANUARY 17, 2024

Today’s higher education marketplace is exceedingly competitive and crowded. Your higher education institution has to show the characteristics and assets – tangible and intangible – that set it apart from the rest. Higher education institutions have unique PR needs compared to businesses or other organizations.

Education 52

Education Publicity Radio Newspapers 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. On one hand, requiring social media folks to get an MBA would add serious business legitimacy to the position, and the discipline. It’s an interesting question, actually.

Social Media 88

Social Media Marketing Media Local 88

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. On one hand, requiring social media folks to get an MBA would add serious business legitimacy to the position, and the discipline. It’s an interesting question, actually.

Social Media 88

Social Media Marketing Media Local 88

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Stern + Associates

MAY 6, 2024

The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform.

Strategy 71

Strategy Marketing SEO B2B 71

Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150

Communications Conversations

NOVEMBER 24, 2020

Piloseno says it took TWO MONTHS to get in touch with corporate marketing and they “basically told me that there wasn’t really any promotions going on so there wasn’t a need to see the presentation.” Again, one company embraced its viral moment–and saw immediate marketing and business rewards.

Social Media 179

Social Media Viral Company Education 179

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. ET, to discuss change and social media. How is networking on social media different from networking “in real life”?

Community 150

Community Social Media Media Education 150

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Books and literature.

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University.

Education 48

Education Social Media Media Community 48

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

Ethics 94

Ethics Marketing Sports Education 94

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Shift Communications

DECEMBER 9, 2021

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Most executives choose to become active on social media to establish thought leadership presence within their industry.

Social Media 113

Social Media Communications Media Leadership 113

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. This retrospective examination could offer key learnings for those in the field.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Here’s a roundup of some top advertising and marketing podcasts. Hosted by industry veteran and AdAge Assistant Managing Editor E.J.

Marketing 306

Marketing Advertising Advertising Industry 306

Stern + Associates

FEBRUARY 4, 2022

In 2021, marketers in the U.S. are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’.

Social Media 62

Social Media Strategy Media Nonprofit 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

Communications Conversations

APRIL 20, 2018

Higher education advocate. Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. First, can you tell us a bit more about your current role at Collegis Education? Self-proclaimed data geek. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. YouTube trended younger (18-29), more affluent (college educated $75+) and urban. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. More brands will start to pick and choose their social platforms.

Social Media 103

Social Media Report Pinterest YouTube 103

5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

Marketing 88

Marketing Exercises Apparel Local 88

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Here, we will educate you on everything social PPC! you may ask!

Social Media 62

Social Media Media Advertising Advertising 62

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Reach out to us !

Social Media 82

Social Media How To Instagram Media 82

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. Marketers may find it valuable to compare these results with theirs on the three platforms to see if any changes or adjustments may be required. What does all this mean for marketers?

Social Media 88

Social Media Healthcare Brand Branding 88

5W PR

SEPTEMBER 28, 2023

The return of experiential marketing is a happy one as experiences are crucial to the bottom line for certain industries. There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. What does this tell us?

Marketing 78

Marketing Education Consumer Social Media 78

Karen Freberg

FEBRUARY 14, 2022

I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media. Celebrities >>>>> Social Media Creators. No more hashtags or social CTAs in ads. his could have been a great place to bring awareness, education AND understanding to the mix.

Social Media 64

Social Media Brand Branding Media 64

Deirdre Breakenridge

APRIL 9, 2018

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. We hear everyone talking about social media impact.

Analytics 231

Analytics Marketing How To Community 231

5W PR

MARCH 5, 2023

Food and beverage marketing agencies face a challenging task in today’s crowded market. There are a lot of beverages in the market that might seem healthy, but contain added sugars. Healthy beverage brands should be educating consumers about sugars as well as the benefits of their drinks.

Marketing 88

Marketing Consumer Education System 88

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72