Burrelles Fresh Ideas

OCTOBER 17, 2023

It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 111

Education Employee Measurement Agency 111

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Content that educates and informs customers can build trust and authority in an industry or a company. Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos.

Strategy 193

Strategy Reputation Infographics Banking 193

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

SEPTEMBER 4, 2018

Control your message and your media by using owned media. Owned media is arguably the most compelling form of media in the paid, earned, shared and owned (PESO) model. Digital examples of owned media include email, blogs, graphics, videos and websites. Press releases and white papers bridge the two.

How To 113

How To Media Print Infographics 113

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Canva : When social media became a part of the communicator’s world, so did design.

Communications 383

Communications Tools Google Resources 383

Cision

OCTOBER 16, 2017

hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? There are dozens of companies that provide media databases and there are hundreds of thousands of PR/comms professionals that use them to identify the right influencers for their story. take my name off ur list! —

Media 149

Media Pitching Data Technology 149

The Hoyt Organization

MAY 10, 2024

Whether it is to educate, entertain, inspire, or persuade, the content should serve a specific purpose that aligns with the website’s overall goal. To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars.

Google 83

Google Engineering Infographics Policies 83

5W PR

NOVEMBER 3, 2023

Develop a content marketing strategy that educates, inspires, and engages the audience. Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out.

Interviews 157

Interviews Infographics Media Media Training 157

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and.

B2B 118

B2B Marketing Survey Software 118

Business Wire

APRIL 6, 2020

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news.

Video 336

Video Infographics Blogging How To 336

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 95

How To Tourism Fashion Travel 95

Presspage

JUNE 4, 2019

Paired with a smart social media strategy, brand journalism can build relationships with a customer base, increase loyalty and, eventually, lead to a greater conversion rate. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent. Rally the Troops.

Journalism 68

Journalism Strategy Brand Branding 68

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. In addition, tips concerning social media for investor relations are popular. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 93

How To Tourism Fashion Travel 93

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Craft a Creative Headline.

Social Media 63

Social Media Media Mobile Infographics 63

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? Increase views and engagement by up to 2.8x

Case Study 210

Case Study How To Infographics SEO 210

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. For this reason, PR professionals are converting their media publications into blogs and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness. Some examples of content marketing include: Infographics. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). When you use the right hashtags, you’re also able to organize your Twitter conversations and makes sense of a very noisy media landscape.

Community 150

Community Twitter Infographics Tools 150

Cision

DECEMBER 20, 2017

They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. Infographics can be especially useful because they explain complex topics with the use of visuals. Brainstorm Related Topics. If you use visuals, more people will see your content.

Industry 222

Industry How To Insurance Insurance 222

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Its site provides a true depiction of contemporary media, as well as tips and tricks. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and.

B2B 89

B2B Report Survey Marketing 89

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Buzzstream

FEBRUARY 3, 2021

Therefore, it takes time, education and patience to help new clients, who aren’t as familiar with SEO practices, to understand this. When you notice a story gaining traction in the media, try to ensure you’re thinking about ways in which your client can align with it. Producing a Reactive campaign. Side note: be tasteful about this!

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Guest Post by Dawn Buzynski.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Barokas

JULY 3, 2019

They educate, influence and offer the promise of lead generation. But with the proliferation of other forms of content, and the noise of hundreds of media platforms, does anyone still read whitepapers? Write with the sole aim of adding value to the reader, educating them and influencing them to share in your view of the topic.

Case Study 100

Case Study B2B Survey Education 100

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Link to media assets like graphs or charts and provide the data. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Are you able to educate, inform or even inspire? On social media, hashtags are a great way to reach larger audiences. Who are your customers and what would grab their attention and engage them?

Infographics 60

Infographics Education Social Media Content Marketing 60

PR Matters

JULY 31, 2014

That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). collection.

Twitter 178

Twitter Guidelines Infographics Social Media 178

Contently - Strategy

MARCH 5, 2024

While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

NOVEMBER 9, 2021

Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. Also, Agility has invited Ned Lundquist and me to present findings from our annual JOTW Communications Survey at their Earned Media Mastery Summit several years in a row. Media pulse.

Software 93

Software Banking Technology Data 93