Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. I’d label the tool as a nice-to-have and a bonus layer alongside a media database.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Browse the blog/media outlet and make sure that what you’re pitching would interest them somehow and that they did not just publish something similar. Write for your own blog or company’s blog.). You don’t want to send a whitepaper email that is overwhelmingly long. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

JUNE 26, 2017

If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. Write good quality content. Get the Digital PR Tips Newsletter. 1 & 2 are obviously within your control. Call 888 243 3470. Follow me on Twitter.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. PR and the Future of Search. So what does Rand mean when he says the future of SEO is On-SERP SEO?

SEO 100

SEO Mobile Engineering Google 100

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . I’ve long been a big fan of Buffer for scheduling social media content across a range of sites. Reduce typos with Grammerly.

Digital PR 60

Digital PR Tools SEO Web 60

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

5W PR

SEPTEMBER 14, 2020

SEO itself is a practice that has new rules and regulations with each passing day it seems; however, local SEO is different from general SEO and has its own rules and best practices. Paid Search and Social Ads. It has become a way for the company to connect with its mobile consumers.

Local 88

Local Marketing SEO Mobile 88

The Proactive Report

SEPTEMBER 4, 2015

SEO is a vital PR skill today. Everything you need to know about optimizing news content is in my book: SMART News: how to write branded content that gets found in search and shared in social media. Get the Digital PR Tips Newsletter. Follow me on Twitter.

SEO 100

SEO Google Digital PR Writing 100

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Search Social Media for Email Addresses The above tactic may surface email addresses on some social media accounts.

How To 83

How To LinkedIn Tools Google 83

Buzzstream

MARCH 21, 2024

Don’t get me wrong—media lists like those provided by Cision , Muck Rack , or Roxhill are not bad. In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Curating your media list solves this. Media lists can get outdated in just a few months, sometimes weeks!

Construction 62

Construction How To Media Google 62

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 113

Industry Measurement SEO Corporate 113

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. It’s just as critical as tech SEO, probably more so in many cases. has over 50 LRD.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

MAY 12, 2017

SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. You have to make it visible on the web and in search engines.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%). New Skills for PR. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. Digital PR'

Blogging 124

Blogging SEO Sports Digital PR 124

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Lauri Pehar Borsh

FEBRUARY 7, 2019

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

Mobile 60

Mobile Web Digital PR Journalism 60

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . A story, which would potentially take less than an hour or so to put together, would appeal to the mass media, as they will all be writing about it.

Data 116

Data Google Trends Survey 116

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.”

Digg 104

Digg SEO System Reddit 104

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. It’s a second newsroom, and one that invites social sharing and dialog. Duh… but wait.

Agency 100

Agency Survey Customer Service Engineering 100

Solo PR Pro

APRIL 6, 2021

That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools.

Tools 89

Tools Google LinkedIn Leadership 89

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. That’s just building the car. Q10: Tell us about Studio98.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. That’s just building the car. Q10: Tell us about Studio98.

Mobile 100

Mobile Google SEO Web 100

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She is a social media, SEO, Internet marketing and blogging consultant. Social media is the obvious one as well.

Writing 114

Writing Social Media SEO Blogging 114

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

Data 120

Data SEO Groups Pitching 120

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 9: Read Books. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. A wider range of media can help to earn more attention online. Optimize PR Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. These backlinks are important to digital PR and marketing for two primary reasons. A difference between search and social. 4) Long-form wins in a survey of 1,000 bloggers by Orbit Media.

Content Marketing 78

Content Marketing Study Analysis Marketing 78