ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. How to pitch media. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. Business knowledge is important .

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. As a rule, I avoid politics – the typical catalyst for discussions of media and bias.

Survey 96

Survey Communications Media Engineering 96

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven journalism is the future. Data-driven stories support truth in media. Data-driven PR drives marketing engagement.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

AUGUST 23, 2021

How long have you been in journalism and how did you get started? I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City. You might also be interested in: Meet the Media: Alexa St.

Meeting 98

Meeting Report Transportation Media 98

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. PR guide to stellar briefing books.

Interviews 136

Interviews Construction Report Journalism 136

Bianchi Biz Blog

MARCH 21, 2022

Over the course of about four years, I spent Sunday afternoons with him, documenting his stories and anecdotes. How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism.

Meeting 74

Meeting Newspapers Agriculture Media 74

Flack's Revenge

OCTOBER 29, 2020

The campaigns’ PR moves – their speeches, messaging, and media tactics are on full display, and you can learn a lot. The Wall Street Journal Wouldn’t Buy It. The Trump team left believing that The Journal would blow the thing open. I’m a news junkie and a PR guy. The article is fascinating on a number of levels.

Journalism 136

Journalism Report Government Conference 136

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. After a frenzy of media attention and a peak of 9.6

Facebook 310

Facebook Crisis Employee Government 310

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. Reporters were ordered to destroy all emails, reports and documents related to the HSBC investigation.

Ethics 60

Ethics Journalism Banking Media 60

NewsWhip

SEPTEMBER 26, 2019

While Twitter was a live feed of the strikes and everyone’s opinion about them, Instagram was a more concerted effort to document the event, and brands showed out to support the strike as well. Katherine is a Content Strategist working at the confluence of journalism + marketing. Top Instagram Posts from Brands.

Social Media 127

Social Media Media Instagram Facebook 127

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. But one reporter has turned that trope on its head.

Report 120

Report Nonprofit Journalism Interviews 120

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Either way, Blendle is a positive development for journalism and publishing. Only time will tell.

Journalism 48

Journalism Print Newspapers Advertising 48

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 175

Newspapers Industry Print Journalism 175

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 104

Survey Report Media B2B 104

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives. What can PR do about it?

Survey 78

Survey Media Relations Report Media 78

Flatiron Communications

FEBRUARY 1, 2024

In this particular SLM, the user is given the chance to upload 20 documents of any length to create a custom dataset to which one can pose questions and receive back intelligent, insightful, and prosaically written answers based on the uploaded content. Those transcripts were the first documents I loaded into NotebookLM.

Google 28

Google Government Journalism Industry 28

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). How long have you been in journalism and how did you get started? Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. 1) Earned and branded media drive awareness and trust in B2B. For B2B companies, earned media and branded content ranked the highest. Is owned media trustworthy? 2) Earned media still reigns as THE most credible.

Study 61

Study Survey B2B Advertising 61

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. . ” In a rapidly evolving digital media landscape , reader trust is precious. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Solo PR Pro

DECEMBER 6, 2022

Misuse of the commenting feature in shared documents. When it comes to editing collaborative documents, Karen feels strongly that the comment feature should be reserved for questions and discussion — not for edit requests. Karen says it’s a reminder to provide some guidance when you share a document for editing.

Radio 52

Radio Social Media Journalism Corporate 52

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not. .

Storytelling 230

Storytelling Technology Tools Infographics 230

NewsWhip

APRIL 22, 2022

This has been driven by a number of factors within news media and social media. In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time. Apr 20th: How comms teams can stay ahead with prediction.

Twitter 78

Twitter Analysis Crisis Banking 78

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day? 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

All media is global media. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. Then we adapt our outreach and deploy announcements to meet media expectations. Given our large number of clients beyond the U.S., so it’s useful to know as much as possible up front.

Internal 147

Internal International Skype Meeting 147

Axia PR

OCTOBER 30, 2017

However, in the public relations and journalism worlds, it’s a day to celebrate. On this day in 1906, well-known public relations pioneer and productivity consultant Ivy Lee wrote the first documented press release. October 30 is National Publicist Day. See also: What’s the difference between publicity and public relations?

Journalism 69

Journalism Publicity Media Relations Media 69

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. We may live in a world full of texting errors and sloppy online journalism, but that’s no excuse for a professional PR team to slack off. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear. Yet there’s the rub.

Company 60

Company Media Storytelling Interviews 60

David PR Group

SEPTEMBER 10, 2018

You can go right to the media outlets for answers. The Times , Associated Press, Bloomberg, Forbes , NPR, Wall Street Journal , Washington Post and USA Today, among others, offer ways to send a confidential news tip. Pretty Good Privacy (PGP) is an encryption software that allows you to send encrypted emails and documents.

Software 81

Software Privacy Fashion Groups 81

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. (Don’t Join the interview.

Report 136

Report Interviews Pitching Construction 136

Stephen Waddington

SEPTEMBER 10, 2019

Public service media are in crisis. Public service media in many countries is failing to provide a universal service. These are the findings of a report called Old, Educated, and Politically Diverse: The Audience of Public Service News by the Reuters Institute for the Study of Journalism. The BBC is a notable exception.

Publicity 84

Publicity Education YouTube Report 84