The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Agility PR Solutions

JANUARY 18, 2022

You know what that means: it’s time for businesses to develop a new (and hopefully better) annual plan. So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible. As always, preparation will get you halfway there. This will put you one step […].

Strategy 197

Strategy Marketing Publicity 197

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The Digiday Technology Awards recognize the technology modernizing media and marketing. Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs.

Communications 156

Communications Enterprise Sports Technology 156

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

Ronn Torossian

APRIL 27, 2020

With more people isolated at home and using digital media, getting the most out of a brand’s digital investment is more important than ever. Now is the ideal time to reassess marketing goals and make adjustments where necessary. Is the current plan getting consumers to buy more products more […].

Consumer 195

Consumer Marketing Brand Branding 195

Ronn Torossian

JANUARY 31, 2020

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

Strategy 195

Strategy Marketing Mobile Agency 195

Agility PR Solutions

JANUARY 2, 2022

With the new year now upon us, it’s a great time for brands to look at potential trends in digital marketing and digital PR for 2022. For companies to be able to make a good plan in the short term, they always have to be keeping an eye on their long-term plans. While no one can be […].

Trends 164

Trends Brand Branding Digital PR 164

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. These PR and marketing trends can help you thrive in 2024.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

APRIL 7, 2022

If you thought we’d reached a point where all businesses were up to speed digitally, think again. According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 According to the report, investment in all digital marketing activities has increased since February 2021.

Survey 147

Survey LinkedIn Engineering Web 147

Onclusive

NOVEMBER 8, 2023

PR scope creep” is a real phenomenon that is partly due to the ambition of PR professionals and partly due to the fact that the digital world in which we work is ever-expanding in nature. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. later as our roles evolve. “PR

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Know cultural differences .

Internal 323

Internal International How To Media 323

Reputation Us

MARCH 20, 2024

This can amplify your message and expand your reach in the digital landscape. The Digital Marketing Institute found that 49 percent of consumers depend on influencer recommendations. Budgeting for Influencers As influencer marketing grows in popularity, more brands have dedicated budgets for it.

Reputation 78

Reputation Journalism Financial Corporate 78

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

Social Media 91

Social Media Trends Crisis Management Tools 91

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

AUGUST 14, 2023

Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Agility PR Solutions

MARCH 28, 2022

Without an NFT marketing plan, the digital collectibles won’t be able to generate the right attention or any attention at all. The post Successful NFT marketing: 4 effective campaign tips appeared first on Agility PR Solutions. To […].

Marketing 143

Marketing Publicity 143

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. Encourage Honest Feedback.

Agency 310

Agency Measurement Meeting Reputation 310

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. What is media planning? Media planning is a systematic process. Objectives are set and resources are allocated to maximize the impact of the marketing campaign.

Media 78

Media Advertising Advertising Analysis 78

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. So you can see how these two are starting to mix together in today’s digital world. In today’s fast-paced digital world, and in a world where people make purchasing decisions based on what they. Online and Social Media.

Publicity 225

Publicity Marketing YouTube Video 225

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

Prowly

DECEMBER 17, 2019

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

Local 192

Local Tools Strategy Content Marketing 192

Axia PR

JULY 27, 2021

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies.

Marketing 118

Marketing SEO Analysis How To 118

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. Beyond relocating the capital city to Nusantara (known as IKN), the government plans to take a holistic approach to address Indonesia’s digital economy development needs.

Leadership 69

Leadership Biotechnology Policies Local 69

Reputation Us

JULY 26, 2023

The firm’s team of experts lead the global movement to enhance, advance and protect corporate reputations through a myriad of services including, public relations, crisis planning and support, cyber security, message development and training, legal communications and active shooter preparedness.

Reputation 78

Reputation Technology Crisis Corporate 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

The migration of news to digital platforms has disrupted the news business, and new outlets are always coming on board. A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Digital design and production skills are in demand as events continue to take place online.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

AUGUST 9, 2021

PR scope creep” is a real phenomenon that is partly due to the ambition of PR professionals and partly due to the fact that the digital world in which we work is ever-expanding in nature. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Casual observers of the many ways PR generates earned media, like jumping on a breaking story, might conclude that planning isn’t a priority. They’re in sync with other marketing and comms programs.

Strategy 220

Strategy Measurement Advertising Advertising 220

Agility PR Solutions

JUNE 9, 2022

Newly released research from marketing planning association MMA Global and global consulting firm Boston Consulting Group sought to understand tectonic shifts in the digital marketing landscape as a result of the pending deprecation of 3rd party cookies, plus iOS tracking limitations, and ongoing regulatory changes.

Marketing 78

Marketing Groups Report Publicity 78

Onclusive

MARCH 17, 2020

Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors. Traditional models of PR measurement no longer work (i.e. The downside?

Media 243

Media Analysis Measurement Advertising 243

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years. The only question now is how far will marketing and PR grow together.

Study 216

Study Marketing Journalism Advertising 216

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. A good PR plan communicates business leadership.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Be sure to space out announcements.

How To 259

How To Social Media Product Launch Construction 259