Agility PR Solutions

AUGUST 8, 2023

The following article is excerpted from the newly published book entitled, The Essential Crisis Communications Plan: A Crisis Management Process that Fits Your Culture: In some crisis situations, you may have had the luxury in advance to either obtain opinion or attitude data, or you could even have some of that on file from regular […] The post Learn from this crisis or it will repeat: A thorough post-mortem after a crisis may prevent the next one appeared first on Agility PR Solutions.

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Agility PR Solutions

AUGUST 6, 2023

The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR is on the move. In fact, a whopping 63 percent of PR agencies have now […] The post 3 evolving PR strategies that will dominate the digital age appeared first on Agility PR Solutions.

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Steve Barrett on PR

AUGUST 10, 2023

Running summer experiential activations in locations across the country is the day-to-day reality for many PR pros – and there’s nothing wrong with that.

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Blogging 112

Business Wire

AUGUST 10, 2023

Sending press releases to media outlets that cover college and university news can be a strategic approach to gain visibility, share important updates, and build relationships with the public and the media.

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Media Publicity 319

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Resolution Blog

AUGUST 10, 2023

In our next installment of ‘PR Resolution Meets’, we speak with Mark Taylor, Director of Membership, Marketing, and Communications at The Ivors Academy. Mark emphasizes the importance of solid data and reporting in their day-to-day operations supporting their diverse community of songwriters and composers to grow their careers and achieve recognition.

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PR for Anyone

AUGUST 8, 2023

When a person receives a cancer diagnosis, their life is completely changed. The overwhelming amount of information and medical terminology can make it challenging for both patients and their families to create a treatment plan. Fortunately, there are organizations like the Lazarex Cancer Foundation that offer hope and support during this challenging time.

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Agility PR Solutions

AUGUST 7, 2023

They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of people with disabilities in brand marketing appeared f

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Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS). So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look.

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PRSay

AUGUST 10, 2023

Greta Gerwig gets it. She is completely transparent in the main trailer for her summer blockbuster “Barbie.” After a pink-permeated glimpse of the doll’s idyllic plastic world in which things suddenly start to go awry, we read in an unmistakable glittery, rose-hued font the following invitation: “ If you love Barbie, this movie is for you.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

AUGUST 6, 2023

Reviews help your customers make easier and better-informed decisions during the buying process. When purchasing a product online, you’re likely more inclined to buy the product with five stars versus one star. A product with a five-star review has that status for a reason. Whether from quality, popularity, or usability, a stellar review is an appealing tool for customers when deciding what product to buy.

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Agility PR Solutions

AUGUST 6, 2023

Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more relevant and culturally sensitive messaging. According to Statista, more than six out of 10 Americans believe […] The post The power of diverse voices in PR and advertising appeared first on Agility PR Solutions.

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Advertising Advertising Marketing Publicity 147

Mindful Marketing

AUGUST 5, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “There’s nothing I like about it,” a family member said after seeing a large brown sun sail I bought to shade our backyard patio. I actually appreciated the blunt assessment because I also had misgivings about the tarp-looking sail, which fortunately was easy to return.

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Wadds Inc.

AUGUST 10, 2023

Optimising workflow using AI and automation tools enables a researcher to work more efficiently and effectively. It’s the basis for building new knowledge. Using technology to build a second brain to compensate for my cognitive limitations has become an obsession. Two years into a doctoral research project exploring the contribution of public relations to management, I have long since lost the ability to keep track of sources of data and information.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stern + Associates

AUGUST 8, 2023

When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences. And in today’s changing professional services and consulting markets, relying on just one of these aforementioned strategies is no longer enough.

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Agility PR Solutions

AUGUST 10, 2023

As the summer rolls along, so too did Bulldog Reporter in July, racking up big traffic numbers second only to our huge June this year. Thanks to our cadre of contributors for their eye-opening insights and interesting takes, which largely drove the clicks! Among the topics tackled by these excellent writers were tips for incorporating […] The post ICYMI: Bulldog’s Top 10 most popular posts in July appeared first on Agility PR Solutions.

