ImPRessions - Crenshaw Communications
OCTOBER 30, 2019
A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create more prospects at the top of the marketing funnel?
Ronn Torossian
OCTOBER 31, 2019
Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make onlookers feel bad about themselves. In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on.
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Agility PR Solutions
OCTOBER 7, 2019
You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success story, or perhaps even a […]. The post 4 ways you can make more impact with your news appeared first on Agility PR Solutions.
Flack's Revenge
OCTOBER 14, 2019
My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort. But Cecilia would not steer me wrong, and she raves about Norm and his work. Plus, the theme for the exhibit is Communication – so I had to check it out. The show opened two weeks ago, at Mount Saint Mary College, a beautiful campus overlooking the Hudson River in Newburgh, NY.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Business Wire
OCTOBER 17, 2019
Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
OCTOBER 18, 2019
Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.
ImPRessions - Crenshaw Communications
OCTOBER 9, 2019
Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it. That stat is enough to make you reach for a drink – if you can afford one.
Ronn Torossian
OCTOBER 28, 2019
In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. The two go hand-in-hand and must stay together. Crisis management deals with identifying those events that could occur that would likely cause a company to shutter its doors and/or have a long-lasting and […].
Cision
OCTOBER 3, 2019
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Business Wire
OCTOBER 21, 2019
Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was our ability to engage with reporters that earned PR a seat at the table.
Deirdre Breakenridge
OCTOBER 21, 2019
A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. By now I’m sure you’ve seen the hit series This Is Us , the one-hour drama known for its heartfelt storylines, family-friendly themes, and of course, “The Big 3” Kate, Kevin, and Randall. (And I promise, there will be no Season 4 spoilers in this post!
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.
ImPRessions - Crenshaw Communications
OCTOBER 4, 2019
In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
OCTOBER 11, 2019
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. However, the influencer environment is also experiencing […].
Prowly
OCTOBER 14, 2019
In this article, Amanda Sparks is going to share 4 significant time-wasters that could be eating up your time and decreasing the effectiveness of your content marketing. The post 4 Biggest Time-Wasters Eating Up Your Content Marketing Efforts appeared first on Prowly Magazine.
Ishmael's Corner
OCTOBER 28, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops.more.
Deirdre Breakenridge
OCTOBER 25, 2019
What questions do you have about the transition from PR and communications student to industry professional? Jason Mollica ( @jasmollica ), a professor in the School of Communication at American University in Washington, D.C. and Megan Wagner ( @meganmwagner ), professor of marketing at St. Bonaventure University are the hosts of the podcast, “ Pints and Pizza with Professors ,” where they offer up insight on life outside of college.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Flack's Revenge
OCTOBER 30, 2019
Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not once, but over and over again. Some disagree, and there’s controversy on this (and even a non-proverbial act of Congress). But without getting all political, let’s cut some slack.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. A great story, on the other hand, is more persuasive and more memorable. At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. But that doesn’t mean it’s easy.
Ronn Torossian
OCTOBER 4, 2019
In any profession, there are countless opportunities for continuing education. And rightfully so — every industry is constantly evolving and requires new things from those that work in them. For this reason, it’s important to stay on top of new developments in your industry as well as seek new ways to improve your existing workflow […]. The post Essential Skills Every Marketing Professional Should Always Be Improving appeared first on.
Prowly
OCTOBER 21, 2019
If you have an online business, it’s important not to fall into the trap of unhelpful stereotyping. Your profile for millennial customers needs to be nuanced and evidence-based if it’s going to be effective. The post 7 Ecommerce Tips to Build Trust and Engagement With Millennials appeared first on Prowly Magazine.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Ishmael's Corner
OCTOBER 22, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Commenting on an industry issue by itself does not constitute thought leadership. It’s simply a comment on an industry issue. Before going further, I should acknowledge that this remark still has value. If the executive’s comment gains traction in social channels or appears in a publication, that helps to raise the visibility of the company,more.
PRSay
OCTOBER 17, 2019
Do you know anyone under 9? They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z. Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Here’s what communicators need to know about this key, emerging group: Understanding the generation.
Agility PR Solutions
OCTOBER 1, 2019
Avis Car Rental famously proclaimed back in the classic marketing days, “We’re number two. We try harder.” Fast food giant Burger King can make the same claim, and truthfully so since the chain—in its ever-elusive pursuit of top burger dog McDonald’s—has certainly put extra effort into its marketing campaigns of late. BK even launched a […]. The post How Burger King won McDonald’s’ cancer-awareness campaign—and 3 top takeaways for PR appeared first on Agility PR Solutions.
The Proactive Report
OCTOBER 31, 2019
Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want. Too many times I hear the lament – social media is a waste of time and it doesn’t do anything for my business.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Ronn Torossian
OCTOBER 24, 2019
That’s not something to look forward to while crawling along in rush hour traffic when heading home or to the office. But for companies doing business online, a traffic jam is a completely different, and much more desirable, thing. There are a lot of articles about the power of search engine optimization or SEO out […]. The post Everybody Loves A Traffic Jam appeared first on.
Prowly
OCTOBER 16, 2019
There are so many different ways in which your company can benefit from social media strategies, from growing your brand’s visibility, boosting sales, all the way to generating customer engagement for your existing and new products alike. The post 5 Ways to Expand Your Business Through Social Media appeared first on Prowly Magazine.
Stuart Bruce
OCTOBER 7, 2019
Crisis communications was the agenda for last week at the Crisis6 conference where PR and communications academics and practitioners from around the world gathered to … The post Crisis communications – academics and practitioners learning and sharing global best practice appeared first on Stuart Bruce.
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