Agility PR Solutions

JANUARY 31, 2024

Unlocking the potential of how CRM insights inform PR strategies for improved communication is a dynamic journey. As PR professionals, we understand that harnessing the power of customer relationship management data can be a game-changer. So, let’s get into the intricate ways CRM insights inform and enhance our PR strategies, ensuring that our communication efforts […] The post How CRM insights inform PR strategies for improved communication appeared first on Agility PR Solutions.

Strategy 117

Strategy Communications Data Marketing 117

Ronn Torossian

JANUARY 29, 2024

Embarking on a public relations career can be both exciting and challenging. Landing the first public relations job is a significant milestone for anyone, and proper preparation is key to making a successful transition from academia or other fields into the dynamic world of public relations. Building a strong educational foundation Before stepping into the […] The post How to Prepare for Your First Public Relations Job appeared first on.

Publicity 195

Publicity How To Education 195

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty.

Trends 183

Trends B2C Video Measurement 183

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. However, excelling in this dynamic field requires more than just good communication skills. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 31, 2024

Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly looking to internal marketing, in other words, marketing campaigns aimed at a business’s own employees. An internal […] The post Tips for leveraging the numerous benefits of internal marketing in the workplace appeared first on Agility PR Solutions

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Internal International Marketing Employee 174

Prowly

FEBRUARY 2, 2024

A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. Most press releases follow industry standards and guidelines. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow. Today, we’re going to show you exactly […] The post The Anatomy of a Press Release – A Guide for PR Pros appeared first on Prowly Blog.

Guidelines 118

Guidelines Blogging Industry Writing 118

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. That’s according to a survey of 2,000 consumers by Sinch Mailgun , a San Antonio-based company that makes a variety of email marketing tools.

Survey 115

Survey Marketing B2B Content Marketing 115

PRSay

JANUARY 29, 2024

Executive presence “is often more about how you’re perceived than what you do,” Rob Biesenbach said. “You look like you’ve got it together, like you know what you’re talking about.” Biesenbach, a keynote speaker, workshop leader and author based in Chicago, joined Strategies & Tactics Live , PRSA’s monthly livestream on LinkedIn on Jan. 25. In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring lea

Energy 122

Energy Leadership Meeting LinkedIn 122

PR for Anyone

JANUARY 30, 2024

Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging. She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

JANUARY 31, 2024

Social listening is one of the easiest ways to track how a brand is perceived online. Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies. If you’re a PR agency struggling to get a seat at the table and prove the effectiveness of […] The post Benefits of Social Listening for PR Agencies (with Case Studies) appeared first on Prowly Blog.

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Agility PR Solutions

FEBRUARY 1, 2024

The aftermath of a cybersecurity breach can be devastating for a business, particularly in terms of its online reputation. The consequences are not just immediate but can reverberate long into the future, impacting customer trust, financial health, legal standing, and brand identity. Understanding these impacts and the strategies for mitigation and recovery is crucial for […] The post How a cybersecurity breach impacts online reputation—and how to recover appeared first on Agility PR Solut

Reputation 110

Reputation How To Financial Strategy 110

Axia PR

JANUARY 30, 2024

In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations requires quick responses because reporters are typically on deadline, therefore Jason goes into depth about how you can be more timely and responsive to journalists' inquiries. Tune in to learn more!

Media Relations 118

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PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurrin

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Employee Policies Creativity Company 130

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stern + Associates

FEBRUARY 1, 2024

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. With many global issues top of mind – from the regulation and implementation of AI to solving humanitarian crises – we are excited to highlight seven of our own Stern clients who brought their deep research and fascinating insights to keynotes, panel dis

Technology 111

Technology Policies Government Community 111

Agility PR Solutions

JANUARY 31, 2024

The social media platforms hierarchy is no longer as set in stone as it once was. Facebook, once the indisputable king, is more on an even par with the rising video-focused heirs to the throne, including Meta’s own Instagram. Twitter, after a rocky transition to the site now known as X, has dipped below the […] The post TikTok hits big for small business: Nearly all say it outperforms Instagram for audience engagement appeared first on Agility PR Solutions.

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Small Business Instagram Social Media Facebook 110

Institute for Public Relations

JANUARY 29, 2024

THIS IS AN IPR SIGNATURE STUDY Download Full Report: IPR Top 15 Insights of 2023 Introduction: The Institute for Public Relations synthesized the top research studies from 2023 that we think communications professionals need to know.

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Study Report Communications Publicity 116

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Marketing Newspapers Print Local 106

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Stern + Associates

FEBRUARY 1, 2024

Black History Month is not just about honoring achievers of the past. It’s also about celebrating today’s change-makers with the ideas and frameworks that will shape the near and far future. I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora.

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Leadership Ethics Education Technology 108

Agility PR Solutions

JANUARY 30, 2024

A career in public relations can be a rewarding experience. You get to work with a range of clients and use both creative and strategic skills to address challenges. Yet, there’s no denying that there can be significant pressure involved. Unfortunately, the stress PR professionals experience can seriously disrupt their work satisfaction, their productivity, and—most […] The post 3 big stressors in PR and how professionals can combat them appeared first on Agility PR Solutions.

Creativity 110

Creativity Publicity 110

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

NewsWhip

FEBRUARY 1, 2024

Edelman’s 24th annual Trust Barometer was launched last week and this year the focus was on innovation and the public’s perception of how those innovations are being introduced to society. To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report.

Government 88

Government Survey Technology Ethics 88

Agility PR Solutions

JANUARY 30, 2024

Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? An endless stream of figures that you need to really concentrate on to take anything away? Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions.

Data 110

Data Marketing Meeting Report 110

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 95

Strategy Publicity Media Video 95

Wadds Inc.

FEBRUARY 1, 2024

One of its biggest scandals in the public relations business is why women leave the industry mid-career and don’t progress into senior roles. The PR Population Report published by the CIPR in partnership with Chalkstream is a grim read from a gender perspective. The report is the first published analysis by the Office for National Statistics of Census 2021 data related to public relations practitioners.

Publicity 98

Publicity Analysis Mobile Training 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

HMA Public Relations

FEBRUARY 1, 2024

Is a cross-channel marketing the right fit for your business goals? From news coverage to social media series to influencer partnerships, discovery how a consistent cross-channel approach can benefit your business in this post from Justin Liggin.

Marketing 99

Marketing Social Media Media Publicity 99

Agility PR Solutions

JANUARY 28, 2024

PR professionals need technical—or “hard”—skills for aspects such as social media management, client research, and data analytics. But interpersonal—or “soft”—skills such as communication, problem-solving, leadership, teamwork, and organization are just as important for a career in PR. It’s often said that soft skills can’t be taught, but that’s not entirely true—they come more naturally to […] The post 10 tips to maximize the impact of soft skills training for PR professionals appeared fi

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Institute for Public Relations

JANUARY 29, 2024

This summary is provided by the IPR Organizational Communication Research Center Dr. Hilke Steenkamp and Dr. Ganga Dhanesh examined strategies used by organizations to maintain relationships with employees in remote or hybrid workplaces during the COVID-19 pandemic.

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Employee Crisis How To Resources 98