Deirdre Breakenridge

APRIL 15, 2019

A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. And there are thousands of new publications appearing every single day. The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reput

Media 268

Media Data Google Report 268

Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. They dream big – and aim high. Everyone wants to be a unicorn. But while scaling by the Silicon Valley standard – growing fast and furious at any cost – may work for those rare companies that have just the right mix of timing, people, ideas and funding, it doesn’t work for every startup.

How To 102

How To Crisis Internal International 102

Agility PR Solutions

APRIL 16, 2019

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead Establish your brand’s story first. This begins with your elevator pitch. […]. The post The art of the pitch—4 steps for creating the perfect presentation appeared first on Agility PR Solutions.

Pitching 97

Pitching Analysis Publicity 97

Ronn Torossian

APRIL 18, 2019

Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. Transparency is tricky, too. Not every business […].

Consumer 150

Consumer Brand Branding Privacy 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. But in the real world, budgets can be lean, or maybe they’re subject to change. Here are ways to maximize a public relations budget.

Infographics 149

Infographics Retail Resources Employee 149

Agility PR Solutions

APRIL 17, 2019

PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. businesses with bad grammar and […].

Comparison 155

Comparison Web Content Marketing Report 155

Ronn Torossian

APRIL 15, 2019

Marketing is a rather universal language. No matter what country or region a brand is in, the language of reaching consumers remains the same. Advertisers all over the world are constantly seeking the next big concept or the next message — and everyone wants a piece of the pie.After all, marketing is an industry that […]. The post Building A Career In Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 150

Marketing Advertising Advertising Consumer 150

The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches.

Local 133

Local Google Mobile Analytics 133

PRSay

APRIL 19, 2019

What’s your biggest failure? That’s become kind of a trendy question to ask yourself. TED Talks espousing the merits of failure have gone viral. “Fail faster” has become the battle cry of Silicon Valley. But I’ve never liked failing. It doesn’t taste good. So I’ve been pondering this question. Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be.

Hotels 131

Hotels Training Viral Pitching 131

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

APRIL 15, 2019

In today’s digital world, many age-old practices have gone the way of the buggy cart—but some traditional ways have stood the test of time. This is certainly the case for corpcomms and marketing leaders who hire public relations and other communications agencies, according to new research from comms agency search firms CommunicationsMatch and RFP Associates, […].

Agency 122

Agency Company Publicity Communications 122

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search.

SEO 113

SEO Industry Storytelling Google 113

Sword and the Script

APRIL 13, 2019

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. This is true whether you are in-house or work for an agency. We all have a responsibility to support the CMO with the inputs from our piece of the puzzle to develop a sound marketing strategy. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve.

Study 113

Study Survey Infographics B2B 113

NewsWhip

APRIL 17, 2019

[…]. The post The top publishers on Facebook in March 2019 appeared first on NewsWhip.

Facebook 153

Facebook Journalism 153

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

APRIL 17, 2019

Like all of us humans, even the most seasoned PR professionals make mistakes. Sometimes, a mistake can be corrected simply and easily. But every so often, the problem can’t be swept under the rug. These problems can be costly—very, very costly. Successful, well-known companies like Uber and Facebook have suffered bruising headlines due to greed, negligence, […].

Publicity 119

Publicity Brand Branding Facebook 119

PRSay

APRIL 15, 2019

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. Pursuing the APR was challenging, consuming and often stressful. I call it my one-year intensive. Yet, it is one of my most rewarding professional experiences to date. My objective was to complete all steps to earn the Accreditation in Public Relations by August 2018.

Nonprofit 109

Nonprofit Conference Study Retail 109

Muck Rack

APRIL 18, 2019

Why journalists need an online portfolio (And how to get a free one with Muck Rack)

How To 120

How To 120

Critical Mention

APRIL 19, 2019

Today, there is a multitude of channels for marketing professionals to promote their product or service; the promotion can quickly become white noise. Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace.

Case Study 80

Case Study Social Media Survey Video 80

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

APRIL 15, 2019

We’ve reported that podcasting is growing in popularity for news and entertainment, but new research tells us more about who’s listening—and the key factors that draw them to their favorite series. Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of […]. The post New podcast study reveals listener habits and preferences appeared first on Agility PR Solutions.

Study 113

Study Report Trends Publicity 113

Communications Conversations

APRIL 16, 2019

In case you missed it, KFC launched its own virtual influencer last week–a virtual Colonel Sanders–on Instagram. It’s the brainchild of Weiden + Kennedy and the KFC folks and it seems to have a lot of people talking–including many on Twitter talking about how “hot” the virtual Sanders is! On one hand, this is a full-blown publicity stunt by KFC (and it seems to be working!).

Trends 79

Trends Instagram Course Twitter 79

Brand24

APRIL 15, 2019

You have your own small business, you want to start promoting it in Social Media but you don't know how to get started? Click the link and read about six Social Media Marketing tips for small businesses.

Small Business 79

Small Business Social Media Marketing Media 79

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. This week’s letter was written midflight between Seattle and London Heathrow. It’s no longer possible to escape the internet on a flight. More than 90% of British Airways flights now have satellite internet connectivity.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

APRIL 18, 2019

As customers interact with—and review—brands across a growing number of third-party sites, new research reveals reputation management is the key area of focus for the food and hospitality sector, with 66 percent planning to focus on “collecting customer feedback” and 51 percent planning to enhance their ability to monitor and respond to online reviews.

Reputation 110

Reputation Brand Branding Publicity 110

Communications Conversations

APRIL 18, 2019

A few years ago (I think), the Minneapolis Star Tribune unveiled its first-ever “Beer Bracket” as a way to play off March Madness. Not all that inventive, but fun considering the craft beer boon here in Minnesota the last 5-10 years. For the last two years, the winner of that Beer Bracket has been Two Harbors’ Castle Danger Brewery.

Social Media 76

Social Media Instagram Media Marketing 76

Contently - Strategy

APRIL 17, 2019

Aesop wasn’t a marketer. He died in 564 BCE, well before anyone started caring about digital transformation or virtual reality. But given that he became famous for telling stories full of advice and life lessons, the Greek philosopher was something of an early thought leader. The takeaways from Aesop’s fables are just as relevant today as they were thousands of years ago— things are not always what they seem, appearances can be deceiving, slow and steady wins the race.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between

Survey 71

Survey Technology Corporate Financial 71

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Agility PR Solutions

APRIL 19, 2019

Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. There has clearly been an explosion in CSR in recent years—but user beware: its misuse may be your downfall. CSR aligns a social cause or public service initiative with […]. The post Corporate social responsibility and the rise of ‘do-gooder’ marketing appeared first on Agility PR Solutions.

Corporate 108

Corporate Marketing Tools Publicity 108

Critical Mention

APRIL 19, 2019

Today, there is a multitude of channels for marketing professionals to promote their product or service; the promotion can quickly become white noise. Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Even more worrisome is that in recent years, customers’ distrust of advertising has become commonplace.

Case Study 69

Case Study Survey Video Community 69

Reputation Us

APRIL 17, 2019

Casey Boggs. President. Jennifer Holzapfel-Hanson. Content Manager. Judith M. Hutchison. Director. Michele Houck. Director. Jeanie Lunsford-Batson. Writer. Casey Boggs. President. Casey is ReputationUs’s founder and president. Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68