Cision

FEBRUARY 23, 2016

Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.” The free tip sheet provides communication professionals the insights and tactics needed to track, measure and prove how important your social efforts are to your brand’s success. Measuring social’s impact is not a one-and-done deal. Bottom Line.

Measurement 120

Measurement Customer Service Meeting Data 120

5W PR

MAY 27, 2024

However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. Preparation Assembling a crisis management team of representatives from vital departments such as public relations, marketing, customer service, and legal is crucial.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

Cision

FEBRUARY 12, 2016

This is great news for those who have already developed a successful social strategy. Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. To get started, here are three ways to build a more successful social strategy: 1.

Strategy 120

Strategy Customer Service Social Media Software 120

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Here are B2B social strategies that perform best on Facebook. Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Customer service and customer sentiment .

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

FEBRUARY 2, 2016

First, they must locate any missing or incomplete pieces in their social media strategy. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. Get our free social media strategy white paper today! Going Solo. Missing Metrics.

Strategy 120

Strategy Social Media Customer Service Software 120

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Here are three steps to revamp your content strategy: 1. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

Landis PR

SEPTEMBER 20, 2021

You can have the most creative campaign in the history of PR, but unless you’re going to measure its effectiveness, why are you doing all this work in the first place? and then measure before and after your campaign. Tough to measure” wins. You’ve launched your new service to the world, and those (measured) leads are coming in!

Measurement 105

Measurement Customer Service Survey Creativity 105

5W PR

APRIL 9, 2024

This team should include representatives from various departments such as PR, legal, engineering, and customer service. Communication strategy Set out foolproof communication procedures. Include protocols for data recovery, security updates, service restoration, and other corrective measures required depending on the situation.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 8, 2023

It requires activities such as engaging with customers, providing good customer service, and avoiding negative PR crisis to ensure a brand’s success. PR crises have the potential to not only affect a brand’s reputation but also its market share and financial success.

Reputation 60

Reputation Crisis Brand Branding 60

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62

PR 20/20

JANUARY 22, 2019

However, doing so is often tricky without the right strategy in place. According to the authors, talk triggers are defined as “a built-in differentiator that creates customer conversations.” Whether it be a book you’ve been interested in reading or a service for your home, reviews are critical when making a purchasing decision.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Engage PR

JANUARY 6, 2018

But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made.

Social Media 60

Social Media Strategy Media Survey 60

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. A measure of caution has to be used with this strategy. If a customer has confidence in a brand, it will lead to trust.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business. Enhance the Customer Experience.

Customer Service 88

Customer Service Financial Measurement Meeting 88

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Contently - Strategy

NOVEMBER 29, 2023

Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. They serve as the cornerstone of your content marketing strategy. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

Customer Service 103

Customer Service Publicity Film Measurement 103

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase.

Social Media 87

Social Media Media Mobile SEO 87

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. So, how can companies manage and meet these expectations? Identify problem areas.

Measurement 40

Measurement Reputation Brand Branding 40

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Why do you need a digital content strategy? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

Onclusive

JUNE 29, 2018

She also shared that in today’s New PR world, there are four key elements in building your crisis strategy: Have a crisis plan in place. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Real-time doesn’t mean you don’t need a strategy.”

Social Media 0

Social Media Marketing Media Customer Service 0

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. It’s that the old-school strategies you’re using for SEO quick wins just don’t work anymore. Are they seeking customers, or do the customers find them (hunting vs. gathering)?

SEO 52

SEO Engineering Writing How To 52

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Social media has become a centerpiece for brands’ reputations. How much engagement do they get from their tweets?

Social Media 120

Social Media Real Estate Media How To 120

Contently - Strategy

NOVEMBER 22, 2023

As the backbone of your content marketing strategy , an editorial calendar should: Offer alignment: Every piece of content you create, whether an eBook or fact sheet, should be consistent with your brand’s goals and audience needs. And don’t forget to note down what KPIs you’ll use to measure success.)

How To 52

How To Content Marketing Analysis eBook 52

5W PR

MARCH 2, 2020

This was defined as “providing accurate measurement to the business, scaling across the organization.”. Done right, good content marketing can build and/or maintain customer credibility and trust. In addition to revenue goals, goals relating to customer acquisition and retention, along with timelines should be agreed to.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. Brands must turn to an all-in-one social listening software that can sift through thousands of daily posts and comments to identify potential crises, sales opportunities and customer service issues.

How To 120

How To Enterprise Social Media Customer Service 120

David PR Group

JANUARY 4, 2016

How do you develop a communications strategy? While developing a complete communications strategy takes research and in-depth planning, one can make the first moves fairly easily and can quickly point the ship in the right direction. Hone in on and identify clean, measurable goals. How do you do it? The answer: Get your GAME on.

Strategy 40

Strategy Communications Real Estate Insurance 40

Stephen Waddington

JANUARY 4, 2021

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. A transmedia strategy starts with the business problem and analyzes the use of channels by key audiences in order to develop the best engagement strategy and content across connection points.

Storytelling 120

Storytelling Customer Service Travel Instagram 120