Business Wire

JULY 19, 2023

News and the power of media transcend borders, enabling organizations to reach audiences around the globe. However, successfully connecting with reporters in different regions requires finesse, cultural awareness, and a tailored approach. Whether you're an entrepreneur, a public relations professional, or an aspiring influencer, understanding the nuances of global media pitching can significantly enhance your chances of securing valuable coverage.

Media Relations 258

Media Relations Internal International Media 258

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

Ronn Torossian

JULY 18, 2023

In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand’s reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their focus from crisis management to recovery. However, transitioning from crisis to recovery requires strategic planning and […] The post Crisis Management: Knowing When a Crisis is Over appeared first on.

Crisis Management 362

Crisis Management Crisis Reputation Company 362

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Ultimately, strategic PR planning can make all the difference in driving impactful and successful campaigns to achieve your goals and we’ll explore how.

Tools 354

Tools Internal International Resources 354

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Resolution Blog

JULY 31, 2023

Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went to head-up media relations at the world’s leading cancer charity; Cancer Research UK. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back. They look at […] The post How Crime Journalism led to a Leading UK Charity PR Newsroom appeared first on PR Resolution — by CoverageBook.

Journalism 296

Journalism Newspapers Media Relations Media 296

Business Wire

JULY 13, 2023

Marketing and PR have changed in amazing ways in the past few years. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility for your information. Multimedia has become just as important as the text of a release when it comes to conveying a clear and catchy message to the public.

Blogging 261

Blogging How To Instagram Video 261

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Ronn Torossian

JULY 24, 2023

Why Miami is the City for New and Emerging Businesses To Start Their Growth Currently, Miami is a thriving hub for startups, offering numerous advantages for entrepreneurs. It has a growing startup scene and a deep-rooted relationship with the local community. Moreover, the city has been witnessing an unprecedented investment boom, making it an attractive […] The post Why Miami is the City for New and Emerging Businesses To Start Their Growth appeared first on.

Local 367

Local Community 367

Agility PR Solutions

JULY 4, 2023

In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. The boundless landscapes of the digital world offer a vibrant playground for brands to express their voices, ideas, and narratives in unique ways. But to make a lasting impact, organizations need […] The post 7 ways your business or brand’s digital PR plays a role in earned media appeared first on Agility PR Solutions.

Digital PR 156

Digital PR Media Community Strategy 156

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Communications

The Resolution Blog

JULY 25, 2023

In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns. These include the launch of Lilidorei, the world’s largest play structure, which garnered extensive media coverage in outlets including the BBC and ITV, and […] The post PR Resolution Meets: Ian McAllister from The Alnwick Garden appeared first on PR Resolution — by Co

Meeting 156

Meeting Interviews Creativity Communications 156

PR for Anyone

JULY 18, 2023

“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.

Energy 130

Energy Instagram YouTube Facebook 130

PRSay

JULY 24, 2023

Read more articles on health and wellness in the June-July issue of Strategies & Tactics. My communication roots go back to high school as a newsletter editor and member of the forensics team. I have always loved the integration of words, pictures, and data to help folks understand, grow, and change. My entire life, in fact, has centered on the flow of information.

Energy 148

Energy Meeting Writing Course 148

ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? The sales tech market is incredibly hot. Look at companies like Crunchbase or Drift. I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through.

B2B 156

B2B Journalism Enterprise LinkedIn 156

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Ronn Torossian

JULY 28, 2023

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation. Objectives The first step in developing an airline communications strategy is […] The post Creating a Thoughtful Communications Strategy in the Airline Industr

Airlines 195

Airlines Industry Strategy Communications 195

Agility PR Solutions

JULY 30, 2023

Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services. As a reporter and editor, I always took into account the news value, the feature story possibilities or the uniqueness of a story being pitched to me. […] The post Why PR campaigns often don’t work—and how to make them more media friendly appeared first on Agility PR Solutions.

