Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Identify the Emotions You Want to Elicit.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. However, paid social media is a significant growth area.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results.

Digital PR 88

Digital PR Company SEO Tools 88

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR. Key Takeaways.

Digital PR 62

Digital PR Survey SEO Employee 62

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Creating a good company newsroom – with lots of content for the media and the public.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Creating a good company newsroom – with lots of content for the media and the public.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Creating a good company newsroom – with lots of content for the media and the public. Creating a good company newsroom – with lots of content for the media and the public.

Digital PR 100

Digital PR SEO Analysis Analytics 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Lauri Pehar Borsh

MARCH 21, 2019

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […].

SEO 60

SEO Trends Communications Engineering 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. But we’re going to see the biggest impact for SEOs. What does it mean for SEO and marketers? This latest TikTok trend can help you to be ahead of the curve.

Trends 62

Trends SEO Viral Social Media 62

Prohibition

NOVEMBER 7, 2023

Use a mixture of imagery, video/reels, designed assets and user-generated content (UGC) – this is where working with social media experts can really help your brand to stand out. What to avoid: Be patient when trying to improve your SEO. It’s a long game! Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. And invest money in your SEO. One last stat: SEO leads have a 14.6

Social Media 75

Social Media SEO Media Local 75

Lauri Pehar Borsh

MARCH 21, 2019

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh PR. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […].

SEO 60

SEO Trends Communications Engineering 60

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Get the Digital PR Tips News letter.

Strategy 149

Strategy SEO B2C Engineering 149

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 62

Internal International Insurance Insurance 62

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . I’ve long been a big fan of Buffer for scheduling social media content across a range of sites. Reduce typos with Grammerly.

Digital PR 60

Digital PR Tools SEO Web 60

Buzzstream

AUGUST 12, 2020

Is your brand easily accessible on all social media platforms, sharing new content at least once a week? . Also, follow and connect with the journalist on all of their social media channels so they can put a name to a face. The post Make These 4 Edits To Your Digital PR Outreach appeared first on BuzzStream.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Norton's Notes

JULY 17, 2014

So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Digital PR' Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Social media MASSIVELY outweighs the other three, in terms of search popularity. The results surprised me.

SEO 100

SEO Comparison Content Marketing Trends 100

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Rock the Status Quo

DECEMBER 21, 2015

Integrate basic SEO tactics for your website, blog and social media. Curate content on social media to show expertise and provide value. Learn the importance of monitoring and creating trust signals. Form a habit of content creation. Amplify visibility through fast, easy images and repurposed content.

Reputation 100

Reputation Digital PR Case Study SEO 100

Axia PR

JULY 27, 2021

A digital marketing audit is a detailed analysis of your company's digital marketing strategies. It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy.

Marketing 118

Marketing SEO Analysis How To 118

The Proactive Report

JUNE 26, 2017

If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. Get the Digital PR Tips Newsletter. One of the places you need visibility is in the search engines – Google in particular. Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. NO, THANK YOU.

Pinterest 202

Pinterest Content Marketing Resources Software 202