Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR 83

Digital PR SEO Engineering eBook 83

Ronn Torossian

MARCH 29, 2020

Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. The post Digital PR Metrics That Determine Campaign Success appeared first on.

Digital PR 195

Digital PR SEO Social Media Strategy 195

Lauri Pehar Borsh

OCTOBER 1, 2023

The Adaptation and Evolution of PR and SEO The integration of SEO into PR strategies is vital for a robust online presence. There are many compelling reasons why businesses and personal brands need to use SEO to enhance their public relations and online reputation campaigns.

SEO 78

SEO Digital PR Reputation Strategy 78

Prowly

NOVEMBER 26, 2019

For your brand messaging and PR efforts to make an impact on your audience, you need to produce high-quality content that meets specific standards to support it. The post Digital PR in 2020: How to Incorporate SEO & Content Marketing into Your PR Strategy appeared first on Prowly Magazine.

SEO 163

SEO Content Marketing Digital PR Strategy 163

Prowly

JULY 7, 2020

How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry.

Digital PR 166

Digital PR SEO Trends Industry 166

Stern + Associates

JULY 21, 2023

Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms. What Are the Types of Digital PR?

Digital PR 62

Digital PR SEO Engineering Social Media 62

Agility PR Solutions

SEPTEMBER 26, 2021

Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and promote a brand by combining SEO and marketing techniques with PR strategies. If […].

Digital PR 171

Digital PR Brand Branding SEO 171

Axia PR

FEBRUARY 11, 2024

Follow these six steps when developing your SEO strategy to improve your company’s visibility and authority online. To create a successful SEO strategy , follow these six SEO tips: Without proper and intentional search engine optimization, your company’s website won’t reach the visibility you need to establish brand authority.

SEO 77

SEO Engineering Strategy Brand 77

Buzzstream

JANUARY 16, 2024

Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions. These are the best SEO extensions to help you finish your work quickly and efficiently. It quickly scans a webpage and identifies broken links, which is crucial for SEO and user experience.

SEO 83

SEO Web Tools Analysis 83

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 84

SEO Mobile Engineering Ethics 84

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google Fred Update. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Conclusion.

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. SEO is constantly changing and evolving.

Digital PR 88

Digital PR Company SEO Newspapers 88

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. These issues remain consistent with last year’s findings.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 129

SEO Engineering Google Study 129

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. And suddenly Digital PR is in demand.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Ishmael's Corner

JANUARY 25, 2020

By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. Perhaps the historical perception of unethical ‘black hat’ SEO and underhand link-building programmes.more.

SEO 172

SEO Engineering Storytelling Communications 172

Ishmael's Corner

MAY 31, 2020

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Before jumping into the experiment, a few words on the big picture. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

Agility PR Solutions

MARCH 5, 2024

However, navigating the complexities and intersections of each ingredient—content, search engine optimization (SEO), social, and more—while earning trust signals presents significant challenges. That’s where digital PR comes in.

SEO 110

SEO Engineering Digital PR Brand 110

Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. An example of this type of post is our SEO extensions post. If you start from scratch, convincing someone to insert a link to your site will be challenging because it may be seen as less valuable—especially from an SEO perspective. Is Link Insertion Good For SEO?

SEO 62

SEO How To Resources Pitching 62

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. The post Remakes & Remixes: Replicating Successful Digital PR Campaigns appeared first on BuzzStream.

Digital PR 160

Digital PR Film Instagram Writing 160

Lauri Pehar Borsh

AUGUST 6, 2019

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected!

SEO 60

SEO Digital PR Google 60

Ishmael's Corner

APRIL 14, 2019

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

SEO 113

SEO Industry Storytelling Google 113

Lauri Pehar Borsh

OCTOBER 5, 2020

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR.

SEO 60

SEO Trends Communications Digital PR 60

Lauri Pehar Borsh

OCTOBER 5, 2020

The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh Digital PR.

SEO 60

SEO Digital PR 60

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Source: [link].

Digital PR 83

Digital PR Data Survey Construction 83

Lauri Pehar Borsh

MARCH 21, 2019

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. If you don’t rank first, there’s a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. Combat ad blockers […].

SEO 60

SEO Trends Communications Engineering 60

Prowly

AUGUST 6, 2020

We all know the importance of PR and especially digital PR. And similarly, the importance of SEO and more specifically, the role link building plays within SEO. Now, there are a lot of agencies doing PR. The post Where Link Building and PR Collide appeared first on Prowly Magazine.

SEO 192

SEO Digital PR Agency Publicity 192

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). These are all PR activities. Filling in the gaps with relevant content.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). These are all PR activities. Filling in the gaps with relevant content.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Online visibility so that people looking for solutions find your website, blog and other content (SEO). These are all PR activities. Filling in the gaps with relevant content.

Digital PR 100

Digital PR SEO Analysis Analytics 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Lauri Pehar Borsh

AUGUST 6, 2019

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh PR.

SEO 60

SEO Google Digital PR 60

Lauri Pehar Borsh

AUGUST 6, 2019

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh PR.

SEO 60

SEO Google Digital PR 60

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue.

SEO 71

SEO Film Reddit Video 71