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5W PR

AUGUST 10, 2023

In today’s globalized world, cultural sensitivity in marketing is paramount to successfully engage diverse audiences and avoid potential controversies. Cultural sensitivity refers to the awareness, understanding, and respect for different cultural norms, values, beliefs, and practices. It involves recognizing and appreciating the diversity of cultural backgrounds and tailoring marketing strategies in a way that is respectful, inclusive, and avoids offensive or insensitive content.

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Reputation Us

AUGUST 9, 2023

Reputation has always been valued, but until recently, it was considered difficult to quantify and often overlooked as a tangible risk. Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. A damaged reputation can have severe and quantifiable financial consequences.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Presspage

AUGUST 9, 2023

There has been a visible shift in today's capital markets, which has changed the investor relations (IR) space. The industry is more complex, yet agile, than a few years ago. As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors.

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Agility PR Solutions

AUGUST 10, 2023

In the realm of public relations, the saying “an ounce of prevention is worth a pound of cure” rings true. Indeed, proactive PR measures can prevent reputation disasters, helping businesses not only survive but also thrive in the face of potential threats. To help you safeguard your business through PR strategies, we’ve gathered seven pro […] The post 7 ways you can take proactive PR measures to prevent reputation disasters appeared first on Agility PR Solutions.

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5W PR

AUGUST 8, 2023

CBD, or Cannabidiol , is currently a popular subject. Its potential health benefits and legal implications are being widely discussed. However, there are still numerous unanswered questions and misconceptions regarding its usage. How long does CBD stay in your system? The length of time CBD remains in a person’s system can vary. Various factors, including dosage, frequency of use, metabolism, and body chemistry, can influence this.

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PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. According to the report, 87% of marketers and 85% of communicators surveyed have used AI, with 68% in marketing and 60% in communications now using it at least “sometimes” in their daily work.

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Study Communications Conference Survey 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

AUGUST 11, 2023

As a proud alumnus of Arizona State University, Abbie Fink has cheered on the Sun Devils against their rivals for more than 40 years. Abbie shares why the team's opponents will be different next season and how this reflects the importance of consensus in this post.

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Agility PR Solutions

AUGUST 10, 2023

AI is revolutionizing the business world right now and affecting those of all ages, but the true impact of the vastness of AI is much more likely to be realized and felt by Gen Z, the digital natives now in the last years of their education and/or entering the workforce—not only as a business tool […] The post Gen Z’s unfiltered truth about AI: New research reveals that teens understand, like, are empowered by—but also fear—the technology appeared first on Agility PR Solutions.

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Technology Education Tools Trends 78

OnePitch

AUGUST 8, 2023

Christopher Zara is a senior editor at Fast Co., where he runs the news desk. His memoir, Uneducated (out now!) , examines the value of higher education and confronts the stigma of being degreeless in a 21st-century knowledge economy. During the episode, Chris talks about why he wants to be easily reachable for sources, the reasons he says “no” to pitches, how you need to pitch the news desk at Fast Co., and more.

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Pitching Education Media 85

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. We currently have a wide mix of digital verticals, including a daily newsletter, various supplemental weekly newsletters and several video-based series. My beat includes equipment and maintenance, but I also provide supplemental coverage on general news and on any front when and where it is needed.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

HMA Public Relations

AUGUST 9, 2023

Whether you are developing a communications plan or crafting a PR campaign, brainstorming can help you. Find out how you can come up with your next great idea as Rayna Burgett covers her best brainstorming tips in this blog post.

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Agility PR Solutions

AUGUST 9, 2023

Many years ago before jumping the fence to the PR side, I was a sports reporter for several New York City newspapers and a wire service. In those days, sports news was considered unimportant, compared to business, political and world news. (It still is, in my opinion.) In fact, the sports department was called the […] The post Not all fun & games: Sports tie-ins can cause uneasy moments for clients—agencies beware!

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Sports Agency Newspapers Report 78

Solo PR Pro

AUGUST 8, 2023

This year has served up its share of plot twists but Solo PR Pros can still come out on top. As we approach the last leg of the year, it’s a great time to reflect on your accomplishments and set your sights on closing the year strong. Setting stretch goals — targets that go beyond your typical ambitions — can inspire exceptional performance and growth.

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