Axia PR

OCTOBER 18, 2021

Inbound marketing is a business methodology that attracts customers by creating valuable content and tailored experiences, according to Hubspot. Inbound marketing has proven to be the most effective way to grow your business. Why is inbound marketing more effective than outbound marketing strategies like direct sales?

Marketing 62

Marketing Strategy 62

Agility PR Solutions

JANUARY 3, 2019

While planning for the new year, marketers should keep in mind the value of an integrated marketing approach that includes the mailbox to activate consumers. The post Direct mail still works in 2019—how it fits in with integrated marketing appeared first on Agility PR Solutions.

Marketing 133

Marketing Consumer Strategy Media 133

5W PR

DECEMBER 5, 2018

Direct to customer marketing and PR has become increasingly popular in recent years. According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Agility PR Solutions

APRIL 8, 2024

Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach goes beyond those borders.

Community 119

Community Brand Branding Advertising 119

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Tune in to learn about the impact of mommy marketing and how important you truly are—not just within your family but also in the economy.

Marketing 130

Marketing Consumer Advertising Advertising 130

PR for Anyone

JANUARY 10, 2024

Christina emphasizes the importance of finding the right balance for oneself, whether it’s staying home with kids or pursuing a career, and Theda’s time building her career with this direct sales opportunity brought her much success. If you’re looking to get involved, Theda explains that joining their business is simple.

Industry 130

Industry Instagram Community LinkedIn 130

ImPRessions - Crenshaw Communications

JUNE 8, 2022

I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge). We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Because few do.

Publicity 334

Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Ronn Torossian

JULY 11, 2022

Most of the big retail brands tend to face unique obstacles in terms of digital marketing because trying to manage a big international brand is not easy. That’s especially true when the company in question is multi-channeled which means it’s being sold digitally, through branded stores, directly, and through retailers.

Retail 195

Retail Internal International Brand 195

Ronn Torossian

OCTOBER 25, 2021

When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. The post Effective Marketing Strategies for B2C Businesses appeared first on. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with.

B2C 195

B2C Strategy Marketing Advertising 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. Some allow non-subscribers to see a limited number of articles before directing to the payment channel, but the limits are there. . The paywall conundrum.

Media 310

Media Retail B2B Journalism 310

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Product direction reveals the ability to grow and adapt.

Technology 195

Technology Comparison How To Software 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more.

Company 203

Company Trends Case Study Crisis Management 203

Agility PR Solutions

MARCH 18, 2024

Understand your market If you have an idea for […] The post From concept to commerce: A guide to forming your own B2B business appeared first on Agility PR Solutions. Some entrepreneurs are passionate about working with a broad consumer base. Others prefer to work more directly with other businesses.

B2B 85

B2B Consumer Marketing Company 85

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 115

Software B2B Company Marketing 115

Agility PR Solutions

NOVEMBER 3, 2022

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time.

Crisis Management 189

Crisis Management Social Media Crisis How To 189

Agility PR Solutions

JANUARY 29, 2024

Traditional SEO centers on optimizing for high-traffic, direct keywords closely tied to your business. However, with the market becoming progressively saturated, setting oneself apart and connecting with a wider audience demands innovative strategies.

SEO 98

SEO Strategy Marketing Publicity 98

Deirdre Breakenridge

DECEMBER 13, 2021

Do they extend farther than the communicators in your Marketing and PR Departments? Today, everyone is an Ethical Marketer. In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values. The leaders “walk the talk” of the policies.

Ethics 195

Ethics Policies Leadership Employee 195

ImPRessions - Crenshaw Communications

MARCH 16, 2021

PR/Marketing Intern. Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. All candidates should have an interest in and basic understanding of public relations and marketing. We look forward to hearing from you!

Internal 323

Internal International Communications B2B 323

HMA Public Relations

JULY 12, 2022

Read more from Abbie Fink on her recent experience with direct mail marketing and how to make an impact with this marketing strategy. Cutting through the clutter to reach target audiences has become more difficult in today's world.

Strategy 90

Strategy Marketing How To Publicity 90

Agility PR Solutions

JULY 29, 2022

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern.

Social Media 162

Social Media Small Business Media Strategy 162

Agility PR Solutions

SEPTEMBER 4, 2023

Influencer marketing is integral to any brand’s PR strategy as it allows you to reach a vast audience through trusted social media personalities. Influencers have the power to direct consumer behavior, enhance brand visibility, and create authentic connections with your target audience.

Marketing 98

Marketing Consumer Social Media Strategy 98

Reputation Us

FEBRUARY 19, 2024

Later series will explore 2) risk evaluation; 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine.

Financial 88

Financial Reputation Corporate Study 88

ImPRessions - Crenshaw Communications

MAY 18, 2021

But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. Marketing Land. As the name suggests, Marketing Land has a heavier focus on marketing tech (martech), but it’s still a valuable resource for news. AdExchanger. and much more.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

SEPTEMBER 19, 2023

The first step in any effective marketing or communications program is audience identification. We think the target market is like us. First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B). Yet too often, this step gets skipped.

Communications 135

Communications Marketing B2B Technology 135

Agility PR Solutions

APRIL 20, 2023

Marketing is clearly a key component that directly affects the overall success of a company, and can substantially improve performance, increase revenue, and broaden exposure across multiple areas of business. Whether big or small, marketing campaigns determine the next steps forward.

How To 108

How To Marketing Company Publicity 108

Agility PR Solutions

JULY 20, 2023

Influencer marketing has been shown to deliver strong results for brands and businesses in industries where influencers have the most direct-to-consumer power, but many of these campaigns still often fail to move the needle.

Industry 78

Industry Brand Branding Consumer 78

5W PR

MARCH 29, 2024

This method cultivates a sense of trust and authenticity that traditional marketing e-commerce sales tactics often find hard to conjure up. Digital PR Harnessing online channels like social media engagement, content marketing, and influencer outreach is key.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Communications Conversations

SEPTEMBER 14, 2022

A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Yet, most of us realize this is not what most consumers want. Your employees!

Brand 215

Brand Branding Instagram Video 215

Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing and digital PR strategies for marketing on Youtube: 1. Research Determining a clear direction […].

YouTube 162

YouTube Strategy Brand Branding 162

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

5W PR

JANUARY 9, 2024

Traditional brands turn to DTC Direct-to-consumer (DTC) strategies are no longer the exclusive domain of digitally native brands. Traditional retailers are increasingly recognizing the benefits of establishing a direct relationship with consumers. This shift allows brands to better understand and respond to consumer preferences.

Retail 78

Retail Trends Policies Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

We look at podcasts as a powerful tool for communicating thought leadership by client executives, especially on key topics like building a business culture, management, marketing differentiation, and the like. They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

JULY 5, 2023

To address this, the market offers specialized products for men’s health. But marketing these products requires a unique approach. Target Audience Marketing general health products and men’s health products differ in their target audience. Men and women have different health needs and concerns.

Marketing 78

Marketing Sports Advertising Advertising 78

Sword and the Script

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. >>> Looking for help with B2B marketing and PR?

B2B 144

B2B Study Consumer Report 144