Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different. Between the online world and its social media platforms, brands aren’t […] The post Social Media Plays an Important Role in Public Relations appeared first on.

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Social Media Publicity Newspapers Media 221

Business Wire

JANUARY 26, 2024

Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.

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Blogging Healthcare Retail Examples 300

Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. 1.Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your

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Analysis Media Trends Data 195

Agility PR Solutions

JANUARY 23, 2024

Public relations practitioners face tremendous hurdles in today’s quickly developing media setting. Credible PR tactics are changing due to influencer marketing, public trust, and intense competition in the digital sphere. Severe concerns regarding the worth and morality of earned media have surfaced amid these shifts. Given the decline of traditional wisdom, the necessity for flexible […] The post The ethics of earned media: Best practices for responsible PR appeared first on Agility PR

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Ethics Media Publicity Marketing 183

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

JANUARY 22, 2024

Navigating the complex world of financial relations requires a strategic and nuanced approach to public relations. Financial communications are critical for building and maintaining trust with stakeholders, including investors, analysts, customers, and the public. PR strategies in the financial sector must be robust, transparent, and adaptable to address the intricacies of a dynamic financial landscape. […] The post PR Strategies to Navigate the Complex World of Financial Relations appea

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PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurrin

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Buzzstream

JANUARY 26, 2024

You may have noticed more spam in your inbox lately. One major spam cause is senders not properly employing email authentication, leaving room for spammers to invade inboxes for phishing schemes. So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious messages. While designed to combat spam and phishing, these standards may hurt your email outreach campaigns if you fail to comply.

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Google Guidelines SEO Reputation 133

Agility PR Solutions

JANUARY 25, 2024

There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the everyday individuals who have managed to carve out a unique niche in the vast expanse of […] The post Connecting with nano-influencers: The PR goldmine of 2024 appeared first on Agility PR Solutions.

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Prowly

JANUARY 24, 2024

You’ve probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead? For PR professionals, this is a major change […] The post PR Pros Leaving X: The Best Twitter Alternatives for 2024 appeared first on Prowly Blog.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Communications Conversations

JANUARY 22, 2024

On Friday, Jan. 12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. See below for the full presentation. I’ll be giving this presentation again as a webinar on Thursday, Feb. 8. You can sign up here. 10 Social Media Trends for 2024 from Arik Hanson The post 10 social media marketing trends for 2024 first appeared on Arik Hanson.

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Social Media Trends Marketing Media 122

Sword and the Script

JANUARY 23, 2024

B2B buyers have researched options and established product requirements long before ever contacting sales; the best chance of influencing the buying process is developing thought leadership upstream Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a sales person.

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Agility PR Solutions

JANUARY 22, 2024

Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management consulting firm Oliver Wyman asserts that these companies are the exceptions, […] The post Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most appea

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Steve Barrett on PR

JANUARY 25, 2024

A bold merger of WPP’s two most iconic PR agency brands could leapfrog the newly combined entity above Edelman into the No. 1 position, based on last year’s PRWeek rankings.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stern + Associates

JANUARY 24, 2024

It is possible to spread a message of hope from the greatest adversity possible. In this inspirational episode of Minds Worth Meeting, Justin Louis and guest host Meg Virag speak with Holocaust survivor Tova Friedman about how to find hope in times of darkness. In this episode: Tova tells us about the emotional process of writing her memoir, “ The Daughter of Auschwitz “ We talk about how her story became a sensation thanks to TikTok.

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The Hoyt Organization

JANUARY 25, 2024

The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

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Agility PR Solutions

JANUARY 23, 2024

The Fifth Estate has emerged in recent years as both a legitimate major source of news and information, as well as a major societal problem, allowing the spread of unsubstantiated and even malicious misinformation. This alternative but increasingly powerful media form—which encompasses a vast and diverse range of independent commentators, social media users, content creators, […] The post Rise of the Fifth Estate: Nontraditional news sources are now key suppliers of news and information fo

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Social Media Media Trends Publicity 114

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building.

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Analysis SEO Guidelines Google 90

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

5W PR

JANUARY 26, 2024

It’s time to get rid of the boring and old dental hygiene campaigns to insert a lot more flair into the visuals portraying toothpaste and other types of oral care. These days, consumers aren’t going to be paying attention to the latest promotional effort from an oral hygiene brand unless it’s able to grab their attention with innovative and creative ways.

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Creativity How To Storytelling Consumer 78

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?” Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. 1) Know Your Customer, But Embrace New Ones As a century-old brand, Stanley had a wel

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Agility PR Solutions

JANUARY 21, 2024

Considered one of the most reliable measures of the state of brand and institutional reputation, the Edelman Trust Barometer uncovers the top challenges and issues organizations face on an annual basis, and the comms giant’s analysis consistently reveals the central areas of focus for providing what consumers are increasingly looking for at the core of […] The post The 2024 Edelman Trust Barometer reveals business, government and media standings—uncovering a new culprit threatening trust:

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Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. It enables IROs to weave a narrative that not only articulates financial achievements but also humanizes the company, making it relatable and compelli

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Communications Infographics Financial Storytelling 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. Influencers, individuals with a significant online following and the ability to influence purchasing decisions, play a pivotal role in connecting brands with their target audiences.

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Social Media Media Storytelling Creativity 78

Mark My Words

JANUARY 20, 2024

Accountability seems swift and relentless in the era of cancel culture, where reputations can crumble at the speed of a tweet. A single misstep, a whispered rumour, and one can be brought down in seconds. No one is too big to fail, no mistake too small to go unnoticed. The Post Office Ltd scandal paints a starkly different picture. For nearly two decades, a faulty IT system wreaked havoc on the lives of hundreds of postmasters.

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Banking Resources Government Financial 78

Agility PR Solutions

JANUARY 25, 2024

Diving into a first internship can be scary; no one wants to end up like Andy Sachs from The Devil Wears Prada—overworked, underappreciated, and dealing with a demanding boss after working hours. While most internship experiences will not end up as extreme, intern programs can be challenging to get just right. Balancing giving interns a […] The post How to build a strong intern program for your company appeared first on Agility PR Solutions.

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Presspage

JANUARY 23, 2024

Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight. When that happens, you’ve got to respond fast and appropriately, without beating around the bush.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

5W PR

JANUARY 24, 2024

Staying ahead of the curve in the ever-changing landscape of parenthood is key these days. One trend gaining traction as of late is permissive parenting, characterized by high levels of acceptance, open communication, and fostering child-led exploration. Parents who are embracing this approach prioritize natural consequences, respecting autonomy, and building strong, trusting relationships with their children.

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Trends Brand Branding Policies 78

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? – consider applying for Seraph’s Operational Excellence Awards. Entries are being accepted through March 8, 2024. Are you an automotive supplier that is achieving great things within your plant operations? The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America.

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Agility PR Solutions

JANUARY 25, 2024

As we know, earning consumer trust is the fundamental challenge for brands and businesses when it comes to getting the most of AI. A clear divide exists between business leaders and consumers regarding the adoption, enthusiasm, and education around AI. While organizations of all kinds are doubling down on AI and automation, the average consumer […] The post The ‘AI Gap’ between brands and consumers continues to pose threats: The pivotal moment has arrived for brands to prove the benefits a

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