Remove edition about
article thumbnail

For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

Everyone’s talking about ChatGPT, including most of us who work in public relations. It was about as sophisticated as a junior-high-school history essay. This piece in Fast Company about its lack of reliability is positively scary. The tone was neutral to the point of being pedestrian. You can judge for yourself here.

Tools 353
article thumbnail

Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” I’ve written extensively about the vendors in our space and their efforts to bring generative AI to market – so I was keen to ask him about the book.

Software 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. million in 1974 to 24.3

Handbook 190
article thumbnail

A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

We have a brief exchange about the direction of his response. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:30 am Client meeting.

article thumbnail

Supercharge Your ESG Content This Libra Season

Yet, questions continue to linger about corporate progress. In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly. Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable.

article thumbnail

A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

We have a brief exchange about the direction of his response. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:30 am Client meeting.

article thumbnail

5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. The more you know about your customers, clients, employees, and competitors, the better your planning will be. Find gaps and threats you would otherwise not have known about. Always edit and put your own voice on a piece that’s created by AI.

Trends 182