Newspapers 147

Newspapers How To Media Pitching 147

Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists. But – … How Helping Journalists Get What They REALLY Want Boosts Your PR Results Read More » The post How Helping Journalists Get What They REALLY Want Boosts Your PR Results appeared first on Garrett Pu

Course 147

Course Publicity Media Small Business 147

PR for Anyone

JULY 17, 2023

“Age is just a number” is the motto that the Sun City Poms live by. They’re not your typical group of cheerleaders. In fact, the Sun City Poms is a cheer squad composed of women all over the age of 55! With their infectious energy and dazzling performances, they’ve caught the attention of media outlets like Good Morning America, People Magazine, CNN, and ABC News.

Energy 130

Energy Instagram YouTube Facebook 130

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

JULY 10, 2023

Just a few months ago, companies could stay above the political fray. Now, that is no longer true. At this moment in history, to be in the world is to be political. As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue.

Brand 135

Brand Branding Nonprofit Government 135

ImPRessions - Crenshaw Communications

JULY 24, 2023

Let’s get one thing out of the way. I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” But that’s just because there are so many other reasons to look at Twitter’s new name and logo as the rearranging of deck chair cushions on a rapidly sinking platform.

Twitter 156

Twitter Banking Brand Branding 156

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. According to Edison Research , 42% of Americans 12+ said they’d listened to a podcast in the past month and 31% claimed to have listened to one in the past week.

Publicity 127

Publicity Small Business Trends Leadership 127

Agility PR Solutions

JULY 31, 2023

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy. This threatening landscape is making organizational culture more […] The post As employee engagement challenges mount, CEOs worldwide turn their focus to company culture as a lead

Leadership 147

Leadership Employee Company Internal 147

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Prowly

JULY 26, 2023

A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it. The post How to Write a Book Press Release (Examples and Templates) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To Media 104

PR for Anyone

JULY 14, 2023

Taking a safari was truly the trip of a lifetime! At this age we are still young and fit to enjoy it and, have the ability to splurge on it to make it a trip of a lifetime. I outline everything below and also in this video: We were blessed to be able to go with our 25-year-old son and experience this together with him. This is a great trip for you to take with your spouse/significant other, young adult kids, and older grandchildren.

Travel 130

Travel Airlines Video System 130

Axia PR

JULY 30, 2023

Here’s how you can use AI to automate tasks in the public relations industry. Artificial intelligence is more relevant in the field of PR than ever. It’s important for PR pros to be up to date on the latest AI trends so they can use them to their advantage in automating tedious, often mundane tasks. The future of AI in PR will likely assist industry professionals in focusing their attention on more important tasks and responsibilities.

Trends 118

Trends Industry Publicity Digital PR 118

Prohibition

JULY 14, 2023

Unless you’ve been living under a rock over the past week, you will probably have heard of, and most likely signed up to the latest Meta platform – Threads. Mark Zuckerberg’s response to the downfall of Twitter was to create an almost identical app to rival Twitter’s format ( obviously ). Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app.

Brand 116

Brand Branding Social Media B2C 116

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Inbound PR

JULY 8, 2023

Last week, I attended the European Women in Tech conference in Amsterdam. It's been a while since I went to an event like this and it was great to be back learning and networking. I attended dozens of sessions and wanted to spend some time reflecting on them. The best way for me to reflect is by writing. Writing is my way of thinking and learning and I'm getting back to it more and more as well.

Conference 115

Conference Writing Brand Branding 115

Agility PR Solutions

JULY 18, 2023

The history of AI goes beyond a decade or two. By the early 1950s, the world has heard of the concept of artificial intelligence and machine learning and its immense potential in manufacturing, logistics, finance, and even healthcare. And since then, many of those industries have already successfully adopted AI solutions. So why are we […] The post Building trust in the age of AI: Why PR pros must prioritize ethical guidelines appeared first on Agility PR Solutions.

Guidelines 148

Guidelines Ethics Healthcare Industry 148

Sword and the Script

JULY 4, 2023

The Declaration of Independence might not have happened without a pamphlet written by Thomas Paine, which went viral and gave colonists a new identity The Fourth of July marks the day the United States declared independence from the British Monarchy in 1776. Fifty-six representatives from 13 former colonies signed their names to the document. What should interest anyone that studies persuasion – PR and marketing – is that the Declaration of Independence may not have happened without an influenti

Viral 103

Viral Storytelling B2B Study 103