Business Wire

OCTOBER 23, 2020

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? We know, of course, that large-scale closings have been tracked by organizations like The Poynter Institute , especially since the beginning of the pandemic. But these are typically one-off outlets, and don’t show the overall change in the industry.

Blogging 460

Blogging Pitching Media Course 460

Ronn Torossian

OCTOBER 5, 2020

The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them. And while the number of platforms and their type is changing, there’s one thing that remains constant: social media is staying and the public is […]. The post The Importance of Platform-Specific Content appeared first on.

Social Media 293

Social Media Industry Marketing Media 293

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of quickly adjusting its strategy in response to the lockdowns and other lifestyle and economic disruptions. In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s effort

Measurement 370

Measurement Case Study Automotive Media 370

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Fully 86% of B2B marketers combine paid and organic social tactics.

Social Media 344

Social Media Media B2B Leadership 344

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

OCTOBER 21, 2020

To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.

Media 349

Media 349

Business Wire

OCTOBER 6, 2020

Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S. and account for roughly 18% of the nation’s total population.

Blogging 403

Blogging Groups Education Media Relations 403

Ronn Torossian

OCTOBER 28, 2020

Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look like because of the pandemic. Here’s a look at the important tech tools brands should […]. The post Ready for the Holiday Season?

Tools 370

Tools Brand Branding Agency 370

Onclusive

OCTOBER 16, 2020

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. We’ve all worked with, and been stressed out by, demanding bosses or clients that expect unrealistic outcomes.

Publicity 334

Publicity How To Agency Product Launch 334

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

OCTOBER 29, 2020

Being a serial writer is a demanding and mysterious craft. Have you committed one of these 7 blog killers?

Blogging 436

Blogging How To Media 436

Flack's Revenge

OCTOBER 15, 2020

Pixabay. The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team leading up to its shutdown. He wrote: Electrek can confirm that Tesla has dissolved its PR department — technically becoming the first automaker who doesn’t talk to the press… The move has been confirmed. at the highest level at Tesla with the source saying, ‘We no longer have

Leadership 282

Leadership Social Media Trends Facebook 282

Business Wire

OCTOBER 8, 2020

Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face. And even in the face of a global pandemic, they continue to happen and impact organizations, introducing risk, uncertainty and, at times, even brand ambiguity.

Communications 400

Communications Corporate Brand Branding 400

Prowly

OCTOBER 28, 2020

When it comes to getting coverage, PR specialists should take no chances. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […].

Guidelines 223

Guidelines Examples Company Writing 223

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator.

Reputation 307

Reputation Analytics Corporate Government 307

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trend

Conference 310

Conference Trade Shows Technology Video 310

Cision

OCTOBER 8, 2020

The sixth in our blog series on media analysis of the 2020 U.S. Presidential Election, this week looks at the vice-presidential debates— yes, including that fly.

Analysis 335

Analysis Blogging Media 335

PRSay

OCTOBER 8, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.” Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. The events of 2020 have profoundly impacted all of our lives, from the COVID-19 pandemic to global protests calling for racial justice.

Education 211

Education Writing Leadership Resources 211

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Business Wire

OCTOBER 14, 2020

Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey. Organisations need to plan for dips in productivity as the human impact of the Coronavirus pandemic takes hold. This is the headline finding of a #FuturePRoof survey of the public relations industry to understand the effect COVID-19 has had on practitioners both personally and professionally.

Survey 370

Survey Industry Blogging Publicity 370

Prowly

OCTOBER 27, 2020

Every effective PR campaign out there follows a few general time tested rules that make the campaign more profitable and more likely to reap results. Putting some of these tips into practice is a good way to ensure that your campaign is more effective for your business whether it is an online business or a […]. The post 9 Tips for Running an Effective PR Campaign appeared first on Prowly Magazine.

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Agility PR Solutions

OCTOBER 18, 2020

Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens when a reporter takes to their timeline to […]. The post Do’s and don’ts to avoid having your pitch mocked on Twitter appeared first on Agility PR Solutions.

Twitter 209

Twitter Pitching Trends Report 209

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

A former PR agency boss once told me, “You don’t win by being right. You win be being credible.” That’s been ringing in my ears since the White House COVID-19 credibility crisis shifted into high gear. Credibility is among the most valuable currencies of any leader. It’s tough to watch it squandered even on an ordinary day.

Government 310

Government Crisis Guidelines Report 310

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Cision

OCTOBER 21, 2020

Cision PR Influencer Award delas ut för 10:e gången den 26 november 2020 och idag offentliggörs de 20 PR-konsulter som är nominerade i år.

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Stephen Waddington

OCTOBER 1, 2020

Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it. Several people in my network have experienced significant issues with mood swings and acute mental health issues in the past two weeks. Anger, anxiety, and depression are all common. I chair a networking group of entrepreneurs. Earlier this week a manager described his team as going feral.

Crisis Management 208

Crisis Management Crisis Crisis Communications System 208

Business Wire

OCTOBER 9, 2020

Attracting investor attention has been a long-standing dilemma for small-cap issuers, especially due to their lower IR resources. While small-cap companies deal with inherent headwinds of liquidity constraints, lack of sell-side coverage exacerbated by MiFID II, and trading volatility, they are also inherently nimble due to their smaller size. Operating with agility and an entrepreneurial approach, many smaller companies can pivot and profit from a crisis, such as the global coronavirus pandemic

Blogging 347

Blogging Strategy Resources Crisis 347

Prowly

OCTOBER 14, 2020

Captain Jean-Luc Picard famously said “It is possible to commit no mistakes and still lose. That is not a weakness; that is life.” It’s a quote every PR specialist worth their salt should remember because in our line of work it’s often truer than not. We’ve all been there. You’ve done your research, you sent […]. The post What To Do When A Journalist Goes Quiet (And How to Avoid That) appeared first on Prowly Magazine.

How To 197

How To Publicity 197

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

PRSay

OCTOBER 16, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.” Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. On Nov. 3, Americans will cast their votes for President and for state and local candidates.

Communications 201

Communications Nonprofit Employee Local 201

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . In honor of Cybersecurity Awareness Month here are six ways to help providers stand out in the cybersecurity space.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

OCTOBER 8, 2020

If you're feeling unfocused and could use a boost of motivation and inspiration, check out these smartphone apps to get you back on a creative track.

Creativity 283

Creativity Blogging Media 283