Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Responsibilities. About Onclusive.

Software 150

Software Measurement Analytics Data 150

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Assuming you are willing to share details, they should be woven into the messaging and storytelling.

Technology 177

Technology Comparison Case Study Privacy 177

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Most PR people don’t have hands-on experience with the often esoteric technologies. Take in demos, attend conferences. Yet too many PR people don’t do this well. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Critical Mention

FEBRUARY 4, 2020

Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year? Despite the hefty price tag, the Super Bowl remains an unparalleled opportunity for brands to connect with a vast audience.

Sports 85

Sports Television Advertising Advertising 85

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large. Share your newsletter on social.

How To 142

How To Content Marketing Banking Advertising 142

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. We work through issues and crises that have the potential to be bigger through advancements in technology.

Storytelling 106

Storytelling Technology Course Privacy 106

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Is the goal of throwing an industry event to secure at least 10 demo sign-ups? You hear about the companies they represent and their CEOs speak at the biggest, best conferences.

Measurement 135

Measurement Data Analytics Conference 135

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. 100, 500, maybe 1,000? About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Burrelles Fresh Ideas

JULY 25, 2023

The basic premise of the technology is to help businesses collect customer data and better interact with them. For all your monitoring needs, request a demo to see how we can help. This knowledge ultimately helps to drive marketing campaigns, determine target audiences, build/maintain customer loyalty, and learn customer preferences.

Tools 74

Tools System How To Software 74

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. We love email,” GE’s Chief Storyteller told us. “It Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 130

B2B Trends Video Course 130

Beyond PR

MAY 23, 2017

Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. To further enhance and continue the customer experience, the single is available exclusively on Spotify “only where and when it is raining” using geotargeting technology.

Industry 76

Industry Trade Shows Marketing Film 76

Contently - Strategy

OCTOBER 15, 2021

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. We love email,” GE’s Chief Storyteller told us. “It Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 57

B2B Content Marketing Trends Marketing 57

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. Digital technology has changed media more rapidly than previous technological changes like TV and radio did in their times. brand promise.

Storytelling 308

Storytelling Local Airlines Technology 308

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. I saw five demos, and they were all interesting.

Journalism 120

Journalism Local Data Mobile 120

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Podcasts are great for the delivery of credible information and analysis, and storytelling. Jennifer Tomlinson | Qorus Software. Marketing be nimble. Susan Kostal | Stet.

Marketing 168

Marketing Employee Content Marketing Training 168