Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. This is available to all customers.

Software 128

Software Pitching Ethics Privacy 128

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Deirdre Breakenridge

OCTOBER 16, 2014

Keeping an eye on Data and Data Education. We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). Fast forward to 2014, data fuels their stories today. Just keep your eye on data.

Big Data 250

Big Data Data Education Internal 250

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Read more: What does generative AI use in PR look like? [PR

B2B 106

B2B Survey Pitching Software 106

Cision

JULY 22, 2015

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. With data from journalists in 11 countries, including the U.S., But now, we see a shift towards journalists relying on the networks to get their jobs done. In which countries are journalists engaging with their audiences the most?

Infographics 120

Infographics Journalism Study Social Media 120

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Know how to synthesize market data in a single slide? They’re always up-to-date.

B2B 278

B2B Leadership Survey Data 278

Cision

JUNE 6, 2016

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. .

Pitching 120

Pitching Trends Data Industry 120

Cision

FEBRUARY 19, 2016

Cision’s Media Research team maintains hundreds of thousands of media profiles, and reaches out to thousands of journalists daily to ensure the accuracy of our data. In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. If pitching by phone, leave a detailed message about the products.

Pitching 120

Pitching How To Trade Shows Case Study 120

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Open and response rates to email story pitches. The Wall Street Journal 80%. TechCrunch 85%.

Study 172

Study Communications Survey Pitching 172

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Sword and the Script

DECEMBER 1, 2020

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. The product aims to help PR with “the ability to test and refine media strategies before pitching.

Pitching 86

Pitching Report Tools Software 86

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Wired: Threat Level.

Enterprise 296

Enterprise Trends Journalism Resources 296

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. And they all follow each other – it’s a very tight data cluster – a community in the truest sense. Is it a steady stream of pitches to a registration form?

Twitter 135

Twitter Survey Journalism Social Media 135

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. As long as it's coming from a genuine place, you can land some solid pitches. The state of journalism in 2022. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused.

Pitching 58

Pitching Media Journalism Data 58

PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Newsletters gain clout.

Media Relations 196

Media Relations Trends Media Newspapers 196

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations jobs exceeded those of reporters by more than six-to-one last year, up from less than two-to-one 20 years ago, according to data from the U.S. Census With six public relations workers for every reporter it’s no wonder that some writers say they are bombarded daily by story pitches. Spin Cycle There are now 6.4

Newspapers 100

Newspapers Publicity Journalism Report 100

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up. So leverage this as immediate evidence that backs up your narrative and makes your pitch more enticing.

How To 195

How To Resources Pitching Tools 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Does it excel in enterprise data security for the private sector or are government contracts the goal? From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. Use research and data to cut through the noise.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . Create your own news with research data. And for B2B companies, a survey can strengthen a brand’s positioning as the first port-of-call for relevant data in a given industry.

How To 334

How To Media Healthcare Survey 334

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

FEBRUARY 6, 2023

I like to see depth and context, third party and expert voices, data to back up the issue and support the premise. How long have you been in journalism and how did you get started? I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Stay on point.

Automotive 75

Automotive Technology Meeting Transportation 75

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The current volume, speed and diversity of data is just too big and complex for monitoring to be handled manually.”. Note: Prowly is based in Europe, so I’d imagine this is largely European data. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Deirdre Breakenridge

APRIL 15, 2019

When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. We compiled this data and published as the 2018 Global Media Report. Second, get data. The fragmentation of media and journalism that we are witnessing will likely only continue.

Media 268

Media Data Google Report 268

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. How long have you been in journalism and how did you get started?

Automotive 85

Automotive Report Meeting Radio 85

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Many journalists in this category believe that social undermined journalism and express concern about copyright infringement issues related to using social platforms. ” Meet the Architects.

Social Media 202

Social Media How To Media Journalism 202

PRSay

FEBRUARY 28, 2023

Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. You might not go with whatever they’re pitching you,” she said, “but it might spark a bigger conversation about that story.” Understand newsworthiness.

Report 172

Report Local Media Pitching 172

Remote PR Jobs

SEPTEMBER 25, 2023

The problem is the data are updated manually, which means they’re perpetually out of date, at best. Todd is one of the most influential technology journalists in the country, but Cision told me he worked at the Puget Sound Business Journal , a position he’d left four years earlier. But really, the agency folks do a good job.

Industry 100

Industry Agency Report Technology 100

Cision

JULY 27, 2015

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. With data from over 3,000 journalists in 11 countries, including U.S., Click here to get the free Social Journalism Study now!

Social Media 120

Social Media Privacy Journalism Media 120